Apple TV 4K review

September 21, 2017 | 97 views

The new Apple TV can stream HD 4K TV. Apple’s new hardware puts the company on equal footing with Roku, Amazon, and Chrome, all of which already offer devices capable of 4K streaming. Apple TV 4K will be available on September 22nd for $179 with 32GB of internal storage or $199 with 64GB.

Spotlight

LiveStyle, Inc.

LiveStyle, Inc. (f/k/a SFX Entertainment, Inc.) is the largest global producer of live events and digital entertainment content focused on electronic music culture (EMC) and other world-class festivals. LiveStyle’s mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. LiveStyle was borne out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance, Awakenings, and React Presents, as well as the innovative ticketing service Paylogic. LiveStyle also owns and operates Beatport, the trusted global home of electronic music where fans, DJs, and creators connect, discover, and participate in the evolution of dance music culture.

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MEDIA AND BROADCASTING,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | August 4, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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TECHNOLOGIES,VIRTUALIZATION

B2B Movie Placements: What to Expect?

Article | August 2, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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VIRTUALIZATION

Branded Entertainment in B2B: Why is it Important?

Article | June 21, 2021

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Spotlight

LiveStyle, Inc.

LiveStyle, Inc. (f/k/a SFX Entertainment, Inc.) is the largest global producer of live events and digital entertainment content focused on electronic music culture (EMC) and other world-class festivals. LiveStyle’s mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. LiveStyle was borne out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance, Awakenings, and React Presents, as well as the innovative ticketing service Paylogic. LiveStyle also owns and operates Beatport, the trusted global home of electronic music where fans, DJs, and creators connect, discover, and participate in the evolution of dance music culture.

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Popular Music Streaming Services 2020: Spotify, Apple Music, Amazon, Tidal and YouTube

Apple | May 20, 2020

User-friendly apps that are updated frequently and have enough features without being overwhelming, Free version is impressively robust. Streaming music is cheap or even free in the case of Pandora and Spotify and outpaces any physical format when it comes to ease and convenience. Allows you to follow artists and to be alerted when they release new music or announce an upcoming show. It's easy to build your own playlists. When you're stuck at home, music can provide a sense of order amid the coronavirus chaos. Streaming music is cheap or even free (in the case of Pandora and Spotify) and outpaces any physical format when it comes to ease and convenience. Sure, vinyl may be making a resurgence among audiophiles, but if you're concerned about sound quality, then streaming still has a lot to offer. In some cases, subscription services can sound indistinguishable from, or even better than, a CD. We've checked out the leading on-demand music streaming apps and options services such as Spotify, Pandora Premium, Apple Music and Tidal as well as Amazon Music Unlimited and YouTube Music to see how each platform stacks up for your subscription buck. While most boast music catalogs of more than 50 million songs, each has its own unique pros and cons. We've also left out services that only play music in a radio format and don't offer a la carte listening. It's a close race between Spotify Premium and Apple Music but Spotify wins thanks to a fun, easy-to-use interface, an extensive catalog and the best device compatibility. Spotify also offers our favorite free tier. Without paying a dime you can still stream over Spotify Connect to numerous devices and you don't even need to provide a credit card. Apple Music is a close second and it's the only one of our top three with a digital locker to store your own library of songs (YouTube Music, below, is the other music locker option). If you own an Apple HomePod, you'll need this subscription service to summon music with your voice. Learn more: APPLE ACQUIRES NEXTVR, FORMER VIRTUAL REALITY STREAMING VIDEO SERVICE . “Apple Music has grown to become one of the most popular streaming services. It offers plenty of features and a wealth of discount options for families and students .” ~ Apple In third place is Tidal, which offers a wide selection of music beyond its most eye-catching urban names. Its higher-priced options are especially suited to people seeking the best audio quality. Currently it's a great deal too, offering four months of music for $4. So here's what we think of the the top six music-streaming services. It's worth noting that all of these services will work on the major platforms -- Android, iOS, PC and Mac. Actual device compatibility varies widely, particularly on smart speakers such as the Amazon Echo and Google Home. “Spotify is the pioneer in the music-streaming space, and it's arguably the best known. It offers a number of curated music discovery services, including its Discover Weekly playlist, and is constantly implementing new ones, such as Stations.“ Spotify is the pioneer in the music-streaming space, and it's arguably the best known. It offers a number of curated music discovery services, including its Discover Weekly playlist, and is constantly implementing new ones, such as Stations. The service's (now optional) Facebook integration makes sharing music on Spotify easier than competitors. Spotify allows you to send a track or album, collaborate on playlists with friends or peek at what your Facebook friends are listening to. Also newly announced is Group Session, which enables more than one user to add to playlists on the fly -- great for parties; anyone remember those? Spotify Connect simplifies connecting to wireless speakers and AV receivers, and it works on both the Premium and the free tier. Over time, Apple Music has grown to become one of the most popular streaming services. It offers plenty of features and a wealth of discount options for families and students. There's also ton of curated playlists, many hand-crafted by musicians and tastemakers, but it still lacks the robust sharing options built into Spotify. It combines your iTunes library with music you don't own, rounding out what you can play. A combination of human music experts and algorithms help find music you'll want to hear based on what you play. You can control what you hear or search for new music using Siri on iOS devices or Apple HomePod. Has a music locker via iTunes Match ($25, £22 or AU$35 a year). It's currently the only choice for Apple HomePod owners who want to request songs by voice. As you'd expect, the Android app and experience isn't as smooth as the iOS one. Learn more: WITH AMERICA AT HOME, FACEBOOK, GOOGLE MAKE MOVES TO WIN MORE OF GAMING MARKET .

