Altice Unveils Household OTT Solution to Aid Advertisers

March 4, 2019

Altice USA, Inc. 's ATUS operating unit a4 has launched a national, cross-section OTT (over-the-top) solution for advertisers, reinforcing its commitment toward advertising business. This first-of-its-kind product will help advertisers reach targeted audience at the household level through connected TVs. The OTT platform has emerged as a leading method to stay ahead of competition in a crowded market, enabling content providers to distribute streaming media.

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Cast & Crew

We enable great content. Films, television, streaming, live events.That’s what we do. We make difficult tasks easier. Think payroll, human resources, accounting, financial management and workflow.Great content is difficult enough. We free you up to focus on it. And we think that’s a great thing.So we’ve built solutions and software and, most importantly, linked everything together through a central hub. In English, that means Cast & Crew solutions talk to each other, making those difficult tasks we listed above a whole lot easier and simpler. And we think that’s a great thing, too.

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VIRTUALIZATION

Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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How blockchain is transforming online gaming for players

Article | June 18, 2020

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Cast & Crew

We enable great content. Films, television, streaming, live events.That’s what we do. We make difficult tasks easier. Think payroll, human resources, accounting, financial management and workflow.Great content is difficult enough. We free you up to focus on it. And we think that’s a great thing.So we’ve built solutions and software and, most importantly, linked everything together through a central hub. In English, that means Cast & Crew solutions talk to each other, making those difficult tasks we listed above a whole lot easier and simpler. And we think that’s a great thing, too.

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