Apple TV 4K review

The new Apple TV can stream HD 4K TV. Apple’s new hardware puts the company on equal footing with Roku, Amazon, and Chrome, all of which already offer devices capable of 4K streaming. Apple TV 4K will be available on September 22nd for $179 with 32GB of internal storage or $199 with 64GB.

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Business

Branded Entertainment in B2B: Why is it Important?

Article | July 11, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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Technologies, Business

Metaverse: Transforming B2B Businesses with Technology

Article | August 3, 2022

In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look. From Virtual Storefronts to Digital Employees While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence. How is Metaverse Transforming B2B Businesses? Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses: Richer Customer Experience Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects. Effective Marketing and Advertising New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later. Higher ROI and Sales Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last. Improved Workforce Efficiency Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback. Last Word B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

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Technologies, Business

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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Technologies

Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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#paid is a technology company that builds tools for the creator economy. Businesses of every size from DTC brands to fortune 500 companies use our software to collaborate with creators and grow their businesses. Learn more about #paid’s creator media platform at www.hashtagpaid.com.

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Popular Music Streaming Services 2020: Spotify, Apple Music, Amazon, Tidal and YouTube

Apple | May 20, 2020

User-friendly apps that are updated frequently and have enough features without being overwhelming, Free version is impressively robust. Streaming music is cheap or even free in the case of Pandora and Spotify and outpaces any physical format when it comes to ease and convenience. Allows you to follow artists and to be alerted when they release new music or announce an upcoming show. It's easy to build your own playlists. When you're stuck at home, music can provide a sense of order amid the coronavirus chaos. Streaming music is cheap or even free (in the case of Pandora and Spotify) and outpaces any physical format when it comes to ease and convenience. Sure, vinyl may be making a resurgence among audiophiles, but if you're concerned about sound quality, then streaming still has a lot to offer. In some cases, subscription services can sound indistinguishable from, or even better than, a CD. We've checked out the leading on-demand music streaming apps and options services such as Spotify, Pandora Premium, Apple Music and Tidal as well as Amazon Music Unlimited and YouTube Music to see how each platform stacks up for your subscription buck. While most boast music catalogs of more than 50 million songs, each has its own unique pros and cons. We've also left out services that only play music in a radio format and don't offer a la carte listening. It's a close race between Spotify Premium and Apple Music but Spotify wins thanks to a fun, easy-to-use interface, an extensive catalog and the best device compatibility. Spotify also offers our favorite free tier. Without paying a dime you can still stream over Spotify Connect to numerous devices and you don't even need to provide a credit card. Apple Music is a close second and it's the only one of our top three with a digital locker to store your own library of songs (YouTube Music, below, is the other music locker option). If you own an Apple HomePod, you'll need this subscription service to summon music with your voice. Learn more: APPLE ACQUIRES NEXTVR, FORMER VIRTUAL REALITY STREAMING VIDEO SERVICE . “Apple Music has grown to become one of the most popular streaming services. It offers plenty of features and a wealth of discount options for families and students .” ~ Apple In third place is Tidal, which offers a wide selection of music beyond its most eye-catching urban names. Its higher-priced options are especially suited to people seeking the best audio quality. Currently it's a great deal too, offering four months of music for $4. So here's what we think of the the top six music-streaming services. It's worth noting that all of these services will work on the major platforms -- Android, iOS, PC and Mac. Actual device compatibility varies widely, particularly on smart speakers such as the Amazon Echo and Google Home. “Spotify is the pioneer in the music-streaming space, and it's arguably the best known. It offers a number of curated music discovery services, including its Discover Weekly playlist, and is constantly implementing new ones, such as Stations.“ Spotify is the pioneer in the music-streaming space, and it's arguably the best known. It offers a number of curated music discovery services, including its Discover Weekly playlist, and is constantly implementing new ones, such as Stations. The service's (now optional) Facebook integration makes sharing music on Spotify easier than competitors. Spotify allows you to send a track or album, collaborate on playlists with friends or peek at what your Facebook friends are listening to. Also newly announced is Group Session, which enables more than one user to add to playlists on the fly -- great for parties; anyone remember those? Spotify Connect simplifies connecting to wireless speakers and AV receivers, and it works on both the Premium and the free tier. Over time, Apple Music has grown to become one of the most popular streaming services. It offers plenty of features and a wealth of discount options for families and students. There's also ton of curated playlists, many hand-crafted by musicians and tastemakers, but it still lacks the robust sharing options built into Spotify. It combines your iTunes library with music you don't own, rounding out what you can play. A combination of human music experts and algorithms help find music you'll want to hear based on what you play. You can control what you hear or search for new music using Siri on iOS devices or Apple HomePod. Has a music locker via iTunes Match ($25, £22 or AU$35 a year). It's currently the only choice for Apple HomePod owners who want to request songs by voice. As you'd expect, the Android app and experience isn't as smooth as the iOS one. Learn more: WITH AMERICA AT HOME, FACEBOOK, GOOGLE MAKE MOVES TO WIN MORE OF GAMING MARKET .

