MEDIA AND BROADCASTING
Samba TV | June 22, 2022
As part of an ongoing industry-wide evaluation of television viewership methodologies in a post-Nielsen era, market research firm Frost & Sullivan released the findings of a new analysis assessing the capabilities of eight leading television data providers. The Television Viewership Data (TVD) companies were evaluated on more than 20 key criteria that brands, agencies and publishers are looking to assess as the market shifts to a multi-currency world. These capabilities include omniscreen reach and activation, depth of privacy compliant, first party data and the quality of currency grade measurement insights. The 2022 Frost Radar on Television Viewership Data Providers found Samba TV to be the leader in TV data capabilities.
“With companies in this market all having relatively large datasets, Frost & Sullivan believes that partner diversity and measurement capabilities truly separates top providers. Across 25 key attributes assessed for the 2022 Frost Radar™: Television Viewership Data, no other company in the market today provides the range of partnerships and breadth of capabilities as Samba TV,”
-Robert Cavin, Senior Consultant at Frost & Sullivan.
Frost & Sullivan’s analysis comes on the heels of Samba TV’s selection as Disney's first currency grade measurement partner earlier this year. The Disney announcement follows significant international growth and a recent unveiling of Samba TV’s first of a kind incremental reach guarantee product for advertisers, guaranteeing marketers only pay for audiences that are incremental to their linear TV buys.
Samba TV’s capabilities were evaluated against 20 metrics aligned with five core pillars in the report. These included: diversity of viewership sources; linear and streaming measurement segments; technology portfolio; use cases, including ability to deliver advertising features to its customers, such as optimization as well as reach and frequency; and privacy values. Samba TV notably outpaced Inscape, iSpot.tv, LG Ads, Nielsen, Roku, Samsung Ads, and VideoAmp across these combined metrics, according to the Frost & Sullivan analysis.
“This latest industry analysis reaffirms Samba TV’s strong positioning in the marketplace as well as our commitment to providing the best-in-class experience for our customers with unmatched measurement capabilities, The TV data and measurement world has fundamentally changed and has embraced a new multi-currency future that empowers advertisers and publishers to truly understand their audiences and the impacts of advertising on both the biggest screen in the home and across every screen in the consumer journey. This is an exciting time for the industry and for Samba TV and we look forward to continuing to help shape the future of TV measurement and advertising globally.”
-Samba TV CEO and Co-founder Ashwin Navin.
The full Frost & Sullivan report can be accessed online here. The blog post from Frost & Sullivan’s Robert Cavin can be found here.
About Samba TV
Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.
MEDIA AND BROADCASTING
EMnify | June 02, 2022
EMnify, the leading cloud building-block for cellular communications in the IoT stack, announced that it is partnering with Videotron, a Canadian integrated telecommunications company, to equip Videotron enterprise customers with consistent, reliable, and secure cellular IoT connectivity across diverse industry verticals.
The partnership will put EMnify's end-to-end IoT communication solution at the core of Videotron's new, full-service IoT offering for enterprise customers. Videotron will leverage EMnify's global cellular IoT connectivity, simple and secure cloud-based integration, and local network access spanning 2G–5G, LTE-M, and NB-IoT in over 180 countries and more than 25 cloud regions. Videotron's enterprise customers will also benefit from EMnify's robust IoT network security and 360-degree IoT device visibility via the co-branded EMnify IoT portal.
"EMnify's ability to deliver true global IoT connectivity, robust network security, and effortless onboarding made them stand out from the pack, Our new IoT offering will be used by the world's most demanding enterprise customers, so we couldn't settle for anything but the best. By partnering with EMnify, we're able to deliver the connectivity, control, device visibility, and seamless deployment that our customers need."
-France-Eliane Nolet, Vice-President, Revenue and Business Strategy at Videotron
By partnering with EMnify, Videotron will benefit from a fully managed IoT communication service including the latest IoT technology, scalable delivery, and dedicated support. Key features include:
Global cellular IoT connectivity with EMnify's single IoT SIM solution granting multi-technology network access in over 180 countries and multi-layer redundancy to guarantee the best connectivity quality and network uptime.
Unrivaled flexibility, using the EMnify API and latest eUICC SIM technology to connect and secure any kind of IoT deployment to its application back-end.
Complete data and device control, using EMnify's scalable IoT monitoring dashboard and flexible device provisioning.
EMnify's streamlined onboarding and deployment processes and minimal integration requirements will also enable Videotron to roll out its new enterprise IoT offering quickly to meet customer demand. Videotron enterprise customers already have access to the co-branded EMnify Videotron IoT connectivity platform as a fully managed service to connect, secure and monitor their IoT device fleets.
"Videotron's enterprise-grade IoT offering required the most powerful, reliable, and globally deployable connectivity solution on the market — and that's why they came to EMnify, We're thrilled to be working with such a stellar local partner as we bring our game-changing communications solution to the North American market."
-Mathias Muehlfelder, Senior Director Partnerships at EMnify.
