AdWeek Covers the Growth of “Entertainment on Demand”

| May 19, 2015

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The infographic shows that OTTs are catching up to cable TV, and that cord cutters watch more than traditional cable households.  This trend should further incentivize brands to invest ad dollars in streaming media.  We, of course love it as our AVA technology was designed specifically to boost quality and user experience for this type of content.

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KINGS HIGHWAY MEDIA

Kings Highway Media is an international media and brand distribution advisory firm highly adept at introducing and expanding the domestic and global media presence for venture capital, private equity, sports/entertainment companies and IP rights holders in the United States and internationally. We direct the building of equity value in addition to multi discipline revenue growth of our clients branded assets.We are the ideal partner for firms which currently produce or own media content, and are looking to expand their revenue potential in the areas of Content Media Rights Management, Production, Distribution, Digital, Mobile, Online, CPG/Licensing, Events, and OTT/SVOD/PPV regionally or globally.

OTHER ARTICLES

Why Shares of AMC Entertainment Are Surging Today

Article | April 28, 2020

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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What's Really Holding Virtual Reality Back?

Article | March 18, 2020

It's been nearly four years since HTC and Facebook's Oculus launched this generation of virtual reality (VR) with the Vive and Rift headsets, respectively. They were supposed to be revolutionary products that would open up a new world of innovation that would disrupt nearly every aspect of our lives. Instead of being in every home, as hoped, VR is still a novelty with only a few million headsets in the market. HTC and Oculus are actually trailing Sony's (NYSE:SNE) PSVR, which recently surpassed 5 million headsets sold since launch. And the number of headsets being used on a regular basis is well short of that number. So why hasn't VR taken off, and can HTC and Oculus fix what's ailing the industry?

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Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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The new chair of the FTC and antitrust 2.0

Article | June 22, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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Spotlight

KINGS HIGHWAY MEDIA

Kings Highway Media is an international media and brand distribution advisory firm highly adept at introducing and expanding the domestic and global media presence for venture capital, private equity, sports/entertainment companies and IP rights holders in the United States and internationally. We direct the building of equity value in addition to multi discipline revenue growth of our clients branded assets.We are the ideal partner for firms which currently produce or own media content, and are looking to expand their revenue potential in the areas of Content Media Rights Management, Production, Distribution, Digital, Mobile, Online, CPG/Licensing, Events, and OTT/SVOD/PPV regionally or globally.

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