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Apple acquires NextVR, former virtual reality streaming video service

Apple | May 14, 2020

NextVR’s eponymous VR video service never fully took off with users, despite offering 360-degree video access to select concerts and sporting events, including NBA games, WWE wrestling matches, and NHL highlights. But Apple apparently saw value in the company, and following weeks of speculation confirmed today (via Bloomberg) that it has acquired NextVR for purposes unknown. Based in Newport Beach, California, NextVR was an hour south of Los Angeles, where many of Apple’s TV+ operations are located. While Apple isn’t confirming the specific reasons for the deal, it’s quite likely that the NextVR team will become involved with future TV+ initiatives, enabling Apple to expand the breadth and/or literal depth of its video offerings. Apple TV+ currently offers only 2D videos, and no sporting or other live programming, though the company has been working on a mixed reality headset with an AR focus.

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Apple TV debuts Zero Sign-On support for Charter, without Spectrum app

VentureBeat | December 19, 2018

Originally promised back in June, a new Apple TV feature called Zero Sign-On has finally gone live with its first cable company partner Charter Spectrum just in time to meet Apple’s “this year” deadline. But part of the promised functionality is missing, and will most likely be delayed until 2019.During its annual Worldwide Developers Conference on June 4, Apple announced that tvOS 12 would include Zero Sign-On, a setting designed to dramatically simplify the app setup process for cable subscribers. Described as the next logical step after single sign-in, which unified multiple “TV channel” apps with the same login credentials, Zero Sign-On lets a cable subscriber simply hit a “continue” button to confirm that the Apple TV is using the provider’s network. Supported channel apps can then receive authorization without any additional effort on the user’s part.

Read More

Popular Music Streaming Services 2020: Spotify, Apple Music, Amazon, Tidal and YouTube

