Anatomy of a Television Commercial

December 31, 2016 | 90 views

Learn about how to create a compelling TV ad in this visually appealing infographic. See key developments in the television ad industry and who the key players are. Learn how to write a script, what a good script length is and how to choose the right voice talent for a TV commercial.

Spotlight

Ryan Seacrest Productions

Ryan Seacrest Productions (RSP) is an Emmy-winning entertainment production company creating unscripted, scripted and digital programming. RSP produces the E! hit cable series “Keeping Up with the Kardashians” and its spin-offs, as well as “E! Live from the Red Carpet” award shows, Bravo’s “Shahs of Sunset,” CMT’s “I Love Kellie Pickler,” and “Best.Cover.

OTHER ARTICLES
TECHNOLOGIES, BUSINESS

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | August 3, 2022

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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TECHNOLOGIES

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | February 14, 2022

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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SOLUTIONS, BUSINESS

Game On: These Entertainment Stocks Hit New Levels

Article | July 7, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Spotlight

Ryan Seacrest Productions

Ryan Seacrest Productions (RSP) is an Emmy-winning entertainment production company creating unscripted, scripted and digital programming. RSP produces the E! hit cable series “Keeping Up with the Kardashians” and its spin-offs, as well as “E! Live from the Red Carpet” award shows, Bravo’s “Shahs of Sunset,” CMT’s “I Love Kellie Pickler,” and “Best.Cover.

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TECHNOLOGIES, MEDIA AND BROADCASTING

Breezeline Offers Cloud-based, Integrated Streaming TV in Cleveland and Columbus

Breezeline | January 30, 2023

Breezeline, the eighth-largest cable operator in the U.S., has recently launched its brand-new cloud-based and integrated TV streaming in its service areas, Cleveland and Columbus (Ohio). Now, its customers can watch their favorite programs on any device they want! Using Internet Protocol Television (IPTV) technology, this cloud-based TV allows users to watch live and recorded TV on any device, whether they're at home or on the go. It will allow users to watch live TV, as well as record shows, watch programs on demand, and use streaming services. There are options to restart, rewind in real-time, and catch up. With Cloud DVR Max, one can record in high definition for up to almost 300 hours. By integrating Google Assistant, users can now use voice commands to do things like find or suggest a show, launch an app, or get the latest weather forecast. By late summer, all of its TV subscribers will have been migrated to the new system. It's open to new commercial and residential clients. Heather McCallion, Vice President, Products and Programming for Breezeline, said, “Since we acquired the Cleveland and Columbus operations, we’ve invested ten of millions of dollars into our network to improve reliability and performance. Now, we’re ready to deliver a powerful, versatile viewing experience on multiple devices inside and outside the home that is also incredibly simple to use.” (Source – Business Wire) About Breezeline Breezeline, a subsidiary of Cogeco Communications Inc., provides TV, video streaming, voice service, and internet networks to residential and business customers. It has its headquarters in Canada as well. It gives an updated entertainment experience with instant rewind, search, access to about 5,000 apps, cloud DVR storage, and many more features. In addition, it offers 100 Mbps to 1000 Mbps internet speed at a reasonable price according to the customer’s plans. Furthermore, it secures customers’ personal information and devices with WiFi Your Way™ Home, powered by Plume® HomePass. Its voice services include call waiting, 3-way calling, voicemail, and Breezeline Voice Manager.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Toshiba TV promisingly hits the mark with the stunning M550L

Toshiba TV | November 22, 2022

Toshiba TV was announced as the Official Television of the FIFA World Cup Qatar 2022™. From the craftsman's impressive collection of products set to storm the market, the stunner Toshiba TV M550L is high up on the anticipation list, and for good reasons.The M550L with its resplendent display quality and other rich features raises the bar in television technology and epitomizes Toshiba TV's commitment to quality craftsmanship. Sleek, slim, and nicely trimmed around the edges for borderless viewing, the M550L promises to make an effortlessly captivating statement at first sight. Delving into its visual capabilities, the Toshiba TV M550L displays the brightest, sharpest, and most colorful images for a sensational TV time. Its inbuilt Quantum Dot technology sees to this, designed with over a billion color shades, each one expressively brilliant for optimal viewing. The Full Array Local Dimming feature adds richness and depth to dark scenes on the M550L, making for remarkable contrast and shadow detail. Supported with the professional-grade REGZA Engine 4k Pro, every picture on the M550L displays in peak quality. The M550L does not compromise on quality sound for its splendid visuals. Supported by the nifty Dolby Atmos and the advanced REGZA Power Audio PRO, the Toshiba TV M550L spatially immerses viewers in every sound that emanates from its bass woofers and delivers every sound detail with unmatched crispness for the cinematic-standard experience. Efficiently capping the streak of Toshiba TV M550L's high performance is VIDAA TV, a superior operating system that blazes a range of smart, user-friendly features that make for a premium, and convenient experience. Combining vivid beauty with immersive real vision and the signature heart-shaking sound, the Toshiba TV M550L is made for high value by people who know and set store by excellent home entertainment. As an enthralling football event edges near and the world counts the days until its arrival, Toshiba TV rises to the occasion as the Official Television of the FIFA World Cup Qatar 2022™. The exquisitely-designed all-rounder M550L assures a reliable source of pristine viewing for football lovers, friends, and families.

