Anatomy of a Television Commercial

December 31, 2016 | 22 views

Learn about how to create a compelling TV ad in this visually appealing infographic. See key developments in the television ad industry and who the key players are. Learn how to write a script, what a good script length is and how to choose the right voice talent for a TV commercial.

Spotlight

MediaMelon, Inc.

MediaMelon content-aware streaming technology for multi-screen and OTT video services is a unique approach that enables premium viewing experiences while minimizing operational costs, increasing revenues and improving profitability all without changing the existing video workflow.

OTHER ARTICLES

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | February 12, 2020

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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Apple's AR & VR headset may not need external input for orientation & motion detection

Article | February 11, 2020

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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Game On: These Entertainment Stocks Hit New Levels

Article | February 10, 2020

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Spotlight

MediaMelon, Inc.

MediaMelon content-aware streaming technology for multi-screen and OTT video services is a unique approach that enables premium viewing experiences while minimizing operational costs, increasing revenues and improving profitability all without changing the existing video workflow.

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MEDIA AND BROADCASTING

FuboTV to Launch Pick’em Games, a First-of-its-Kind Gaming Experience Integrating Live TV Streaming and Fubo Sportsbook

FuboTV Inc | June 20, 2022

FuboTV Inc. (NYSE: FUBO) will unveil pick’em games this weekend - becoming the first company to launch the popular free-to-play sports contests directly integrated into the live TV streaming experienceIn another first, pick’em players in select markets will have seamless access to Fubo Sportsbook by scanning a QR code to place real-money wagers aligned with their picks. This marks the latest incorporation of FuboTV and its owned-and-operated real-money wagering platform. Pick’em players will be able to predict the outcome of select live sporting events directly from FuboTV’s live TV streaming platform’s home screen. Fubo will make pick’ems available prior to the start of select live sporting events each Sunday. Players can test their skills through a variety of contests, including Perfect Pick’ems, to earn points and compete against their friends and the FuboTV community for the chance to work their way up leaderboards. FuboTV will continue to expand the types of contests, the gaming experience and, later, will introduce prizing. Pick’ems will launch on Sunday, June 19 to select FuboTV subscribers and will continue to roll out to the company’s user base in the coming months. Subscribers can engage with pick’ems across all FuboTV connected TV, smart TV, gaming consoles and mobile apps as well as on https://fubo.tv. Watch a demo of FuboTV’s pick’ems here. As it aims to transcend the industry’s current TV model, FuboTV continues to integrate interactivity and personalization into its live TV streaming experience with recent proprietary launches of free-to-play games and the FanView live scores and stats widget. In January, the company updated its popular Multiview on Apple TV feature to include FanView, enabling viewership of multiple live sporting events alongside game stats and scores from around the league. The industry-first integration also demonstrates and further builds upon the seamless Watch/Wager/Win connection between FuboTV and Fubo Sportsbook - all within a single ecosystem. Fubo Sportsbook is purpose-built to meet U.S. sports fans’ growing demand for interactivity by delivering personalized omniscreen experiences that turn passive viewers into active participants. Its proprietary feature, Watching Now, leverages FuboTV’s first-party user data to engage participants by recommending relevant bets based upon what they are streaming — even as they change the channel. FuboTV recently reported that this integrated approach has led to stronger engagement with crossover users on average placing a greater number of bets and having higher retention rates on the sportsbook than sportsbook-only players. The company intends to further integrate FuboTV and Fubo Sportsbook with the launch of additional product features, including live odds, this year, subject to regulatory approvals. “With this weekend’s launch, FuboTV will become the first live TV streaming platform to offer pick’em games integrated into the video experience with a direct gateway to an owned-and-operated sportsbook, We believe interactivity is a key product differentiator for Fubo and, with these immersive experiences built into our live streaming product, we can offer the most personalized - and customizable - sports and entertainment television experience.” -Mike Berkley, chief product officer, FuboTV. While other media companies are entering into external partnerships with betting companies, FuboTV and Fubo Sportsbook have combined both into one ecosystem,” said Scott Butera, president, Fubo Gaming. “The launch of pick’ems will further demonstrate FuboTV’s unique product integration and commitment to offering fans real-time immersive experiences across multiple touchpoints. Our mission is to transform the TV experience through interactive engagement, including free gaming and real-money wagering, into streaming video, said David Gandler, co-founder and CEO, FuboTV. This industry-first integration has been popular with consumers, and, as we reported on our recent first quarter 2022 earnings call, we’re already seeing encouraging early signs of the flywheel effect between FuboTV and Fubo Sportsbook. We believe our built-in video audience will allow us to acquire users more efficiently, with a limited amount of marketing spend. We will continue to build our fully unified streaming TV and sportsbook experience with the rollout of more interactive features this year. About FuboTV With a mission to build the world’s leading global live TV streaming platform with the greatest breadth of premium content, interactivity and integrated wagering, FuboTV Inc. (NYSE: FUBO) aims to transcend the industry’s current TV model. FuboTV Inc. operates in the U.S., Canada, France and Spain. Leveraging its proprietary data and technology platform optimized for live TV and sports viewership, FuboTV Inc. aims to turn passive viewers into active participants and define a new category of interactive sports and entertainment television. The company's sports-first cable TV replacement product, FuboTV, offers U.S. subscribers more than 100 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2021). Subscribers can interact with FuboTV’s live streaming experience through predictive free-to-play games, which are integrated into select sports content. Fubo Gaming Inc., a subsidiary of FuboTV Inc., launched Fubo Sportsbook, a next-generation mobile sportsbook purpose-built to integrate with FuboTV, in 2021.

