Amazon Readies First National TV Campaign to Boost Its Music Streaming Service

| August 20, 2018

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Amazon is chomping at the bit to be in the same conversation as Spotify and Apple Music, in terms of music streaming leaders. The Seattle says it will soon begin rolling out its first national TV campaign for Amazon Music, with ads featuring songs by Ariana Grande, Kendrick Lamar and Queen. The campaign will be part of a larger marketing effort that will include billboards, radio and video, and focus on three of the world's top music markets: the U.S., U.K. and Germany.

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T-21 Technologies

T-21 provides streaming media encode, decode, transcode and network protocol translation (NPT) products and solutions.Markets served include - Broadcast, OTT streaming media, corporate, military, law enforcement, medical, house of worship, security and intelligent transportation systems.The T9261-E is a small form factor OTT streaming media Encoder. The T9261-E encodes SDI video, audio and data for contribution and distribution leveraging HLS, RTMP, SRT, Zixi, FASP and UDP/RTP networking protocols across private and public IP networks. The T9261-E uses AVC and MPEG-2 video compression and delivers up to four concurrent video resolutions, frame rates (two standard, two optional) and up to four stereo audio services and closed captioning with optional SCTE and KLV private data.

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