Americans rely more on streaming services than traditional TV

September 26, 2019

Americans are relying more on streaming services than traditional television in part because of smart TVs, connected devices or smart  television apps, like Roku, Amazon Firestick and Apple TV, according to the Horowitz report. About 66% of American adults who stream watch more than half of their entertainment on streaming services, Horowitz found in its report analyzing U.S. television content viewers. That’s up from 57% last year. It found that 73% of people who use streaming services do so over a TV set at least once a week. Meanwhile, 24% said they do all their streaming on a television set.

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Meow Wolf

Meow Wolf is forging new territory in location-based experiential entertainment, leveraging its wildfire popularity and creative capacity to develop new IP and maximize revenue potential through our Direct-to-Consumer platform.Immersive Experiences - Our flagship attraction in Santa Fe has attracted over 1M visitors, through word-of-mouth and rave online reviews. Meow Wolf plans to expand into 10+ locations by 2023 in parallel with significant growth in digital entertainment that will bring the Meow Wolf experience to fans world-wide.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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TECHNOLOGIES

Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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Should You Buy A PSVR In 2020?

Article | April 16, 2020

At 5+ million units sold, Sony’s PlayStation VR (PSVR) is thought to be the most successful VR headset on the market. The kit’s had a great run since launch in 2016, but should you buy a PSVR in 2020? Just under two years ago, we stated that you should “definitely” buy a PSVR in holiday promotions. The price, paired with a growing library of games, made it an easy recommendation. But this industry moves quickly and there are a lot of new factors that complicate the question of if PSVR remains a worthy purchase.

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VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Spotlight

Meow Wolf

Meow Wolf is forging new territory in location-based experiential entertainment, leveraging its wildfire popularity and creative capacity to develop new IP and maximize revenue potential through our Direct-to-Consumer platform.Immersive Experiences - Our flagship attraction in Santa Fe has attracted over 1M visitors, through word-of-mouth and rave online reviews. Meow Wolf plans to expand into 10+ locations by 2023 in parallel with significant growth in digital entertainment that will bring the Meow Wolf experience to fans world-wide.

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