Android Oreo TV Demo Android 8.0 Demo New Android TV

January 31, 2018 | 105 views

Android TV 8.0 or Android TV Oreo is a major update to the Android TV operating system for connected TV devices and Smart TV's. The new look features a re-imagined home screen with Android TV apps broken up into channel selections.

Spotlight

BUTV10

BUTV10 is Boston University’s student-operated media production and distribution service. Live-streamed and on-demand programming is available online at butv10.com and on the campus’ channel 10.Established in 1989 as BUTV and rebranded BUTV10 in 2005, the organization produces an array of news, information, sports, drama, comedy, and variety programming. Our content has received multiple Associated Press, NATAS, Telly, and Webby recognitions Open to any BU student, annual membership exceeds 250. BUTV10’s 14 productions and administrative departments are based at the College of Communication.

OTHER ARTICLES
VIRTUALIZATION,MEDIA AND BROADCASTING

Discord: A Novel Medium for B2B Marketing

Article | July 13, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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TECHNOLOGIES,VIRTUALIZATION

B2B Movie Placements: What to Expect?

Article | July 27, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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BUSINESS

Branded Entertainment in B2B: Why is it Important?

Article | July 11, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Spotlight

BUTV10

BUTV10 is Boston University’s student-operated media production and distribution service. Live-streamed and on-demand programming is available online at butv10.com and on the campus’ channel 10.Established in 1989 as BUTV and rebranded BUTV10 in 2005, the organization produces an array of news, information, sports, drama, comedy, and variety programming. Our content has received multiple Associated Press, NATAS, Telly, and Webby recognitions Open to any BU student, annual membership exceeds 250. BUTV10’s 14 productions and administrative departments are based at the College of Communication.

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The NVIDIA Shield TV gaming edition comes with a controller and is on sale for $168

androidcentral | January 20, 2019

The Nvidia Shield TV 4K streaming media player gaming edition is down to $168 on Amazon. This version of the NVIDIA Shield TV normally sells for around $190 and often as high as $200. Today's price is one of the lowest we have seen outside of Black Friday sales. This price gives you the controller for less than $20 compared to the price of the regular NVIDIA Shield.The Shield TV 4K device functions not just as a streaming player but also as a media server and a smart home hub with fully customizable settings. It offers 4K HDR video quality along with Dolby Atmos and DTS:X surround sound pass-through. It can download apps like Netflix, Hulu, Spotify, NFL, YouTube and so many more once connected to your Wi-Fi network at home. This version adds a gaming controller you can use to play games you've downloaded to the player.

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T-Mobile’s Netflix On Us will remain the same for the time being

androidauthority | January 15, 2019

T-Mobile customers who are worried that Netflix’s price hikes will affect Netflix On Us, fear not — T-Mobile CEO John Legere confirmed on Twitter that the program won’t change. For now.That caveat gives Legere and T-Mobile some wiggle room in the event that things do change. For now, however, T-Mobile will cover the costs of Netflix’s price increases. Legere also said that T-Mobile is working with Netflix to observe what sort of impact the price hikes might have.With Netflix On Us, T-Mobile subscribers with at least two lines with an eligible T-Mobile One voice plan can get Netflix’s standard plan for free. Subscribers can pay $3 per month if they want to step up to a Netflix Premium subscription, which lets you stream HD and UHD content on four devices at the same time.Earlier today, Netflix announced price increases for all three of its plans. The basic plan goes from $8 to $9 per month, while the standard plan goes from $11 to $13. The premium plan goes from $14 to $16 per month.

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15 best VR games for most VR headsets!

androidauthority | January 14, 2019

Virtual reality gaming is growing at a rapid pace. It made $5.8 billion in 2017 and just shy of $10 billion in 2018. That trend should continue over the next several years. There are a few big VR platforms. They include Google Cardboard, Google Daydream, Samsung Gear VR, Oculus, and the HTC Vive. We haven’t gotten our hands on all of those yet, but we can get this list started anyway. Here are the best VR games currently available for the Samsung Gear VR, Google Daydream, and Google Cardboard (and compatible headsets).Along Together is an adorable adventure game in VR. You play as an imaginary friend to a couple of kids. Their dog goes missing and you help and defend them along the way. The characters move around the game map with your assistance. You do stuff like move various elements so they can continue walking along. In addition, the simple controls and colorful graphics make for a very positive gaming experience. Plus, it's a good game for kids. The game runs for $9.99 and that's a bit expensive, but we have no real complaints with this one. Good luck finding Rishu!

Read More

The NVIDIA Shield TV gaming edition comes with a controller and is on sale for $168

androidcentral | January 20, 2019

The Nvidia Shield TV 4K streaming media player gaming edition is down to $168 on Amazon. This version of the NVIDIA Shield TV normally sells for around $190 and often as high as $200. Today's price is one of the lowest we have seen outside of Black Friday sales. This price gives you the controller for less than $20 compared to the price of the regular NVIDIA Shield.The Shield TV 4K device functions not just as a streaming player but also as a media server and a smart home hub with fully customizable settings. It offers 4K HDR video quality along with Dolby Atmos and DTS:X surround sound pass-through. It can download apps like Netflix, Hulu, Spotify, NFL, YouTube and so many more once connected to your Wi-Fi network at home. This version adds a gaming controller you can use to play games you've downloaded to the player.

Read More

T-Mobile’s Netflix On Us will remain the same for the time being

androidauthority | January 15, 2019

T-Mobile customers who are worried that Netflix’s price hikes will affect Netflix On Us, fear not — T-Mobile CEO John Legere confirmed on Twitter that the program won’t change. For now.That caveat gives Legere and T-Mobile some wiggle room in the event that things do change. For now, however, T-Mobile will cover the costs of Netflix’s price increases. Legere also said that T-Mobile is working with Netflix to observe what sort of impact the price hikes might have.With Netflix On Us, T-Mobile subscribers with at least two lines with an eligible T-Mobile One voice plan can get Netflix’s standard plan for free. Subscribers can pay $3 per month if they want to step up to a Netflix Premium subscription, which lets you stream HD and UHD content on four devices at the same time.Earlier today, Netflix announced price increases for all three of its plans. The basic plan goes from $8 to $9 per month, while the standard plan goes from $11 to $13. The premium plan goes from $14 to $16 per month.

Read More

15 best VR games for most VR headsets!

androidauthority | January 14, 2019

Virtual reality gaming is growing at a rapid pace. It made $5.8 billion in 2017 and just shy of $10 billion in 2018. That trend should continue over the next several years. There are a few big VR platforms. They include Google Cardboard, Google Daydream, Samsung Gear VR, Oculus, and the HTC Vive. We haven’t gotten our hands on all of those yet, but we can get this list started anyway. Here are the best VR games currently available for the Samsung Gear VR, Google Daydream, and Google Cardboard (and compatible headsets).Along Together is an adorable adventure game in VR. You play as an imaginary friend to a couple of kids. Their dog goes missing and you help and defend them along the way. The characters move around the game map with your assistance. You do stuff like move various elements so they can continue walking along. In addition, the simple controls and colorful graphics make for a very positive gaming experience. Plus, it's a good game for kids. The game runs for $9.99 and that's a bit expensive, but we have no real complaints with this one. Good luck finding Rishu!

Read More

Events