MEDIA AND BROADCASTING
Samba TV | June 22, 2022
As part of an ongoing industry-wide evaluation of television viewership methodologies in a post-Nielsen era, market research firm Frost & Sullivan released the findings of a new analysis assessing the capabilities of eight leading television data providers. The Television Viewership Data (TVD) companies were evaluated on more than 20 key criteria that brands, agencies and publishers are looking to assess as the market shifts to a multi-currency world. These capabilities include omniscreen reach and activation, depth of privacy compliant, first party data and the quality of currency grade measurement insights. The 2022 Frost Radar on Television Viewership Data Providers found Samba TV to be the leader in TV data capabilities.
“With companies in this market all having relatively large datasets, Frost & Sullivan believes that partner diversity and measurement capabilities truly separates top providers. Across 25 key attributes assessed for the 2022 Frost Radar™: Television Viewership Data, no other company in the market today provides the range of partnerships and breadth of capabilities as Samba TV,”
-Robert Cavin, Senior Consultant at Frost & Sullivan.
Frost & Sullivan’s analysis comes on the heels of Samba TV’s selection as Disney's first currency grade measurement partner earlier this year. The Disney announcement follows significant international growth and a recent unveiling of Samba TV’s first of a kind incremental reach guarantee product for advertisers, guaranteeing marketers only pay for audiences that are incremental to their linear TV buys.
Samba TV’s capabilities were evaluated against 20 metrics aligned with five core pillars in the report. These included: diversity of viewership sources; linear and streaming measurement segments; technology portfolio; use cases, including ability to deliver advertising features to its customers, such as optimization as well as reach and frequency; and privacy values. Samba TV notably outpaced Inscape, iSpot.tv, LG Ads, Nielsen, Roku, Samsung Ads, and VideoAmp across these combined metrics, according to the Frost & Sullivan analysis.
“This latest industry analysis reaffirms Samba TV’s strong positioning in the marketplace as well as our commitment to providing the best-in-class experience for our customers with unmatched measurement capabilities, The TV data and measurement world has fundamentally changed and has embraced a new multi-currency future that empowers advertisers and publishers to truly understand their audiences and the impacts of advertising on both the biggest screen in the home and across every screen in the consumer journey. This is an exciting time for the industry and for Samba TV and we look forward to continuing to help shape the future of TV measurement and advertising globally.”
-Samba TV CEO and Co-founder Ashwin Navin.
The full Frost & Sullivan report can be accessed online here. The blog post from Frost & Sullivan’s Robert Cavin can be found here.
About Samba TV
Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.
MEDIA AND BROADCASTING
FuboTV Inc | June 20, 2022
FuboTV Inc. (NYSE: FUBO) will unveil pick’em games this weekend - becoming the first company to launch the popular free-to-play sports contests directly integrated into the live TV streaming experienceIn another first, pick’em players in select markets will have seamless access to Fubo Sportsbook by scanning a QR code to place real-money wagers aligned with their picks. This marks the latest incorporation of FuboTV and its owned-and-operated real-money wagering platform.
Pick’em players will be able to predict the outcome of select live sporting events directly from FuboTV’s live TV streaming platform’s home screen. Fubo will make pick’ems available prior to the start of select live sporting events each Sunday. Players can test their skills through a variety of contests, including Perfect Pick’ems, to earn points and compete against their friends and the FuboTV community for the chance to work their way up leaderboards.
FuboTV will continue to expand the types of contests, the gaming experience and, later, will introduce prizing.
Pick’ems will launch on Sunday, June 19 to select FuboTV subscribers and will continue to roll out to the company’s user base in the coming months. Subscribers can engage with pick’ems across all FuboTV connected TV, smart TV, gaming consoles and mobile apps as well as on https://fubo.tv.
Watch a demo of FuboTV’s pick’ems here.
As it aims to transcend the industry’s current TV model, FuboTV continues to integrate interactivity and personalization into its live TV streaming experience with recent proprietary launches of free-to-play games and the FanView live scores and stats widget. In January, the company updated its popular Multiview on Apple TV feature to include FanView, enabling viewership of multiple live sporting events alongside game stats and scores from around the league.
The industry-first integration also demonstrates and further builds upon the seamless Watch/Wager/Win connection between FuboTV and Fubo Sportsbook - all within a single ecosystem. Fubo Sportsbook is purpose-built to meet U.S. sports fans’ growing demand for interactivity by delivering personalized omniscreen experiences that turn passive viewers into active participants. Its proprietary feature, Watching Now, leverages FuboTV’s first-party user data to engage participants by recommending relevant bets based upon what they are streaming — even as they change the channel.
FuboTV recently reported that this integrated approach has led to stronger engagement with crossover users on average placing a greater number of bets and having higher retention rates on the sportsbook than sportsbook-only players. The company intends to further integrate FuboTV and Fubo Sportsbook with the launch of additional product features, including live odds, this year, subject to regulatory approvals.
“With this weekend’s launch, FuboTV will become the first live TV streaming platform to offer pick’em games integrated into the video experience with a direct gateway to an owned-and-operated sportsbook, We believe interactivity is a key product differentiator for Fubo and, with these immersive experiences built into our live streaming product, we can offer the most personalized - and customizable - sports and entertainment television experience.”
-Mike Berkley, chief product officer, FuboTV.
While other media companies are entering into external partnerships with betting companies, FuboTV and Fubo Sportsbook have combined both into one ecosystem,” said Scott Butera, president, Fubo Gaming. “The launch of pick’ems will further demonstrate FuboTV’s unique product integration and commitment to offering fans real-time immersive experiences across multiple touchpoints.
