AI is transforming media and entertainment possibilities

| September 17, 2019

article image
The days of associating artificial intelligence (AI) with humanoid Asimov-type robots are over; from healthcare to shopping, AI is everywhere. Conversational AI has quietly changed the game for customer service and what companies can achieve with digital interfaces. Chatbots are ubiquitous – in banking, online shopping and food delivery – but we don’t necessarily register their presence. After all, the idea with these intelligent robotic helpers is that they should make the experience as natural as possible. With advancements in machine learning, natural language processing and advanced text-to-speech, we should be able to achieve conversation so natural that we don’t miss human customer service agents.

Spotlight

Henshin

Henshin infuses the heart of anime into everything it does. Founded by anime and gaming entrepreneur/producer Rob Pereyda, the creator of Crunchyroll’s subscription video on demand (SVOD) business model, Henshin partners with amazing people across the globe to drive content innovation and intellectual property development, including animation, games, and more.

OTHER ARTICLES

Why VR and AR Should Be Part of Your Audience Building Campaign

Article | April 6, 2020

Marketing is a high-priority concern for businesses of all shapes, sizes, and varieties. To get noticed, they need to optimize everything from the content they produce to the brand images they present — but they also need to target the right audiences (and know them completely). Because this can’t be achieved immediately, it must be worked on over time. You send out some types of content and see how they perform. How do the recipients react? How much interest do they show?

Read More

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

Read More

How to Watch Netflix in Virtual Reality

Article | April 20, 2021

Playing virtual reality video games is a blast—but it also takes work. If you simply want to kick back, relax, and experience some mind-bending visuals without thinking too much, why not try watching Netflix in VR? It's ridiculously easy to do, even if you don't have state-of-the-art equipment. There are three primary methods, depending on what kind of device you're working with: fire up the Netflix VR app on Android, set up mirroring with your iPhone, or simply download the Netflix app from your preferred Oculus device. Here's What You'll Need VR headset: No matter your budget, there's a virtual reality option for you. On the pricey end, there are sophisticated VR headsets like the Oculus Quest 2, which starts at $299, and the HTC Vive Pro Eye, which retails for $799. We've included a few other options in the gallery below, too. If you're looking for something less expensive, there's the $99 Google Daydream View system (discontinued, but you can still find them here and there), the Samsung Gear VR headset (which the manufacturer has also discontinued in the U.S., but you can find it on Amazon for $128), and the $25 Google Cardboard viewer (although you may want to purchase an additional head strap for it).

Read More

Sony clarifies that PS5 will support ‘overwhelming majority’ of PS4 games

Article | March 22, 2020

Sony has issued an update to clarify its stance on backwards compatibility for the PlayStation 5, saying the upcoming console will support an “overwhelming majority” of the 4,000-plus existing PS4 titles. Prior to the update, Sony’s Mark Cerny, the system architect for the PS5 who detailed its full hardware specifications in a live-streamed presentation on Wednesday, said the console would support “almost all” of the top 100 PS4 titles. “A quick update on backward compatibility — With all of the amazing games in PS4’s catalog, we’ve devoted significant efforts to enable our fans to play their favorites on PS5,” Sony writes in the update text, which it posted at the top of its tech specs announcement post from two days ago.

Read More

Spotlight

Henshin

Henshin infuses the heart of anime into everything it does. Founded by anime and gaming entrepreneur/producer Rob Pereyda, the creator of Crunchyroll’s subscription video on demand (SVOD) business model, Henshin partners with amazing people across the globe to drive content innovation and intellectual property development, including animation, games, and more.

Events