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MEDIA AND BROADCASTING

Simulmedia Partners With Comscore to Further Enable Entertainment Marketers to Reach Target Viewers Across Linear TV & Streaming

Simulmedia | November 10, 2022

Between now and the end of the year, hundreds of new and returning TV series, along with a myriad of original films, live events and specials, will premiere across more channels and platforms than ever before available. These new programs will span broadcast, cable, satellite and AVOD, SVOD and FAST streaming services. As a result, entertainment marketers face unprecedented hurdles in finding the right viewers across this fragmented landscape to drive to their programming.To address their challenges, Simulmedia, the leader in truly cross-channel TV advertising, today announced a partnership with Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, to integrate Comscore’s TV viewership audiences into Simulmedia’s unique TV+® platform. This partnership will enable entertainment marketers to reach viewership-based audiences no matter where they’re watching by using TV+® to find and target Comscore viewership audiences across streaming TV programs with greater cost-efficiency and reduced duplication. “For the first time ever, entertainment marketers can now run promotional paid media campaigns across the entire television and streaming footprint with the confidence that they'll reach audiences most interested in tuning in to their new shows," -Lori O’Connor, Vice President of Sales, West Coast for Simulmedia. Consumers’ viewership preferences are crucial to driving successful tune-in promotion, so incorporating Comscore’s high-value custom audience segments based on that behavior into TV+® will allow entertainment marketers to target and activate viewers across both data-driven linear and streaming TV consistently and cost-effectively without wasteful duplication. We’re thrilled that Simulmedia has chosen to leverage Comscore’s viewership audiences in an innovative way that will ensure more entertainment marketers are driving viewers to both their new programs and returning favorites, said Rachel Gantz, GM Activation and Advertising Solutions at Comscore. As choices exponentially increase for TV consumers, it is critical that entertainment marketers have access to accurate audience data to ensure they get their message in front of the right audience. By utilizing TV+®’s patented forecasting technology, direct access to over 250 premium inventory partners and automated planning, buying, activation and measurement processes – in combination with Comscore’s custom viewership-based targeting capabilities and the billions of data points from dozens of sources that Simulmedia’s platform ingests and synthesizes daily – entertainment marketers can execute tune-in campaigns in a seamless, unified manner. It’s an approach that accounts for the complicated viewer journey through today’s scattered omnichannel landscape in which consumers routinely switch their attention not only from network to network, but from linear TV to streaming and then back again on a regular, daily basis. About Simulmedia Simulmedia is the leader in truly cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement, and results wherever audiences watch or stream. Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+®, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear and streaming TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns for hundreds of brands, including Experian, Warner Bros. Discovery, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON®, the first in-game video advertising platform for free-to-play PC and console titles. For more information, visit www.simulmedia.com and www.playerwon.com.

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TECHNOLOGIES, MEDIA AND BROADCASTING

Breezeline Offers Cloud-based, Integrated Streaming TV in Cleveland and Columbus

Breezeline | January 30, 2023

Breezeline, the eighth-largest cable operator in the U.S., has recently launched its brand-new cloud-based and integrated TV streaming in its service areas, Cleveland and Columbus (Ohio). Now, its customers can watch their favorite programs on any device they want! Using Internet Protocol Television (IPTV) technology, this cloud-based TV allows users to watch live and recorded TV on any device, whether they're at home or on the go. It will allow users to watch live TV, as well as record shows, watch programs on demand, and use streaming services. There are options to restart, rewind in real-time, and catch up. With Cloud DVR Max, one can record in high definition for up to almost 300 hours. By integrating Google Assistant, users can now use voice commands to do things like find or suggest a show, launch an app, or get the latest weather forecast. By late summer, all of its TV subscribers will have been migrated to the new system. It's open to new commercial and residential clients. Heather McCallion, Vice President, Products and Programming for Breezeline, said, “Since we acquired the Cleveland and Columbus operations, we’ve invested ten of millions of dollars into our network to improve reliability and performance. Now, we’re ready to deliver a powerful, versatile viewing experience on multiple devices inside and outside the home that is also incredibly simple to use.” (Source – Business Wire) About Breezeline Breezeline, a subsidiary of Cogeco Communications Inc., provides TV, video streaming, voice service, and internet networks to residential and business customers. It has its headquarters in Canada as well. It gives an updated entertainment experience with instant rewind, search, access to about 5,000 apps, cloud DVR storage, and many more features. In addition, it offers 100 Mbps to 1000 Mbps internet speed at a reasonable price according to the customer’s plans. Furthermore, it secures customers’ personal information and devices with WiFi Your Way™ Home, powered by Plume® HomePass. Its voice services include call waiting, 3-way calling, voicemail, and Breezeline Voice Manager.

