Anatomy of a Television Commercial

December 31, 2016 | 56 views

Learn about how to create a compelling TV ad in this visually appealing infographic. See key developments in the television ad industry and who the key players are. Learn how to write a script, what a good script length is and how to choose the right voice talent for a TV commercial.

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Government Matters Media

Government Matters Media is the premier news organization dedicated to creating high quality video content and thought leadership for the federal marketplace – civilian & defense. Government Matters Media not only has the ability to produce high quality content but is also the only outlet that has the platform to distribute this content across broadcast and digital channels throughout the United States and around the world.

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TECHNOLOGIES,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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VIRTUALIZATION,MEDIA AND BROADCASTING

B2B Movie Placements: What to Expect?

Article | July 13, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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SOLUTIONS,BUSINESS

Branded Entertainment in B2B: Why is it Important?

Article | July 7, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Spotlight

Government Matters Media

Government Matters Media is the premier news organization dedicated to creating high quality video content and thought leadership for the federal marketplace – civilian & defense. Government Matters Media not only has the ability to produce high quality content but is also the only outlet that has the platform to distribute this content across broadcast and digital channels throughout the United States and around the world.

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MEDIA AND BROADCASTING

DISH Makes TV Easy with New Hopper Plus™ Entertainment "All Content in One Place" System

DISH Network | September 08, 2022

DISH Network announced the nationwide launch of its new Hopper Plus entertainment system. Three new 4K devices — Hopper Plus, Joey 4 and Wireless Joey 4 — are now seamlessly integrated with the award-winning Hopper whole-home DVR system. Hopper Plus makes TV easy with everything built into the user's DISH Home screen, including live TV, On Demand, their favorite streaming apps, and smart shelves including "On Now," "Your Games On Now & Upcoming" and "Recent Recordings."Powered by Android TV™, Hopper Plus users have access to Google Play, including 10,000+ apps, spanning games, video streaming and music. The simple design and innovative functionality of the Hopper Plus make accessing movies and shows faster than ever. Users can now watch all of their entertainment in one place without switching inputs or remotes. The new Hopper Plus and Joey devices add to the Hopper's industry-best experience with 2,000 hours of DVR recordings, enhanced search capability, over 60,000 free On Demand titles, and AutoHop®, which allows customers to skip commercials on select recordings. Users can also watch all their live and recorded TV shows anywhere with the DISH Anywhere app. "Since the Hopper's release, DISH has continued to be a pioneer and innovate our best-in-class Hopper system, DISH TV is all about providing the best service, technology and value in the industry. Hopper Plus is the next evolution of our award-winning whole-home DVR system and delivers an industry-leading viewing experience. It offers convenience for our customers to do more in one place, accessing their favorite live TV, streaming services and smart-home technologies all from their DISH Home screen." -Brian Neylon, DISH TV group president In addition to Hopper Plus, the next-generation system includes two new Joey receivers, a wired and wireless Joey 4. The Joey 4 devices extend the Hopper Plus capabilities and deliver 4K HDR video to any room in the house. The DISH Voice Remote, with Google Assistant, allows customers to use their voice to search for movies and shows, change channels, check the weather, open apps and manage various smart home devices, all on their TV. Chromecast built-in™ allows users to cast a video directly from their phone to the TV, quickly displaying content from any supported mobile app. Technical Specs The Hopper Plus and the Joey 4 devices are powered by a BCM 72160 Quad-core processor running at 2.6GHz. The devices contain 4GB of LPDDR4 RAM memory and 16GB of eMMC flash memory while supporting SD, HD and 4K HDR viewing. This next-generation product is compatible with HDMI 2.1 and USB 2.0 and is equipped with Bluetooth capabilities. About DISH DISH Network Corporation is a connectivity company. Since 1980, it has served as a disruptive force, driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers with its satellite DISH TV and streaming SLING TV services. In 2020, the company became a nationwide U.S. wireless carrier through the acquisition of Boost Mobile. DISH continues to innovate in wireless, building the nation's first virtualized, O-RAN 5G broadband network. DISH Network Corporation (NASDAQ: DISH) is a Fortune 200 company.To learn more about Hopper Plus, visit: https://dish.com/features/hopper-plus/

