A Programmatic TV Guide for Sellers

| August 29, 2017

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Think about this for a moment: When you ask if someone is following a particular TV program, the answer these days is often: “Is that on Netflix?” or maybe, “on Amazon?” They might ask, “Is it on demand?” or, “on catch-up TV?”“What channel is that on?” a once-common response to the question, has become increasingly replaced by a host of emerging viewer options. This shift in the vernacular illustrates the ongoing revolution in TV viewing.Ready or not, TV has arrived as a more fully consumer-driven industry, just like all other industries in free-market economies around the world, from retail and automotive, to tourism and CPG.

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