Announcing new AI and mixed reality business applications for Microsoft Dynamics

September 18, 2018 | 97 views

Today, I had the opportunity to speak to press and analysts in San Francisco about our vision for business applications at Microsoft. In addition, I had the privilege to make two very important announcements: the upcoming availability of new Dynamics 365 AI applications, and our very first mixed reality business applications: Dynamics 365 Remote Assist and Dynamics 365 Layout.We live in a connected world where companies are challenged every day to innovate so they can stay ahead of emerging trends and repivot business models to take advantage of new opportunities to meet growing customer demands.To innovate, organizations need to reimagine their processes. They need solutions that are modern, enabling new experiences for how they can engage their customers while making their people more productive. They need unified systems that break data silos, so they have a holistic view of their business, customers and employees. They need pervasive intelligence threaded throughout the platform, giving them the ability to reason over data, to predict trends and drive proactive intelligent action. And with adaptable applications, they can be nimble, allowing them to take advantage of the next opportunity that comes their way.

Spotlight

Poker Central

Poker Central is the ultimate destination for fans of poker tournaments, cash games, and lifestyle away from the tables. Available globally direct-to-consumer via OTT streaming service PokerGO as well as through network television distribution, Poker Central delivers poker’s most premier live events when and where you want them. Poker Central content also goes off the felt, allowing fans to Get in the Game® with peeks behind-the-scenes into the lavish VIP lifestyle of the game’s most notable high rollers, virtual journeys to exotic poker destinations around the globe, and the latest news on the game’s celebrity players.

OTHER ARTICLES
MEDIA AND BROADCASTING,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | August 4, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
BUSINESS

B2B Movie Placements: What to Expect?

Article | July 11, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
TECHNOLOGIES,BUSINESS

Branded Entertainment in B2B: Why is it Important?

Article | July 20, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More

Spotlight

Poker Central

Poker Central is the ultimate destination for fans of poker tournaments, cash games, and lifestyle away from the tables. Available globally direct-to-consumer via OTT streaming service PokerGO as well as through network television distribution, Poker Central delivers poker’s most premier live events when and where you want them. Poker Central content also goes off the felt, allowing fans to Get in the Game® with peeks behind-the-scenes into the lavish VIP lifestyle of the game’s most notable high rollers, virtual journeys to exotic poker destinations around the globe, and the latest news on the game’s celebrity players.

Related News

Mixed Reality Creation Tool Microsoft Marquette Leaks

VRFocus | October 29, 2018

Though Microsoft have been involved in virtual reality (VR) and mixed reality (MR) for some time, notably with the Microsoft HoloLens and the various Windows MR devices, its growth has been slower than the company expected. However, Microsoft may be hoping to change that with the release of a new tool for creating in mixed reality.A Twitter user called WalkingCat has tracked down a leak for an MR prototype tool designed for PC VR headsets. The tool allows users to plan their creations in 3D, instead of on a 2D screen, with the intention of making things more intuitive and easy to test.Microsoft has said that Marquette was initially designed as an internal tool, before it was recognised how useful it could be if it were made available to the wider user base. There Marquette tool has been described as an evolution of similar tools that have been previously released for VR.Marquette is said to have a robust toolbar, complete with fill tools, paintbrushes, text, shapes, backgrounds, animation and saved colour palettes among other things. Users will be able to access assets with what are said to be few performance issues.The UI does of course conform to Microsoft standards, containing aspects of Fluent Design. Users will also be able to create their own home space with access to additional programs such as Outlook, Visual Basic, OneNote and others.The website suggests that Marquette is still in development and is not quite ready for release, but the development team thinks it will be ready for a Beta soon. The team has also indicated that it is looking for feedback for how to improve the tool, with promises of updates in the future.

Read More

Aerospace Company PACE Joined Microsoft Mixed Reality Program

VRFocus | October 29, 2018

The Microsoft Mixed Reality Program has been running for some time, with the aim of identifying companies who are involved in the creation of mixed reality (MR) hardware and software with the aim of providing Microsoft development tools, programs and services for promising companies. One of the latest to join the company is aerospace company PACE.PACE has announced that its parent company TXT E-Solutions is participating in Microsoft’s Mixed Reality Partner Program (MRPP), with the aim of advancing the adoption of MR technology, and the Microsoft HoloLens.TXT E-Solutions wishes to use the capabilities and technology offered by the MRPP to extend the capabilities of its existing products as well as to develop new software and services. The area of most interest to the company is the configuration of aircraft and passenger cabins, with the company hoping to develop systems to help airline buyers explore the available options.Another area of interest to PACE and TXT is education and training using MR for pilots, cabin crews and technicians, with the aim of creating environments for engagement and knowledge retention.