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APPLICATIONS

Charter and Comcast Announce Joint Venture to Develop and Nationally Offer a Next Generation Streaming Platform

Charter & Comcast | April 28, 2022

Charter Communications, Inc. (NASDAQ: CHTR) and Comcast Corporation (NASDAQ: CMCSA) announced that the two companies have formed a 50/50 joint venture to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs, providing consumers with a world-class user experience and navigation, all the top apps, and more choice in the streaming marketplace. The joint venture will offer app developers, streamers, retailers, operators, and hardware manufacturers the opportunity to reach customers in major markets across the country with the platform.Comcast will license Flex, its aggregated streaming platform and hardware to the joint venture, contribute the retail business for XClass TVs and also will contribute Xumo, a streaming service it acquired in 2020. Charter will make an initial contribution of $900 million, funded over multiple years. The XClass TVs will be available through national retail partners and potentially direct from Comcast and Charter to provide more customer choice. Xumo will continue to operate as a free global streaming service available through the joint venture’s products and third-party devices. Charter will offer the 4K streaming TV devices and voice remotes beginning in 2023. Comcast will continue to offer the Flex streaming platform as a streaming device and service to its customers. "We’re thrilled to partner with Charter to bring this platform and its award-winning experience to millions of new customers. These products are all designed to make search and discovery across live, on-demand and streaming video seamless and incredibly simple for consumers, This partnership uniquely brings together more than a decade of technical innovation, national scale and new opportunities to monetize our combined investment.” -Dave Watson, CEO of Comcast Cable. Our new venture will bring a full-featured operating platform, new devices, and smart TVs with a robust app store providing a more streamlined and aggregated experience for the customer,”said Tom Rutledge, Charter Chairman and CEO. As the video landscape continues to evolve, this venture will increase retail consumer options, compete at scale with established national platforms, and join our existing lineup of options for the Spectrum TV App available on most customer-owned streaming devices. The joint venture’s products will give consumers a state-of-the-art streaming experience to access their favorite apps, based on Comcast’s Flex product, which currently delivers all the most-watched streaming apps in the marketplace. The products will feature hundreds of free content choices through Xumo, a free, ad-supported service currently delivering more than 200 unique streaming channels. Peacock also will be featured on the joint venture’s streaming platform, alongside other popular apps. The closing of the joint venture is subject to customary closing conditions. This joint venture does not involve the broadband or cable video businesses of either Comcast or Charter which will remain independent. About Charter Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals. More information about Charter can be found at corporate.charter.com. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information.

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MEDIA AND BROADCASTING

Family Entertainment Television’s FETV, FMC Launch on altafiber

Family Entertainment Television Inc, | March 25, 2022

Family Entertainment Television, Inc. announces that it has sent off FETV and FMC on altafiber, previously known as Cincinnati Bell, which serves clients in the more noteworthy Cincinnati area. "Welcome to the family, altafiber! We're thrilled to be a part of the lineup and bring FETV and FMC's quality, family-friendly programming to altafiber customers." -Cara Conte, SVP of Affiliate Sales for FETV and FMC Because of the launch, the altafiber endorsers have received the capacity to take a look at FETV's new April schedule, including the expansion of clinical dramatization Emergency! Besides, they can also watch the John Wayne Movie Night on FMC each Friday at 8pm ET. The altafiber send-off comes closely following record Nielsen evaluations for FETV − in February, FETV's Total Day accomplished its greatest month ever in C3 appraisals with the Household segment, while FETV's Prime had its second-greatest month ever in C3 appraisals with the Household, Total Audience, and Total Adults socioeconomics. FMC (Family Movie Classics) is available nationwide through Dish Network (channel 387), Frndly TV, Evoca, and altafiber. FETV (Family Entertainment Television) is available nationwide through DirecTV (channel 323), Dish Network (channel 82), Spectrum, Verizon FiOS (channel 245), AT&T U-verse (channel 578), Sling TV, Frndly TV, VIDGO, Comcast (select markets), Evoca, altafiber, and dozens of other cable systems. FETV is dedicated to providing American households with … Real. Family. Entertainment.TM