Videotron, a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in television, entertainment, Internet access, wireline telephone and mobile telephone services. Videotron is a leader in new technologies with its Helix home entertainment and management platform. As of March 31, 2022, Videotron was serving 1,406,400 television customers. It had 520,900 subscribers to its Club illico and Vrai video streaming services. Videotron is also the Québec leader in high-speed Internet access, with 1,846,100 subscribers as of March 31, 2022. As of the same date, Videotron had 1,626,400 subscriber connections to its mobile telephone service and was providing wireline telephone service to 803,600 Québec households and organizations. Videotron is ranked as one of Montréal's top employers.
EMnify is the leading cloud building block for cellular communications in the IoT stack, connecting millions of IoT devices globally – from electric vehicles to energy meters, alarm systems to GPS trackers, thermometers to health wearables. The EMnify API and SIM technology connect and secure any kind of IoT deployment to its application back-end. EMnify's cloud-native integrations and no-code workflows ensure seamless lifecycle scalability for deployments of all sizes – from local start-up to global enterprise. The EMnify IoT Supernetwork is the largest globally distributed mobile cloud core network of its kind, supporting local network access (2G – 5G, LTE-M, NB-IoT) in over 195 countries from more than 25 cloud regions – and counting. EMnify's solution is built on partnerships with the leading hyperscaler cloud service providers, system integrators and hundreds of radio network operators worldwide. Founded in 2014, EMnify was the first to transform cellular IoT connectivity into an easy-to-consume cloud resource – trusted today by thousands of the world's most innovative companies. To learn more about EMnify, please visit www.emnify.com.
MEDIA AND BROADCASTING
Zype | May 25, 2022
Zype, the leading video API and infrastructure platform, announced that it has released the second generation of its Apps Creator platform for building high-quality OTT streaming applications. Apps Creator is Zype’s turnkey solution for media companies looking to build and launch beautiful and performant enterprise-grade OTT apps across digital platforms, including web, mobile, connected/smart TVs, connected devices, gaming consoles and more.Zype’s Apps Creator equips media companies with the tools and infrastructure to build and launch streaming applications that meet the needs of modern consumers.
"With Zype Apps Creator we were able to move quickly and accelerate our time to market with a premium app offering that provided the right viewing experience and economic model for our business requirements, an early adopter of the new Apps Creator which used the technology to launch apps for web and mobile to provide on-demand concerts and exclusive live event streaming performances using hybrid SVOD and TVOD monetization models. We're thrilled to be able to offer so many music fans access to premium concert live streams and on-demand entertainment across almost any device they've chosen as their preferred viewing method."
-Jean-René Grimard, director, Whitebox Entertainment
Apps Creator addresses the needs of content publishers and distributors who want to create streaming apps to engage and extend their content across all OTT platforms including their owned and operated channels. This second generation is rich with features and functionality that will deliver a premium app experience, including:
App layouts that are easy to design with a responsive and intuitive new dashboard
A new content cataloging system that allows for seamless grouping based on video metadata, tagging and more
Flexible monetization models like TVOD, SVOD, AVOD and hybrid approaches, and the ability to offer multi-tier subscriptions mean applications can be designed to maximize revenue
Multi-region configuration and multilingual support that allows apps to look, feel and behave differently in different regions to provide streamers with uniquely engaging experiences
New sophisticated security and analytics features including Digital Rights Management capabilities and support for Google Analytics 4 ensure that content is protected and analyzed to safeguard ROI
Third-party integrations with subscriber management and payment processing platforms like Cleeng and Stripe that can help reduce churn and provide a seamless transaction experience for users
Apps Creator’s no-code app building platform allows users to focus on content creation and programming, making it easy to build beautiful apps without engineering expertise. Apps Creator productizes the app building process, easing the lift for in-house development teams who are able to rapidly replicate their designed applications across a variety of OTT platforms. Once an app design is configured in Apps Creator, adding additional platforms for distribution is a small incremental lift with just a few clicks, saving time for content managers while offering a single platform for governance.
Apps Creator’s deep integration with Zype’s Streaming Platform, including its CMS and CRM, mean that videos in the Zype library are easily synced in Apps Creator via an API integration, making it possible for customers to leverage a single-vendor solution for the management, distribution, and monetization of OTT video across TV and digital platforms. Users also have access to Zype’s robust 1st party data and analytics platform which provides cross-device streaming analytics offering a holistic picture of streaming metrics to help owners create smarter content and distribution workflows.
Alternative app building solutions typically may require customers to perform coding or wait on lengthy custom development cycles and offer limited platform support. Apps Creator offers broad platform support and a wide range of Enterprise-grade features and integrations with no customization required. Using Zype Apps Creator, customers can be in-market in days, not months, and launch OTT apps at scale with no development needed, lowering operational costs. Zype’s technical team can manage app publishing workflows, covering app store submissions and OS updates, which alleviates the many burdens of the publishing process on internal teams.
Zype provides infrastructure for digital video, with a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated app publishing and playout, Zype's SaaS enables video creators, publishers or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype's customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Acquired by Backlight in 2021, Zype is a privately held company with more than 300 customers worldwide. www.zype.com.