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MEDIA AND BROADCASTING,BUSINESS

Kinetic by Windstream Deploys Cisco and Qwilt’s Open Caching Solution to Elevate Streaming Experience in North America

Cisco and Qwilt | August 08, 2022

Cisco and Qwilt announced the deployment of their unique content delivery solution across the North American network of Kinetic by Windstream, to enable superior streaming performance to its customers throughout the United States. The adoption of Cisco and Qwilt’s open caching solution considerably improves the quality and efficiency of live and on-demand video delivery while increasing Kinetic’s network capacity for other forms of media. Kinetic will deploy Qwilt’s open caching technology across its 170,000 miles of fiber network across the US. The deployment helps Kinetic address the growing number of live streaming events and other media consumption, as households increasingly turn to streaming services and expect broadcast quality to the home. Cisco’s edge compute and networking infrastructure, combined with Qwilt’s Open Edge Cloud for Content Delivery Solution, makes this possible by preparing Kinetic’s network to support increasing data volumes and improving the streaming experience. Gary Cooke, Senior Vice President of Engineering for Kinetic, said: “We tell our customers ‘High Speed for Here’ – whether live, on-demand, or other forms of media content. By partnering with Qwilt and Cisco, we’re ensuring our fiber-backed network has the scalability and capacity needed to handle the growth in demand for all forms of streaming content. By integrating innovative edge technologies across our network, we’re bringing high quality content closer to our customers than ever before. Open caching, an open architecture developed and endorsed by the Streaming Video Alliance, offers a platform that federates content delivery infrastructure deployed deep inside service provider networks. It provides open APIs, protection, and security mechanisms for content publishers. The open caching approach helps service providers quickly deploy an edge delivery footprint and addresses the needs of global and regional content providers for more capacity, consistency in content delivery, and performance assurance. The deployment also creates a telco cloud foundation for future use cases, such as website delivery and edge computing. “Streaming is the future of content delivery, but it doesn’t have to mark the end of great quality content experiences. By embracing content delivery at the edge through open caching technology, service providers are embracing a new model to manage their network capacity. Working alongside Qwilt, we’re equipping Kinetic by Windstream with the tools needed to bring fantastic experiences to its customers across North America and in doing so, democratize capacity across its nationwide infrastructure.” -Theodore Tzevelekis, Vice President and Head of Business Development, Mass-scale Infrastructure Group, Cisco Alon Maor, CEO and Co-Founder of Qwilt, said: “Soaring demand for streamed content brings an urgent need for service providers to scale their networks for the future. Through Cisco and Qwilt’s united vision, we empower service providers like Kinetic by Windstream to do more with their assets while accelerating their digital transformations. We look forward to helping modernize the way Kinetic delivers content and ready their growing network for the future of content experiences. About Qwilt Qwilt’s mission is to deliver connected experiences at the quality they were imagined. Its model is built on partnerships with service providers and content publishers, globally, to create a fabric that powers high-performance delivery of media and applications at the very edge of neighborhoods, big and small. Qwilt’s open architecture and inclusive business model make local edge delivery more accessible than ever before, unlocking more reliable, higher quality-of-experience at greater scale than previously possible. A growing number of the world’s leading content publishers and cable, telco, and mobile service providers rely on Qwilt for Edge Cloud services, including BT, Telecom Argentina, Telecom Italia, and Verizon. Founded in 2010, Qwilt is a leader of the Open Caching movement and a founding member of the Streaming Video Alliance. Qwilt is backed by Accel Partners, Bessemer Venture Partners, Cisco Ventures, Disruptive, Innovation Endeavors, Marker, and Redpoint Ventures. For more information, visit www.qwilt.com. About Cisco Cisco (NASDAQ: CSCO) is the worldwide leader in technology that powers the Internet. Cisco inspires new possibilities by reimagining your applications, securing your data, transforming your infrastructure, and empowering your teams for a global and inclusive future. Discover more on The Newsroom and follow us on Twitter. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. About Kinetic Kinetic by Windstream is a business unit of Windstream Holdings, a privately held FORTUNE 1000 communications and software company. Kinetic provides premium broadband, entertainment and security services through an enhanced fiber network to consumers and businesses primarily in rural areas in 18 states. The company also offers managed communications services, including SD-WAN and UCaaS, and high-capacity bandwidth and transport services to businesses across the U.S. Additional information is available at GoKinetic.com. Follow us on Twitter at @GoKineticHome. From Fortune. ©2021 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune 1000 are registered trademarks of Fortune Media IP Limited and are used under license. Fortune is not affiliated with, and does not endorse products or services of, Windstream.