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Apple acquires NextVR, former virtual reality streaming video service

Apple | May 14, 2020

NextVR’s eponymous VR video service never fully took off with users, despite offering 360-degree video access to select concerts and sporting events, including NBA games, WWE wrestling matches, and NHL highlights. But Apple apparently saw value in the company, and following weeks of speculation confirmed today (via Bloomberg) that it has acquired NextVR for purposes unknown. Based in Newport Beach, California, NextVR was an hour south of Los Angeles, where many of Apple’s TV+ operations are located. While Apple isn’t confirming the specific reasons for the deal, it’s quite likely that the NextVR team will become involved with future TV+ initiatives, enabling Apple to expand the breadth and/or literal depth of its video offerings. Apple TV+ currently offers only 2D videos, and no sporting or other live programming, though the company has been working on a mixed reality headset with an AR focus.

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Apple TV debuts Zero Sign-On support for Charter, without Spectrum app

VentureBeat | December 19, 2018

Originally promised back in June, a new Apple TV feature called Zero Sign-On has finally gone live with its first cable company partner Charter Spectrum just in time to meet Apple’s “this year” deadline. But part of the promised functionality is missing, and will most likely be delayed until 2019.During its annual Worldwide Developers Conference on June 4, Apple announced that tvOS 12 would include Zero Sign-On, a setting designed to dramatically simplify the app setup process for cable subscribers. Described as the next logical step after single sign-in, which unified multiple “TV channel” apps with the same login credentials, Zero Sign-On lets a cable subscriber simply hit a “continue” button to confirm that the Apple TV is using the provider’s network. Supported channel apps can then receive authorization without any additional effort on the user’s part.

Read More

Popular Music Streaming Services 2020: Spotify, Apple Music, Amazon, Tidal and YouTube