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MEDIA AND BROADCASTING

FuboTV to Launch Pick’em Games, a First-of-its-Kind Gaming Experience Integrating Live TV Streaming and Fubo Sportsbook

FuboTV Inc | June 20, 2022

FuboTV Inc. (NYSE: FUBO) will unveil pick’em games this weekend - becoming the first company to launch the popular free-to-play sports contests directly integrated into the live TV streaming experienceIn another first, pick’em players in select markets will have seamless access to Fubo Sportsbook by scanning a QR code to place real-money wagers aligned with their picks. This marks the latest incorporation of FuboTV and its owned-and-operated real-money wagering platform. Pick’em players will be able to predict the outcome of select live sporting events directly from FuboTV’s live TV streaming platform’s home screen. Fubo will make pick’ems available prior to the start of select live sporting events each Sunday. Players can test their skills through a variety of contests, including Perfect Pick’ems, to earn points and compete against their friends and the FuboTV community for the chance to work their way up leaderboards. FuboTV will continue to expand the types of contests, the gaming experience and, later, will introduce prizing. Pick’ems will launch on Sunday, June 19 to select FuboTV subscribers and will continue to roll out to the company’s user base in the coming months. Subscribers can engage with pick’ems across all FuboTV connected TV, smart TV, gaming consoles and mobile apps as well as on https://fubo.tv. Watch a demo of FuboTV’s pick’ems here. As it aims to transcend the industry’s current TV model, FuboTV continues to integrate interactivity and personalization into its live TV streaming experience with recent proprietary launches of free-to-play games and the FanView live scores and stats widget. In January, the company updated its popular Multiview on Apple TV feature to include FanView, enabling viewership of multiple live sporting events alongside game stats and scores from around the league. The industry-first integration also demonstrates and further builds upon the seamless Watch/Wager/Win connection between FuboTV and Fubo Sportsbook - all within a single ecosystem. Fubo Sportsbook is purpose-built to meet U.S. sports fans’ growing demand for interactivity by delivering personalized omniscreen experiences that turn passive viewers into active participants. Its proprietary feature, Watching Now, leverages FuboTV’s first-party user data to engage participants by recommending relevant bets based upon what they are streaming — even as they change the channel. FuboTV recently reported that this integrated approach has led to stronger engagement with crossover users on average placing a greater number of bets and having higher retention rates on the sportsbook than sportsbook-only players. The company intends to further integrate FuboTV and Fubo Sportsbook with the launch of additional product features, including live odds, this year, subject to regulatory approvals. “With this weekend’s launch, FuboTV will become the first live TV streaming platform to offer pick’em games integrated into the video experience with a direct gateway to an owned-and-operated sportsbook, We believe interactivity is a key product differentiator for Fubo and, with these immersive experiences built into our live streaming product, we can offer the most personalized - and customizable - sports and entertainment television experience.” -Mike Berkley, chief product officer, FuboTV. While other media companies are entering into external partnerships with betting companies, FuboTV and Fubo Sportsbook have combined both into one ecosystem,” said Scott Butera, president, Fubo Gaming. “The launch of pick’ems will further demonstrate FuboTV’s unique product integration and commitment to offering fans real-time immersive experiences across multiple touchpoints. Our mission is to transform the TV experience through interactive engagement, including free gaming and real-money wagering, into streaming video, said David Gandler, co-founder and CEO, FuboTV. This industry-first integration has been popular with consumers, and, as we reported on our recent first quarter 2022 earnings call, we’re already seeing encouraging early signs of the flywheel effect between FuboTV and Fubo Sportsbook. We believe our built-in video audience will allow us to acquire users more efficiently, with a limited amount of marketing spend. We will continue to build our fully unified streaming TV and sportsbook experience with the rollout of more interactive features this year. About FuboTV With a mission to build the world’s leading global live TV streaming platform with the greatest breadth of premium content, interactivity and integrated wagering, FuboTV Inc. (NYSE: FUBO) aims to transcend the industry’s current TV model. FuboTV Inc. operates in the U.S., Canada, France and Spain. Leveraging its proprietary data and technology platform optimized for live TV and sports viewership, FuboTV Inc. aims to turn passive viewers into active participants and define a new category of interactive sports and entertainment television. The company's sports-first cable TV replacement product, FuboTV, offers U.S. subscribers more than 100 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2021). Subscribers can interact with FuboTV’s live streaming experience through predictive free-to-play games, which are integrated into select sports content. Fubo Gaming Inc., a subsidiary of FuboTV Inc., launched Fubo Sportsbook, a next-generation mobile sportsbook purpose-built to integrate with FuboTV, in 2021.