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PRODUCTS,TECHNOLOGIES

Comcast Advertising Reveals How Free Ad-Supported Streaming TV (F.A.S.T.) is Changing the TV Advertising Landscape

Comcast Advertising | July 22, 2022

Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans.As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, encouraging a lean-back experience and content discovery that mimics traditional TV viewing. According to the report, F.A.S.T. penetration among households has more than doubled year-over-year. Today, six out of 10 households who have connected TVs are using F.A.S.T. services exclusively or in addition to other services – getting a TV-like viewing experience without the costs or logins required for linear TV or paid streaming. “F.A.S.T. is a rapidly growing ad-supported medium for consumers to watch and discover premium streaming content in an environment that mimics linear TV, As advertisers look to efficiently maximize their reach in an increasingly fragmented viewing landscape, F.A.S.T services are a valuable complement to traditional TV and other AVOD streaming options as part of a holistic multi-screen media plan.” -James Rooke, President, Comcast Advertising. The report looks at new trends from F.A.S.T. provider XUMO and reveals that the average XUMO user spends about 104 minutes within the platform once they have entered. Many consumers may be landing on F.A.S.T. channels without even realizing it, as many are programmed directly into the channel guide by TV manufacturers. Not surprisingly, 70 percent of XUMO users are cord cutters, relying on XUMO as a complement to subscription video-on-demand (SVOD) services. According to the report, advertisers and programmers alike are seeing the value of F.A.S.T services today. According to Horizon Media, The F.A.S.T. industry has grown exponentially and overlaps quite a bit now with what traditional TV has to offer in terms of both content and audience. Advertising on F.A.S.T. allows us to reach our targeted audience and is a valuable complement to our TV budget. “As customers find more ways to watch the content they love across a mix of services, F.A.S.T. channels have become a key part of our media mix for acquisition and awareness, as well as targeted campaigns to super-serve key audiences.” -Amanda Garcia, Senior Director of Partnerships at Paramount+ To read the full report, “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” please click here. About Comcast Advertising Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goals – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.

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MEDIA AND BROADCASTING

DISH Makes TV Easy with New Hopper Plus™ Entertainment "All Content in One Place" System

