Altice Unveils Household OTT Solution to Aid Advertisers

| March 4, 2019

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Altice USA, Inc. 's ATUS operating unit a4 has launched a national, cross-section OTT (over-the-top) solution for advertisers, reinforcing its commitment toward advertising business. This first-of-its-kind product will help advertisers reach targeted audience at the household level through connected TVs. The OTT platform has emerged as a leading method to stay ahead of competition in a crowded market, enabling content providers to distribute streaming media.

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BODEGA

BODEGA is a content creation studio based in New York, Los Angeles and San Francisco.We create commercials, brand content, show opens, promos, films and digital media for all platforms.Our integrated approach encourages collaboration at every step, from creative development through production, animation, post-production and final delivery.BODEGA is a member of Free the Bid, an organization that champions the perspective and inclusion of female Directors, Editors, Colorists, Composers and DOPs in advertising.

OTHER ARTICLES

With America at home, Facebook, Google make moves to win more of gaming market

Article | April 9, 2020

The gaming industry is a natural to promote social distancing during the coronavirus pandemic. Video game and technology companies are, in fact, working directly with the World Health Organization on a campaign to keep people apart. And technology giants that are relatively new to the video game business, Facebook and Google, are making moves that show it may be wise for them to use this opportunity with so many people at home to grab more share of the gaming market.

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MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | April 9, 2020

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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You Could Download Video Games From the Radio in the 1980s

Article | April 9, 2020

Nowadays, if you want to play a new video game, it means shelling out 60 bucks online or in-store. In the late 1970s and 1980s, you could just turn on your radio to get a brand new video game sent to your computer. This may seem like a fairly advanced capability for a time before wi-fi, but thanks to the ways that early computers were designed, it was commonplace. To understand how this was possible, we need to step back into the groovy 1970s. In 1977, the world's first microprocessor-driven PCs were released. These were the Apple II, the Commodore PET, and the TRS-80. All these machines had one thing in common – they used audio cassettes for storage.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | April 9, 2020

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Spotlight

BODEGA

BODEGA is a content creation studio based in New York, Los Angeles and San Francisco.We create commercials, brand content, show opens, promos, films and digital media for all platforms.Our integrated approach encourages collaboration at every step, from creative development through production, animation, post-production and final delivery.BODEGA is a member of Free the Bid, an organization that champions the perspective and inclusion of female Directors, Editors, Colorists, Composers and DOPs in advertising.

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