Read More

TECHNOLOGIES,MEDIA AND BROADCASTING

Toshiba TV promisingly hits the mark with the stunning M550L

Toshiba TV | November 22, 2022

Toshiba TV was announced as the Official Television of the FIFA World Cup Qatar 2022™. From the craftsman's impressive collection of products set to storm the market, the stunner Toshiba TV M550L is high up on the anticipation list, and for good reasons.The M550L with its resplendent display quality and other rich features raises the bar in television technology and epitomizes Toshiba TV's commitment to quality craftsmanship. Sleek, slim, and nicely trimmed around the edges for borderless viewing, the M550L promises to make an effortlessly captivating statement at first sight. Delving into its visual capabilities, the Toshiba TV M550L displays the brightest, sharpest, and most colorful images for a sensational TV time. Its inbuilt Quantum Dot technology sees to this, designed with over a billion color shades, each one expressively brilliant for optimal viewing. The Full Array Local Dimming feature adds richness and depth to dark scenes on the M550L, making for remarkable contrast and shadow detail. Supported with the professional-grade REGZA Engine 4k Pro, every picture on the M550L displays in peak quality. The M550L does not compromise on quality sound for its splendid visuals. Supported by the nifty Dolby Atmos and the advanced REGZA Power Audio PRO, the Toshiba TV M550L spatially immerses viewers in every sound that emanates from its bass woofers and delivers every sound detail with unmatched crispness for the cinematic-standard experience. Efficiently capping the streak of Toshiba TV M550L's high performance is VIDAA TV, a superior operating system that blazes a range of smart, user-friendly features that make for a premium, and convenient experience. Combining vivid beauty with immersive real vision and the signature heart-shaking sound, the Toshiba TV M550L is made for high value by people who know and set store by excellent home entertainment. As an enthralling football event edges near and the world counts the days until its arrival, Toshiba TV rises to the occasion as the Official Television of the FIFA World Cup Qatar 2022™. The exquisitely-designed all-rounder M550L assures a reliable source of pristine viewing for football lovers, friends, and families.

Read More

MEDIA AND BROADCASTING

Simulmedia Partners With Comscore to Further Enable Entertainment Marketers to Reach Target Viewers Across Linear TV & Streaming

Simulmedia | November 10, 2022

Between now and the end of the year, hundreds of new and returning TV series, along with a myriad of original films, live events and specials, will premiere across more channels and platforms than ever before available. These new programs will span broadcast, cable, satellite and AVOD, SVOD and FAST streaming services. As a result, entertainment marketers face unprecedented hurdles in finding the right viewers across this fragmented landscape to drive to their programming.To address their challenges, Simulmedia, the leader in truly cross-channel TV advertising, today announced a partnership with Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, to integrate Comscore’s TV viewership audiences into Simulmedia’s unique TV+® platform. This partnership will enable entertainment marketers to reach viewership-based audiences no matter where they’re watching by using TV+® to find and target Comscore viewership audiences across streaming TV programs with greater cost-efficiency and reduced duplication. “For the first time ever, entertainment marketers can now run promotional paid media campaigns across the entire television and streaming footprint with the confidence that they'll reach audiences most interested in tuning in to their new shows," -Lori O’Connor, Vice President of Sales, West Coast for Simulmedia. Consumers’ viewership preferences are crucial to driving successful tune-in promotion, so incorporating Comscore’s high-value custom audience segments based on that behavior into TV+® will allow entertainment marketers to target and activate viewers across both data-driven linear and streaming TV consistently and cost-effectively without wasteful duplication. We’re thrilled that Simulmedia has chosen to leverage Comscore’s viewership audiences in an innovative way that will ensure more entertainment marketers are driving viewers to both their new programs and returning favorites, said Rachel Gantz, GM Activation and Advertising Solutions at Comscore. As choices exponentially increase for TV consumers, it is critical that entertainment marketers have access to accurate audience data to ensure they get their message in front of the right audience. By utilizing TV+®’s patented forecasting technology, direct access to over 250 premium inventory partners and automated planning, buying, activation and measurement processes – in combination with Comscore’s custom viewership-based targeting capabilities and the billions of data points from dozens of sources that Simulmedia’s platform ingests and synthesizes daily – entertainment marketers can execute tune-in campaigns in a seamless, unified manner. It’s an approach that accounts for the complicated viewer journey through today’s scattered omnichannel landscape in which consumers routinely switch their attention not only from network to network, but from linear TV to streaming and then back again on a regular, daily basis. About Simulmedia Simulmedia is the leader in truly cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement, and results wherever audiences watch or stream. Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+®, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear and streaming TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns for hundreds of brands, including Experian, Warner Bros. Discovery, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON®, the first in-game video advertising platform for free-to-play PC and console titles. For more information, visit www.simulmedia.com and www.playerwon.com.

Read More

Events