Read More

Luminous Group Signs On As Microsoft Mixed Reality Partner

VRFocus | October 03, 2018

Luminous Group was originally founded at Digital Surveys some 30 years ago, and in recent years have radically changed focus to work in the area of 3D mapping, along with virtual reality (VR), augmented reality (AR) and mixed reality (MR) for a range of industries, rebranding to reflect this new direction. The company has now been accredited as a Microsoft Mixed Reality Partner.Microsoft created the Mixed Reality Partner Program to ensure customers have a broad range f partners to work with, while being assured that these partners have the capability to support products involved with HoloLens and other MR technologies.Ben Bennett, managing director and founder of Luminous Group said: “Mixed reality has enormous growth potential in a wide range of commercial environments. We’re really excited to be at the forefront of it and working in partnership with Microsoft gives us the edge in helping realise that potential. The Microsoft partnership program is the greatest validation that we’re pushing our business in the right direction and in partnership with Microsoft we can start to push even more boundaries of possibility.”

Read More

Mixed Reality Creation Tool Microsoft Marquette Leaks

VRFocus | October 29, 2018

Though Microsoft have been involved in virtual reality (VR) and mixed reality (MR) for some time, notably with the Microsoft HoloLens and the various Windows MR devices, its growth has been slower than the company expected. However, Microsoft may be hoping to change that with the release of a new tool for creating in mixed reality.A Twitter user called WalkingCat has tracked down a leak for an MR prototype tool designed for PC VR headsets. The tool allows users to plan their creations in 3D, instead of on a 2D screen, with the intention of making things more intuitive and easy to test.Microsoft has said that Marquette was initially designed as an internal tool, before it was recognised how useful it could be if it were made available to the wider user base. There Marquette tool has been described as an evolution of similar tools that have been previously released for VR.Marquette is said to have a robust toolbar, complete with fill tools, paintbrushes, text, shapes, backgrounds, animation and saved colour palettes among other things. Users will be able to access assets with what are said to be few performance issues.The UI does of course conform to Microsoft standards, containing aspects of Fluent Design. Users will also be able to create their own home space with access to additional programs such as Outlook, Visual Basic, OneNote and others.The website suggests that Marquette is still in development and is not quite ready for release, but the development team thinks it will be ready for a Beta soon. The team has also indicated that it is looking for feedback for how to improve the tool, with promises of updates in the future.

Read More

Aerospace Company PACE Joined Microsoft Mixed Reality Program

VRFocus | October 29, 2018

The Microsoft Mixed Reality Program has been running for some time, with the aim of identifying companies who are involved in the creation of mixed reality (MR) hardware and software with the aim of providing Microsoft development tools, programs and services for promising companies. One of the latest to join the company is aerospace company PACE.PACE has announced that its parent company TXT E-Solutions is participating in Microsoft’s Mixed Reality Partner Program (MRPP), with the aim of advancing the adoption of MR technology, and the Microsoft HoloLens.TXT E-Solutions wishes to use the capabilities and technology offered by the MRPP to extend the capabilities of its existing products as well as to develop new software and services. The area of most interest to the company is the configuration of aircraft and passenger cabins, with the company hoping to develop systems to help airline buyers explore the available options.Another area of interest to PACE and TXT is education and training using MR for pilots, cabin crews and technicians, with the aim of creating environments for engagement and knowledge retention.

Read More

Luminous Group Signs On As Microsoft Mixed Reality Partner

VRFocus | October 03, 2018

Luminous Group was originally founded at Digital Surveys some 30 years ago, and in recent years have radically changed focus to work in the area of 3D mapping, along with virtual reality (VR), augmented reality (AR) and mixed reality (MR) for a range of industries, rebranding to reflect this new direction. The company has now been accredited as a Microsoft Mixed Reality Partner.Microsoft created the Mixed Reality Partner Program to ensure customers have a broad range f partners to work with, while being assured that these partners have the capability to support products involved with HoloLens and other MR technologies.Ben Bennett, managing director and founder of Luminous Group said: “Mixed reality has enormous growth potential in a wide range of commercial environments. We’re really excited to be at the forefront of it and working in partnership with Microsoft gives us the edge in helping realise that potential. The Microsoft partnership program is the greatest validation that we’re pushing our business in the right direction and in partnership with Microsoft we can start to push even more boundaries of possibility.”

Read More

Events