A Winning Combination: OTT Advertising and Linear TV

| February 21, 2019

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Is 2019 the year we embrace the OTT advertising and linear TV mashup? Like Wendy’s Frosty and fries, Jane Fonda and Lily Tomlin, or socks and sandals, this unexpected match actually makes perfect sense. And we now have the data to prove it. While both enjoyable on their own, the combination of linear TV and OTT advertising creates a unique value for brands.

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Directive does beautiful search marketing for B2B and enterprise companies that share our values. We redefine the global standard for how marketers work, live, and grow. We are a group of SEO, PPC and content experts who are passionate about working with the best B2B brands in the world. When we are not executing ROI driven campaigns, you can find us drinking cold brew, volunteering in our community, or playing an intense game of ping-pong.

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Directive Consulting

Directive does beautiful search marketing for B2B and enterprise companies that share our values. We redefine the global standard for how marketers work, live, and grow. We are a group of SEO, PPC and content experts who are passionate about working with the best B2B brands in the world. When we are not executing ROI driven campaigns, you can find us drinking cold brew, volunteering in our community, or playing an intense game of ping-pong.

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