Anatomy of a Television Commercial

Will the pandemic give a boost to virtual reality?

Article | March 25, 2020

High-end virtual reality headsets have been available for years now. But even as the technology has improved immensely, it’s never managed to lure people away from the real world. Devices are bulky and pricey, and the VR experience often isn’t as great as its made out to be. Now with the coronavirus pandemic spreading rapidly across the globe, there’s cause to rethink VR tech. But is being cooped up at home enough to get people to turn to VR when screens often suffice for gaming and chatting?

Six Things Blockchain Can Do For Gaming

Article | April 14, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

Google Stadia vs. GeForce Now vs. PlayStation Now vs. Project xCloud: Who will win cloud gaming?

Article | March 1, 2020

The very future of gaming could be decided by which service wins the battle between Google Stadia vs. GeForce Now vs. PlayStation Now vs. Project xCloud. Every 15 years or so, the games industry goes through a big shift in how it delivers its titles. Cartridges gave way to discs, which gave way to digital downloads. Now, the industry stands ready to change once again with the advent of cloud gaming services. This is not a theoretical vision of the future: This is happening right now. Services like Google Stadia and Nvidia GeForce Now provide instantaneous streams of big-budget games — no expensive console or cumbersome PC required.

How Brexit Will Impact the Entertainment Industry

Article | March 2, 2020

The UK has officially left the EU, well, kind of. Now we are in the next phase of negotiations, a transition period that is supposed to run until January 2021. This means, for the time being, not much will be changing for the UK’s entertainment industry. Filmmakers, musicians, game developers and other creative types will not discover the exact effects of Brexit on the sector until next year, but that doesn’t mean future challenges cannot already be seen in the distance. Whereas some see hurdles to navigate, other professionals in the entertainment see an opportunity, especially with the development in smart 5G technologies, virtual/augmented reality, and a booming new niche of entertainment, in eGaming.