Apple’s AR glasses could solve one of VR's biggest problems

October 9, 2019

Apple’s augmented reality glasses are set to debut as early as the second quarter of 2020, according to an analyst note Wednesday. Ming-Chi Kuo, a TF International Securities analyst with a strong track record on Apple’s next moves, claimed in a note seen by MacRumors that the glasses would be advertised as an accessory for the iPhone, acting mostly as a display while the smartphone handles the computing and other complex tasks. This is expected to ensure that the glasses will remain slim and light, avoiding the need to pack the set with high-end computer chips. The description chimes with CEO Tim Cook’s ultimate vision of an augmented reality world where people treat their headset as something that adds information to their view.

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Motivate Media Group

Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, cinema and books. Specialising in highly engaging content through market-leading magazines, websites, more than 300 book titles, along with video and content production, Motivate also provides a wide range of advertising platforms.

OTHER ARTICLES

New Doom VR Mod Releasing Soon For Oculus Quest

Article | May 4, 2020

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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How blockchain is transforming online gaming for players

Article | June 18, 2020

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Motivate Media Group

Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, cinema and books. Specialising in highly engaging content through market-leading magazines, websites, more than 300 book titles, along with video and content production, Motivate also provides a wide range of advertising platforms.

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