DISH Network | September 08, 2022

DISH Network announced the nationwide launch of its new Hopper Plus entertainment system. Three new 4K devices — Hopper Plus, Joey 4 and Wireless Joey 4 — are now seamlessly integrated with the award-winning Hopper whole-home DVR system. Hopper Plus makes TV easy with everything built into the user's DISH Home screen, including live TV, On Demand, their favorite streaming apps, and smart shelves including "On Now," "Your Games On Now & Upcoming" and "Recent Recordings."Powered by Android TV™, Hopper Plus users have access to Google Play, including 10,000+ apps, spanning games, video streaming and music. The simple design and innovative functionality of the Hopper Plus make accessing movies and shows faster than ever. Users can now watch all of their entertainment in one place without switching inputs or remotes. The new Hopper Plus and Joey devices add to the Hopper's industry-best experience with 2,000 hours of DVR recordings, enhanced search capability, over 60,000 free On Demand titles, and AutoHop®, which allows customers to skip commercials on select recordings. Users can also watch all their live and recorded TV shows anywhere with the DISH Anywhere app. "Since the Hopper's release, DISH has continued to be a pioneer and innovate our best-in-class Hopper system, DISH TV is all about providing the best service, technology and value in the industry. Hopper Plus is the next evolution of our award-winning whole-home DVR system and delivers an industry-leading viewing experience. It offers convenience for our customers to do more in one place, accessing their favorite live TV, streaming services and smart-home technologies all from their DISH Home screen." -Brian Neylon, DISH TV group president In addition to Hopper Plus, the next-generation system includes two new Joey receivers, a wired and wireless Joey 4. The Joey 4 devices extend the Hopper Plus capabilities and deliver 4K HDR video to any room in the house. The DISH Voice Remote, with Google Assistant, allows customers to use their voice to search for movies and shows, change channels, check the weather, open apps and manage various smart home devices, all on their TV. Chromecast built-in™ allows users to cast a video directly from their phone to the TV, quickly displaying content from any supported mobile app. Technical Specs The Hopper Plus and the Joey 4 devices are powered by a BCM 72160 Quad-core processor running at 2.6GHz. The devices contain 4GB of LPDDR4 RAM memory and 16GB of eMMC flash memory while supporting SD, HD and 4K HDR viewing. This next-generation product is compatible with HDMI 2.1 and USB 2.0 and is equipped with Bluetooth capabilities. About DISH DISH Network Corporation is a connectivity company. Since 1980, it has served as a disruptive force, driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers with its satellite DISH TV and streaming SLING TV services. In 2020, the company became a nationwide U.S. wireless carrier through the acquisition of Boost Mobile. DISH continues to innovate in wireless, building the nation's first virtualized, O-RAN 5G broadband network. DISH Network Corporation (NASDAQ: DISH) is a Fortune 200 company.To learn more about Hopper Plus, visit: https://dish.com/features/hopper-plus/

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MEDIA AND BROADCASTING,BUSINESS

Kinetic by Windstream Deploys Cisco and Qwilt’s Open Caching Solution to Elevate Streaming Experience in North America

Cisco and Qwilt | August 08, 2022

Cisco and Qwilt announced the deployment of their unique content delivery solution across the North American network of Kinetic by Windstream, to enable superior streaming performance to its customers throughout the United States. The adoption of Cisco and Qwilt’s open caching solution considerably improves the quality and efficiency of live and on-demand video delivery while increasing Kinetic’s network capacity for other forms of media. Kinetic will deploy Qwilt’s open caching technology across its 170,000 miles of fiber network across the US. The deployment helps Kinetic address the growing number of live streaming events and other media consumption, as households increasingly turn to streaming services and expect broadcast quality to the home. Cisco’s edge compute and networking infrastructure, combined with Qwilt’s Open Edge Cloud for Content Delivery Solution, makes this possible by preparing Kinetic’s network to support increasing data volumes and improving the streaming experience. Gary Cooke, Senior Vice President of Engineering for Kinetic, said: “We tell our customers ‘High Speed for Here’ – whether live, on-demand, or other forms of media content. By partnering with Qwilt and Cisco, we’re ensuring our fiber-backed network has the scalability and capacity needed to handle the growth in demand for all forms of streaming content. By integrating innovative edge technologies across our network, we’re bringing high quality content closer to our customers than ever before. Open caching, an open architecture developed and endorsed by the Streaming Video Alliance, offers a platform that federates content delivery infrastructure deployed deep inside service provider networks. It provides open APIs, protection, and security mechanisms for content publishers. The open caching approach helps service providers quickly deploy an edge delivery footprint and addresses the needs of global and regional content providers for more capacity, consistency in content delivery, and performance assurance. The deployment also creates a telco cloud foundation for future use cases, such as website delivery and edge computing. “Streaming is the future of content delivery, but it doesn’t have to mark the end of great quality content experiences. By embracing content delivery at the edge through open caching technology, service providers are embracing a new model to manage their network capacity. Working alongside Qwilt, we’re equipping Kinetic by Windstream with the tools needed to bring fantastic experiences to its customers across North America and in doing so, democratize capacity across its nationwide infrastructure.” -Theodore Tzevelekis, Vice President and Head of Business Development, Mass-scale Infrastructure Group, Cisco Alon Maor, CEO and Co-Founder of Qwilt, said: “Soaring demand for streamed content brings an urgent need for service providers to scale their networks for the future. Through Cisco and Qwilt’s united vision, we empower service providers like Kinetic by Windstream to do more with their assets while accelerating their digital transformations. We look forward to helping modernize the way Kinetic delivers content and ready their growing network for the future of content experiences. About Qwilt Qwilt’s mission is to deliver connected experiences at the quality they were imagined. Its model is built on partnerships with service providers and content publishers, globally, to create a fabric that powers high-performance delivery of media and applications at the very edge of neighborhoods, big and small. Qwilt’s open architecture and inclusive business model make local edge delivery more accessible than ever before, unlocking more reliable, higher quality-of-experience at greater scale than previously possible. A growing number of the world’s leading content publishers and cable, telco, and mobile service providers rely on Qwilt for Edge Cloud services, including BT, Telecom Argentina, Telecom Italia, and Verizon. Founded in 2010, Qwilt is a leader of the Open Caching movement and a founding member of the Streaming Video Alliance. Qwilt is backed by Accel Partners, Bessemer Venture Partners, Cisco Ventures, Disruptive, Innovation Endeavors, Marker, and Redpoint Ventures. For more information, visit www.qwilt.com. About Cisco Cisco (NASDAQ: CSCO) is the worldwide leader in technology that powers the Internet. Cisco inspires new possibilities by reimagining your applications, securing your data, transforming your infrastructure, and empowering your teams for a global and inclusive future. Discover more on The Newsroom and follow us on Twitter. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. About Kinetic Kinetic by Windstream is a business unit of Windstream Holdings, a privately held FORTUNE 1000 communications and software company. Kinetic provides premium broadband, entertainment and security services through an enhanced fiber network to consumers and businesses primarily in rural areas in 18 states. The company also offers managed communications services, including SD-WAN and UCaaS, and high-capacity bandwidth and transport services to businesses across the U.S. Additional information is available at GoKinetic.com. Follow us on Twitter at @GoKineticHome. From Fortune. ©2021 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune 1000 are registered trademarks of Fortune Media IP Limited and are used under license. Fortune is not affiliated with, and does not endorse products or services of, Windstream.

