Adaptive Marketing in Entertainment

| September 29, 2015

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Norm Johnston, Chief Digital and Strategy Officer at Mindshare, the global media agency network that is part of WPP, has authored a new book giving an insight into the world’s most successful adaptive companies and their strategies.

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Forest Producer

Floresta is a producer specializing in high quality television content. We create and produce original and international program formats and series. Since 2010, the beginning of Sony Pictures Television's partnership with Elisabetta Zenatti, we have developed dozens of exclusive titles and have partnered with leading open and cable TV channels in the production of successful global formats and original content.

OTHER ARTICLES

First Look At Sony PlayStation 5 UI

Article | June 8, 2020

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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Is 2020 Virtual Reality’s Breakout Year?

Article | March 16, 2020

Early research on the latest devices shows that the VR technologies of today have made significant progress on the fundamental comfort and usability challenges that frustrated previous attempts to commercialize the technology. Virtual reality has inspired such fervent interest and debate partly because the fundamental building blocks of the technology have existed since the late 60s. The challenge of investors, developers, and engineers has been to transform that fundamental technology into a positive user experience and a commercial success.

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The rise of the introverted salesperson

Article | May 25, 2021

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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You Could Download Video Games From the Radio in the 1980s

Article | March 8, 2020

Nowadays, if you want to play a new video game, it means shelling out 60 bucks online or in-store. In the late 1970s and 1980s, you could just turn on your radio to get a brand new video game sent to your computer. This may seem like a fairly advanced capability for a time before wi-fi, but thanks to the ways that early computers were designed, it was commonplace. To understand how this was possible, we need to step back into the groovy 1970s. In 1977, the world's first microprocessor-driven PCs were released. These were the Apple II, the Commodore PET, and the TRS-80. All these machines had one thing in common – they used audio cassettes for storage.

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Spotlight

Forest Producer

Floresta is a producer specializing in high quality television content. We create and produce original and international program formats and series. Since 2010, the beginning of Sony Pictures Television's partnership with Elisabetta Zenatti, we have developed dozens of exclusive titles and have partnered with leading open and cable TV channels in the production of successful global formats and original content.

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