A story-based streaming service is coming to market!

| February 5, 2019

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Publishing company All Chaos Press (ACP) is launching an innovative media streaming service called Wenebojo. Recognizing a need for an inclusive and expanded approach to storytelling, ACP is collaborating with IBM to help ensure content is always available on a secured platform - bringing broader availability to a worldwide audience.

Spotlight

MultiChoice

MultiChoice is a leading entertainment company and we’re home to some of the most recognised brands on the continent (DStv, M-Net, SuperSport, Showmax and GOtv). We’re driven by a desire to enrich lives; to make a difference to the communities and countries where we operate. Through our commitment to local content, we’re able to bring African storytelling to a global audience – and we do this through innovative technology that brings the magic to our customers wherever they are, on whatever device they’re using.MultiChoice is part of the Video Entertainment segment of Naspers; a broad-based, multinational media and internet group headquartered in Cape Town, South Africa. The group operates in almost 50 countries in Africa. Its holding company, Naspers, is listed on the Johannesburg Stock Exchange (JSE) and has an ADR listing on the London Stock Exchange (LSE). International investors account for around 50% of its shareholder base.

OTHER ARTICLES

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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Factors For The Growth Of The Gaming Industry

Article | March 30, 2020

The online gaming industry is worth billions of dollars. Every day there are at least millions playing online games. The reason for the growth of the gaming industry is technology. Earlier people used to play in desktops; from there they started playing using consoles like Xbox, PlayStation etc. Now everyone plays games using their smartphones or tablets. The other factors for the growth of the gaming industry are.

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Game (still) on: How coronavirus is impacting the gaming industry

Article | March 19, 2020

In the wake of the coronavirus outbreak, movie theaters shuttered, Hollywood delayed some of its biggest films indefinitely, numerous productions across movies and TV halted, and virtually every major pop culture event planned for the next couple months either shut down or picked a new date. One might imagine that videogames would be the least affected branch of the entertainment world. Self-isolating in front of the TV screen does pair well with quarantines. While the industry remains one of the few not completely stunted during these uncertain times, the coronavirus has indeed affected players, developers, and studios, both for better and worse.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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Spotlight

MultiChoice

MultiChoice is a leading entertainment company and we’re home to some of the most recognised brands on the continent (DStv, M-Net, SuperSport, Showmax and GOtv). We’re driven by a desire to enrich lives; to make a difference to the communities and countries where we operate. Through our commitment to local content, we’re able to bring African storytelling to a global audience – and we do this through innovative technology that brings the magic to our customers wherever they are, on whatever device they’re using.MultiChoice is part of the Video Entertainment segment of Naspers; a broad-based, multinational media and internet group headquartered in Cape Town, South Africa. The group operates in almost 50 countries in Africa. Its holding company, Naspers, is listed on the Johannesburg Stock Exchange (JSE) and has an ADR listing on the London Stock Exchange (LSE). International investors account for around 50% of its shareholder base.

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