Apple | May 20, 2020

User-friendly apps that are updated frequently and have enough features without being overwhelming, Free version is impressively robust. Streaming music is cheap or even free in the case of Pandora and Spotify and outpaces any physical format when it comes to ease and convenience. Allows you to follow artists and to be alerted when they release new music or announce an upcoming show. It's easy to build your own playlists. When you're stuck at home, music can provide a sense of order amid the coronavirus chaos. Streaming music is cheap or even free (in the case of Pandora and Spotify) and outpaces any physical format when it comes to ease and convenience. Sure, vinyl may be making a resurgence among audiophiles, but if you're concerned about sound quality, then streaming still has a lot to offer. In some cases, subscription services can sound indistinguishable from, or even better than, a CD. We've checked out the leading on-demand music streaming apps and options services such as Spotify, Pandora Premium, Apple Music and Tidal as well as Amazon Music Unlimited and YouTube Music to see how each platform stacks up for your subscription buck. While most boast music catalogs of more than 50 million songs, each has its own unique pros and cons. We've also left out services that only play music in a radio format and don't offer a la carte listening. It's a close race between Spotify Premium and Apple Music but Spotify wins thanks to a fun, easy-to-use interface, an extensive catalog and the best device compatibility. Spotify also offers our favorite free tier. Without paying a dime you can still stream over Spotify Connect to numerous devices and you don't even need to provide a credit card. Apple Music is a close second and it's the only one of our top three with a digital locker to store your own library of songs (YouTube Music, below, is the other music locker option). If you own an Apple HomePod, you'll need this subscription service to summon music with your voice. Learn more: APPLE ACQUIRES NEXTVR, FORMER VIRTUAL REALITY STREAMING VIDEO SERVICE . “Apple Music has grown to become one of the most popular streaming services. It offers plenty of features and a wealth of discount options for families and students .” ~ Apple In third place is Tidal, which offers a wide selection of music beyond its most eye-catching urban names. Its higher-priced options are especially suited to people seeking the best audio quality. Currently it's a great deal too, offering four months of music for $4. So here's what we think of the the top six music-streaming services. It's worth noting that all of these services will work on the major platforms -- Android, iOS, PC and Mac. Actual device compatibility varies widely, particularly on smart speakers such as the Amazon Echo and Google Home. “Spotify is the pioneer in the music-streaming space, and it's arguably the best known. It offers a number of curated music discovery services, including its Discover Weekly playlist, and is constantly implementing new ones, such as Stations.“ Spotify is the pioneer in the music-streaming space, and it's arguably the best known. It offers a number of curated music discovery services, including its Discover Weekly playlist, and is constantly implementing new ones, such as Stations. The service's (now optional) Facebook integration makes sharing music on Spotify easier than competitors. Spotify allows you to send a track or album, collaborate on playlists with friends or peek at what your Facebook friends are listening to. Also newly announced is Group Session, which enables more than one user to add to playlists on the fly -- great for parties; anyone remember those? Spotify Connect simplifies connecting to wireless speakers and AV receivers, and it works on both the Premium and the free tier. Over time, Apple Music has grown to become one of the most popular streaming services. It offers plenty of features and a wealth of discount options for families and students. There's also ton of curated playlists, many hand-crafted by musicians and tastemakers, but it still lacks the robust sharing options built into Spotify. It combines your iTunes library with music you don't own, rounding out what you can play. A combination of human music experts and algorithms help find music you'll want to hear based on what you play. You can control what you hear or search for new music using Siri on iOS devices or Apple HomePod. Has a music locker via iTunes Match ($25, £22 or AU$35 a year). It's currently the only choice for Apple HomePod owners who want to request songs by voice. As you'd expect, the Android app and experience isn't as smooth as the iOS one. Learn more: WITH AMERICA AT HOME, FACEBOOK, GOOGLE MAKE MOVES TO WIN MORE OF GAMING MARKET .

Read More

Apple acquires NextVR, former virtual reality streaming video service

Apple | May 14, 2020

NextVR’s eponymous VR video service never fully took off with users, despite offering 360-degree video access to select concerts and sporting events, including NBA games, WWE wrestling matches, and NHL highlights. But Apple apparently saw value in the company, and following weeks of speculation confirmed today (via Bloomberg) that it has acquired NextVR for purposes unknown. Based in Newport Beach, California, NextVR was an hour south of Los Angeles, where many of Apple’s TV+ operations are located. While Apple isn’t confirming the specific reasons for the deal, it’s quite likely that the NextVR team will become involved with future TV+ initiatives, enabling Apple to expand the breadth and/or literal depth of its video offerings. Apple TV+ currently offers only 2D videos, and no sporting or other live programming, though the company has been working on a mixed reality headset with an AR focus.

Read More

Apple TV debuts Zero Sign-On support for Charter, without Spectrum app

VentureBeat | December 19, 2018

Originally promised back in June, a new Apple TV feature called Zero Sign-On has finally gone live with its first cable company partner Charter Spectrum just in time to meet Apple’s “this year” deadline. But part of the promised functionality is missing, and will most likely be delayed until 2019.During its annual Worldwide Developers Conference on June 4, Apple announced that tvOS 12 would include Zero Sign-On, a setting designed to dramatically simplify the app setup process for cable subscribers. Described as the next logical step after single sign-in, which unified multiple “TV channel” apps with the same login credentials, Zero Sign-On lets a cable subscriber simply hit a “continue” button to confirm that the Apple TV is using the provider’s network. Supported channel apps can then receive authorization without any additional effort on the user’s part.

Read More

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