Adobe Acquires Allegorithmic For AR/VR Creative Cloud

January 23, 2019

Adobe announced the acquisition of Allegorithmic, makers of the Substance toolset for textures and materials.Allegorithmic also built a hybrid VR tool demonstrated at Oculus Connect 5 that allowed easy switching between desktop and VR modes so that 3D content creators can easily get a look at their work in a VR headset with access to all the same panels and UI elements from the desktop version.Terms of the deal were not disclosed. A press release announcing the acquisition references VR and AR as becoming “more critical” to brands and that the Substance tools will be integrated as part of “new offerings” in Adobe’s Creative Cloud suite of subscription software tools.

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Amusement Park Entertainment

Amusement Park Entertainment is in the business of creating 360º brand experiences through storytelling and compelling interactive technology. The collective experience of our team is heavily rooted in sports, art, entertainment and emerging culture. From 20+ years of working with dominant brands like Nike, Pepsi and Gatorade to cultivating partnerships with the most influential celebrities, Amusement Park is uniquely positioned to pioneer new territory in an ever-changing industry.

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VIRTUALIZATION

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

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MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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MEDIA AND BROADCASTING

Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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4 Stocks To Buy To Invest in Virtual Reality

Article | June 13, 2020

The virtual reality market has been hailed as the "next big thing" for decades, but VR has repeatedly disappointed consumers with mediocre hardware products and software experiences. But in recent years, a wave of refined devices narrowed the gap between consumer expectations and reality. The VR market's future has yet to be written, but investors who believe in this budding market should consider buying these four tech stocks. Sony's PlayStation VR is the best-selling VR headset in the world with over 5 million shipments since its launch in October 2016. That only represents a sliver of Sony's installed base of 110 million PS4s, but that foothold has encouraged developers to produce more stand-alone VR games and add-on experiences for PS4 games.

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Spotlight

Amusement Park Entertainment

Amusement Park Entertainment is in the business of creating 360º brand experiences through storytelling and compelling interactive technology. The collective experience of our team is heavily rooted in sports, art, entertainment and emerging culture. From 20+ years of working with dominant brands like Nike, Pepsi and Gatorade to cultivating partnerships with the most influential celebrities, Amusement Park is uniquely positioned to pioneer new territory in an ever-changing industry.

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