Analytics in Video Services Whitepaper by ABI Research

August 24, 2017

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Video service providers today are navigating a transition from siloed and well-defined video systems to services where they aggregate collections of content from a variety of content providers, providing authentication without directly ingesting content and managing video delivery. Managing such a video system requires different tools compared to managing classic pay TV or even OTT services.

Spotlight

FOX SPORTS Australia

About FOX SPORTS Australia: FOX SPORTS Australia Pty Limited (FOX SPORTS) is Australia’s leading producer of sports television coverage and is home to Australia's favourite subscription television sports channels as well as Australia's number one general sports website. FOX SPORTS is owned by News Corp Australia and is located in a brand-new, purpose-built broadcast facility in Artarmon on Sydney’s north shore, with operations nationwide in Melbourne, Perth, Adelaide and Brisbane.

OTHER ARTICLES
MEDIA AND BROADCASTING

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Spotlight

FOX SPORTS Australia

About FOX SPORTS Australia: FOX SPORTS Australia Pty Limited (FOX SPORTS) is Australia’s leading producer of sports television coverage and is home to Australia's favourite subscription television sports channels as well as Australia's number one general sports website. FOX SPORTS is owned by News Corp Australia and is located in a brand-new, purpose-built broadcast facility in Artarmon on Sydney’s north shore, with operations nationwide in Melbourne, Perth, Adelaide and Brisbane.

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