Our mission is to transform the TV experience through interactive engagement, including free gaming and real-money wagering, into streaming video, said David Gandler, co-founder and CEO, FuboTV. This industry-first integration has been popular with consumers, and, as we reported on our recent first quarter 2022 earnings call, we’re already seeing encouraging early signs of the flywheel effect between FuboTV and Fubo Sportsbook. We believe our built-in video audience will allow us to acquire users more efficiently, with a limited amount of marketing spend. We will continue to build our fully unified streaming TV and sportsbook experience with the rollout of more interactive features this year.
With a mission to build the world’s leading global live TV streaming platform with the greatest breadth of premium content, interactivity and integrated wagering, FuboTV Inc. (NYSE: FUBO) aims to transcend the industry’s current TV model. FuboTV Inc. operates in the U.S., Canada, France and Spain.
Leveraging its proprietary data and technology platform optimized for live TV and sports viewership, FuboTV Inc. aims to turn passive viewers into active participants and define a new category of interactive sports and entertainment television. The company's sports-first cable TV replacement product, FuboTV, offers U.S. subscribers more than 100 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2021). Subscribers can interact with FuboTV’s live streaming experience through predictive free-to-play games, which are integrated into select sports content.
Fubo Gaming Inc., a subsidiary of FuboTV Inc., launched Fubo Sportsbook, a next-generation mobile sportsbook purpose-built to integrate with FuboTV, in 2021.
MEDIA AND BROADCASTING
EMnify | June 02, 2022
EMnify, the leading cloud building-block for cellular communications in the IoT stack, announced that it is partnering with Videotron, a Canadian integrated telecommunications company, to equip Videotron enterprise customers with consistent, reliable, and secure cellular IoT connectivity across diverse industry verticals.
The partnership will put EMnify's end-to-end IoT communication solution at the core of Videotron's new, full-service IoT offering for enterprise customers. Videotron will leverage EMnify's global cellular IoT connectivity, simple and secure cloud-based integration, and local network access spanning 2G–5G, LTE-M, and NB-IoT in over 180 countries and more than 25 cloud regions. Videotron's enterprise customers will also benefit from EMnify's robust IoT network security and 360-degree IoT device visibility via the co-branded EMnify IoT portal.
"EMnify's ability to deliver true global IoT connectivity, robust network security, and effortless onboarding made them stand out from the pack, Our new IoT offering will be used by the world's most demanding enterprise customers, so we couldn't settle for anything but the best. By partnering with EMnify, we're able to deliver the connectivity, control, device visibility, and seamless deployment that our customers need."
-France-Eliane Nolet, Vice-President, Revenue and Business Strategy at Videotron
By partnering with EMnify, Videotron will benefit from a fully managed IoT communication service including the latest IoT technology, scalable delivery, and dedicated support. Key features include:
Global cellular IoT connectivity with EMnify's single IoT SIM solution granting multi-technology network access in over 180 countries and multi-layer redundancy to guarantee the best connectivity quality and network uptime.
Unrivaled flexibility, using the EMnify API and latest eUICC SIM technology to connect and secure any kind of IoT deployment to its application back-end.
Complete data and device control, using EMnify's scalable IoT monitoring dashboard and flexible device provisioning.
EMnify's streamlined onboarding and deployment processes and minimal integration requirements will also enable Videotron to roll out its new enterprise IoT offering quickly to meet customer demand. Videotron enterprise customers already have access to the co-branded EMnify Videotron IoT connectivity platform as a fully managed service to connect, secure and monitor their IoT device fleets.
"Videotron's enterprise-grade IoT offering required the most powerful, reliable, and globally deployable connectivity solution on the market — and that's why they came to EMnify, We're thrilled to be working with such a stellar local partner as we bring our game-changing communications solution to the North American market."
-Mathias Muehlfelder, Senior Director Partnerships at EMnify.
Videotron, a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in television, entertainment, Internet access, wireline telephone and mobile telephone services. Videotron is a leader in new technologies with its Helix home entertainment and management platform. As of March 31, 2022, Videotron was serving 1,406,400 television customers. It had 520,900 subscribers to its Club illico and Vrai video streaming services. Videotron is also the Québec leader in high-speed Internet access, with 1,846,100 subscribers as of March 31, 2022. As of the same date, Videotron had 1,626,400 subscriber connections to its mobile telephone service and was providing wireline telephone service to 803,600 Québec households and organizations. Videotron is ranked as one of Montréal's top employers.
EMnify is the leading cloud building block for cellular communications in the IoT stack, connecting millions of IoT devices globally – from electric vehicles to energy meters, alarm systems to GPS trackers, thermometers to health wearables. The EMnify API and SIM technology connect and secure any kind of IoT deployment to its application back-end. EMnify's cloud-native integrations and no-code workflows ensure seamless lifecycle scalability for deployments of all sizes – from local start-up to global enterprise. The EMnify IoT Supernetwork is the largest globally distributed mobile cloud core network of its kind, supporting local network access (2G – 5G, LTE-M, NB-IoT) in over 195 countries from more than 25 cloud regions – and counting. EMnify's solution is built on partnerships with the leading hyperscaler cloud service providers, system integrators and hundreds of radio network operators worldwide. Founded in 2014, EMnify was the first to transform cellular IoT connectivity into an easy-to-consume cloud resource – trusted today by thousands of the world's most innovative companies. To learn more about EMnify, please visit www.emnify.com.