A Rewarded, Blockchain Enabled Multimedia Network

August 8, 2018

This white paper is for information purposes only and may be subject to change. This white paper does not constitute an offer or solicitation to sell securities. Any such offer or solicitation will be made only by means that are in compliance with applicable securities and other laws. No information or opinion presented herein is intended to form the basis for any purchase or investment decision.

Spotlight

Unreel Entertainment

Unreel is a technology driven video streaming company focused on turnkey OTT distribution with a powerful video player for the world’s best video experience. Where Netflix, Amazon, Hulu, and others are focused on building portals or "walled gardens"​, our belief is that Media and Entertainment will evolve looking less like the traditional cable model and more like the internet, where content moves seamlessly to consumers wherever and whenever they want it.Our goal is to power the frictionless distribution of video, and we built a market leading technology platform for universally on boarding and distributing content. We stand-up OTT video streaming sites and apps for content owners; enabling turnkey content distribution to hundreds of millions of devices and offer a full monetization stack for subscriptions, ads, and transactions. Our secret weapon is the patented Bumblebee AI, which crawls millions of videos every day analyzing engagement and social data, which powers search, video d

OTHER ARTICLES
MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Spotlight

Unreel Entertainment

Unreel is a technology driven video streaming company focused on turnkey OTT distribution with a powerful video player for the world’s best video experience. Where Netflix, Amazon, Hulu, and others are focused on building portals or "walled gardens"​, our belief is that Media and Entertainment will evolve looking less like the traditional cable model and more like the internet, where content moves seamlessly to consumers wherever and whenever they want it.Our goal is to power the frictionless distribution of video, and we built a market leading technology platform for universally on boarding and distributing content. We stand-up OTT video streaming sites and apps for content owners; enabling turnkey content distribution to hundreds of millions of devices and offer a full monetization stack for subscriptions, ads, and transactions. Our secret weapon is the patented Bumblebee AI, which crawls millions of videos every day analyzing engagement and social data, which powers search, video d

Events