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APPLICATIONS

Charter and Comcast Announce Joint Venture to Develop and Nationally Offer a Next Generation Streaming Platform

Charter & Comcast | April 28, 2022

Charter Communications, Inc. (NASDAQ: CHTR) and Comcast Corporation (NASDAQ: CMCSA) announced that the two companies have formed a 50/50 joint venture to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs, providing consumers with a world-class user experience and navigation, all the top apps, and more choice in the streaming marketplace. The joint venture will offer app developers, streamers, retailers, operators, and hardware manufacturers the opportunity to reach customers in major markets across the country with the platform.Comcast will license Flex, its aggregated streaming platform and hardware to the joint venture, contribute the retail business for XClass TVs and also will contribute Xumo, a streaming service it acquired in 2020. Charter will make an initial contribution of $900 million, funded over multiple years. The XClass TVs will be available through national retail partners and potentially direct from Comcast and Charter to provide more customer choice. Xumo will continue to operate as a free global streaming service available through the joint venture’s products and third-party devices. Charter will offer the 4K streaming TV devices and voice remotes beginning in 2023. Comcast will continue to offer the Flex streaming platform as a streaming device and service to its customers. "We’re thrilled to partner with Charter to bring this platform and its award-winning experience to millions of new customers. These products are all designed to make search and discovery across live, on-demand and streaming video seamless and incredibly simple for consumers, This partnership uniquely brings together more than a decade of technical innovation, national scale and new opportunities to monetize our combined investment.” -Dave Watson, CEO of Comcast Cable. Our new venture will bring a full-featured operating platform, new devices, and smart TVs with a robust app store providing a more streamlined and aggregated experience for the customer,”said Tom Rutledge, Charter Chairman and CEO. As the video landscape continues to evolve, this venture will increase retail consumer options, compete at scale with established national platforms, and join our existing lineup of options for the Spectrum TV App available on most customer-owned streaming devices. The joint venture’s products will give consumers a state-of-the-art streaming experience to access their favorite apps, based on Comcast’s Flex product, which currently delivers all the most-watched streaming apps in the marketplace. The products will feature hundreds of free content choices through Xumo, a free, ad-supported service currently delivering more than 200 unique streaming channels. Peacock also will be featured on the joint venture’s streaming platform, alongside other popular apps. The closing of the joint venture is subject to customary closing conditions. This joint venture does not involve the broadband or cable video businesses of either Comcast or Charter which will remain independent. About Charter Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals. More information about Charter can be found at corporate.charter.com. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information.

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MEDIA AND BROADCASTING

Family Entertainment Television’s FETV, FMC Launch on altafiber

Family Entertainment Television Inc, | March 25, 2022

Family Entertainment Television, Inc. announces that it has sent off FETV and FMC on altafiber, previously known as Cincinnati Bell, which serves clients in the more noteworthy Cincinnati area. "Welcome to the family, altafiber! We're thrilled to be a part of the lineup and bring FETV and FMC's quality, family-friendly programming to altafiber customers." -Cara Conte, SVP of Affiliate Sales for FETV and FMC Because of the launch, the altafiber endorsers have received the capacity to take a look at FETV's new April schedule, including the expansion of clinical dramatization Emergency! Besides, they can also watch the John Wayne Movie Night on FMC each Friday at 8pm ET. The altafiber send-off comes closely following record Nielsen evaluations for FETV − in February, FETV's Total Day accomplished its greatest month ever in C3 appraisals with the Household segment, while FETV's Prime had its second-greatest month ever in C3 appraisals with the Household, Total Audience, and Total Adults socioeconomics. FMC (Family Movie Classics) is available nationwide through Dish Network (channel 387), Frndly TV, Evoca, and altafiber. FETV (Family Entertainment Television) is available nationwide through DirecTV (channel 323), Dish Network (channel 82), Spectrum, Verizon FiOS (channel 245), AT&T U-verse (channel 578), Sling TV, Frndly TV, VIDGO, Comcast (select markets), Evoca, altafiber, and dozens of other cable systems. FETV is dedicated to providing American households with … Real. Family. Entertainment.TM

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