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PRODUCTS,TECHNOLOGIES

Comcast Advertising Reveals How Free Ad-Supported Streaming TV (F.A.S.T.) is Changing the TV Advertising Landscape

Comcast Advertising | July 22, 2022

Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans.As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, encouraging a lean-back experience and content discovery that mimics traditional TV viewing. According to the report, F.A.S.T. penetration among households has more than doubled year-over-year. Today, six out of 10 households who have connected TVs are using F.A.S.T. services exclusively or in addition to other services – getting a TV-like viewing experience without the costs or logins required for linear TV or paid streaming. “F.A.S.T. is a rapidly growing ad-supported medium for consumers to watch and discover premium streaming content in an environment that mimics linear TV, As advertisers look to efficiently maximize their reach in an increasingly fragmented viewing landscape, F.A.S.T services are a valuable complement to traditional TV and other AVOD streaming options as part of a holistic multi-screen media plan.” -James Rooke, President, Comcast Advertising. The report looks at new trends from F.A.S.T. provider XUMO and reveals that the average XUMO user spends about 104 minutes within the platform once they have entered. Many consumers may be landing on F.A.S.T. channels without even realizing it, as many are programmed directly into the channel guide by TV manufacturers. Not surprisingly, 70 percent of XUMO users are cord cutters, relying on XUMO as a complement to subscription video-on-demand (SVOD) services. According to the report, advertisers and programmers alike are seeing the value of F.A.S.T services today. According to Horizon Media, The F.A.S.T. industry has grown exponentially and overlaps quite a bit now with what traditional TV has to offer in terms of both content and audience. Advertising on F.A.S.T. allows us to reach our targeted audience and is a valuable complement to our TV budget. “As customers find more ways to watch the content they love across a mix of services, F.A.S.T. channels have become a key part of our media mix for acquisition and awareness, as well as targeted campaigns to super-serve key audiences.” -Amanda Garcia, Senior Director of Partnerships at Paramount+ To read the full report, “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” please click here. About Comcast Advertising Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goals – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.

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Events