Apple | May 20, 2020

User-friendly apps that are updated frequently and have enough features without being overwhelming, Free version is impressively robust. Streaming music is cheap or even free in the case of Pandora and Spotify and outpaces any physical format when it comes to ease and convenience. Allows you to follow artists and to be alerted when they release new music or announce an upcoming show. It's easy to build your own playlists. When you're stuck at home, music can provide a sense of order amid the coronavirus chaos. Streaming music is cheap or even free (in the case of Pandora and Spotify) and outpaces any physical format when it comes to ease and convenience. Sure, vinyl may be making a resurgence among audiophiles, but if you're concerned about sound quality, then streaming still has a lot to offer. In some cases, subscription services can sound indistinguishable from, or even better than, a CD. We've checked out the leading on-demand music streaming apps and options services such as Spotify, Pandora Premium, Apple Music and Tidal as well as Amazon Music Unlimited and YouTube Music to see how each platform stacks up for your subscription buck. While most boast music catalogs of more than 50 million songs, each has its own unique pros and cons. We've also left out services that only play music in a radio format and don't offer a la carte listening. It's a close race between Spotify Premium and Apple Music but Spotify wins thanks to a fun, easy-to-use interface, an extensive catalog and the best device compatibility. Spotify also offers our favorite free tier. Without paying a dime you can still stream over Spotify Connect to numerous devices and you don't even need to provide a credit card. Apple Music is a close second and it's the only one of our top three with a digital locker to store your own library of songs (YouTube Music, below, is the other music locker option). If you own an Apple HomePod, you'll need this subscription service to summon music with your voice. Learn more: APPLE ACQUIRES NEXTVR, FORMER VIRTUAL REALITY STREAMING VIDEO SERVICE . “Apple Music has grown to become one of the most popular streaming services. It offers plenty of features and a wealth of discount options for families and students .” ~ Apple In third place is Tidal, which offers a wide selection of music beyond its most eye-catching urban names. Its higher-priced options are especially suited to people seeking the best audio quality. Currently it's a great deal too, offering four months of music for $4. So here's what we think of the the top six music-streaming services. It's worth noting that all of these services will work on the major platforms -- Android, iOS, PC and Mac. Actual device compatibility varies widely, particularly on smart speakers such as the Amazon Echo and Google Home. “Spotify is the pioneer in the music-streaming space, and it's arguably the best known. It offers a number of curated music discovery services, including its Discover Weekly playlist, and is constantly implementing new ones, such as Stations.“ Spotify is the pioneer in the music-streaming space, and it's arguably the best known. It offers a number of curated music discovery services, including its Discover Weekly playlist, and is constantly implementing new ones, such as Stations. The service's (now optional) Facebook integration makes sharing music on Spotify easier than competitors. Spotify allows you to send a track or album, collaborate on playlists with friends or peek at what your Facebook friends are listening to. Also newly announced is Group Session, which enables more than one user to add to playlists on the fly -- great for parties; anyone remember those? Spotify Connect simplifies connecting to wireless speakers and AV receivers, and it works on both the Premium and the free tier. Over time, Apple Music has grown to become one of the most popular streaming services. It offers plenty of features and a wealth of discount options for families and students. There's also ton of curated playlists, many hand-crafted by musicians and tastemakers, but it still lacks the robust sharing options built into Spotify. It combines your iTunes library with music you don't own, rounding out what you can play. A combination of human music experts and algorithms help find music you'll want to hear based on what you play. You can control what you hear or search for new music using Siri on iOS devices or Apple HomePod. Has a music locker via iTunes Match ($25, £22 or AU$35 a year). It's currently the only choice for Apple HomePod owners who want to request songs by voice. As you'd expect, the Android app and experience isn't as smooth as the iOS one. Learn more: WITH AMERICA AT HOME, FACEBOOK, GOOGLE MAKE MOVES TO WIN MORE OF GAMING MARKET .

Read More

Apple acquires NextVR, former virtual reality streaming video service

Apple | May 14, 2020

NextVR’s eponymous VR video service never fully took off with users, despite offering 360-degree video access to select concerts and sporting events, including NBA games, WWE wrestling matches, and NHL highlights. But Apple apparently saw value in the company, and following weeks of speculation confirmed today (via Bloomberg) that it has acquired NextVR for purposes unknown. Based in Newport Beach, California, NextVR was an hour south of Los Angeles, where many of Apple’s TV+ operations are located. While Apple isn’t confirming the specific reasons for the deal, it’s quite likely that the NextVR team will become involved with future TV+ initiatives, enabling Apple to expand the breadth and/or literal depth of its video offerings. Apple TV+ currently offers only 2D videos, and no sporting or other live programming, though the company has been working on a mixed reality headset with an AR focus.

Read More

Apple TV debuts Zero Sign-On support for Charter, without Spectrum app

VentureBeat | December 19, 2018

Originally promised back in June, a new Apple TV feature called Zero Sign-On has finally gone live with its first cable company partner Charter Spectrum just in time to meet Apple’s “this year” deadline. But part of the promised functionality is missing, and will most likely be delayed until 2019.During its annual Worldwide Developers Conference on June 4, Apple announced that tvOS 12 would include Zero Sign-On, a setting designed to dramatically simplify the app setup process for cable subscribers. Described as the next logical step after single sign-in, which unified multiple “TV channel” apps with the same login credentials, Zero Sign-On lets a cable subscriber simply hit a “continue” button to confirm that the Apple TV is using the provider’s network. Supported channel apps can then receive authorization without any additional effort on the user’s part.

Read More

Events