TECHNOLOGIES,VIRTUALIZATION
OTOY Inc | December 30, 2022
Octane X for M1 and M2 iPads (iPad Pro and M1 iPad Air) brings the world's first unbiased, spectrally correct GPU render engine to mobile rendering workflows that are on par with production desktop rendering.
Octane X is an iPad app with all the features of the Octane X macOS standalone desktop application. In addition, it has a brand-new interface that makes it easy to navigate and edit scenes while supporting the iPad's multi-touch design and Apple Pencil.
Users who need complete compatibility with the Octane X standalone desktop application on macOS can get an advanced UX by adding support for keyboards, trackpads, external monitors, Bluetooth mice, and a stage manager.
Octane X speeds up the creative workflows of today with features like ACES, OCIO, deep pixel EXR rendering, a robust node-based material, and shader system, a scene graph editor, and the industry's most advanced production-ready AI denoiser.
Using OTOY's ORBX format, scenes made in the Octane X app can be sent to more than 20 of the best 3D tool sets, such as Cinema4D, Maya, Houdini, Blender, Unity3D, and Unreal Engine. These scenes can be used in artist workflows ranging from visual effects and motion graphics to gaming and design.
Using Octane X for the iPad, artists can move mobile rendering jobs to the cloud for next-generation creative workflows. In addition, artists can now access nearly infinite decentralized GPUs on the Render Network.
OTOY believes Octane X for iPad Pro democratizes GPU graphics. Now artists can access Octane's full feature set from mobile devices, with a new UX designed for multi-touch on iPad and support for Apple Pencil. The company added that Octane X for the iPad can be a window into the future of ubiquitous immersive computing and a game changer for creative expression.
It should be noted that Octane X for iPad only works with iPad models running iPadOS 16 and later that have the M1 or M2 chipset (iPad Pro and M1 iPad Air).
AboutOTOY Inc
OTOY Inc. is a pioneer in cloud graphics technology, changing how media and entertainment companies create and deliver content worldwide. Leading visual effects studios, artists, animators, designers, architects, and engineers use OTOY's Academy Award®-winning technology, which gives them more creative freedom, new levels of realism, and new ways to make and sell cloud-based content. For more information, visit www.otoy.com.
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TECHNOLOGIES, SOLUTIONS
Tinuiti | January 25, 2023
On January 24, 2023, Tinuiti, the largest independent performance marketing firm, announced that it acquired Ampush, a leading growth marketing agency focused on social platforms that provide end-to-end performance creative and customer acquisition capabilities.
The third acquisition since 2021 strengthens Tinuiti's industry-award-winning paid social capabilities and gives customers access to unique end-to-end social, creative, and measurement capabilities that use data through industry-differentiated technology.
Ampush, founded in 2010, gained fame by helping digitally native firms create suitable customer bases. The Ampush tech stack and social capabilities have shown the capacity to leverage unique technologies and methods to match people with businesses.
New Mountain Capital facilitated this transaction for Tinuiti, while PALAZZO served as Ampush's exclusive financial advisor. The acquisition's new offerings for Tinuiti's clientele include performance-driven creative for social, conversion-roadmap customization, and strategy-unlocking analytics.
Zach Morrison, CEO at Tinuiti, remarked, "With Tinuiti's acquisition of Ampush, we're unlocking a new level of social capabilities for clients designed not only for today's landscape, but for long term success - an end-to-end offering with expertise that combines creative with differentiated landing page technology and data. Not only are they the right business fit, they are also the right cultural fit who shares similar values and core philosophies for creating employee happiness and establishing an environment that empowers its employees with a culture of ownership."
(Source – Cision PR Newswire)
Tinuiti and Ampush have a lot in common regarding corporate culture and their business philosophies. Both organizations value employee happiness as a key performance indicator and place a premium on fostering a culture of ownership in the workplace. Ampush's robust roster of industry experts and excellent executives is evidence of the company's shared values and dedication to keeping and attracting talent.
About Tinuiti
Tinuiti is the largest independent performance marketing agency across streaming TV and the triopoly of Google, Facebook, and Amazon. With over 1,000 people and $3 billion in digital media under management, Tinuiti has established itself as the industry leader in this space. It has a lot of experience in many areas, such as search and social media, Amazon and other online marketplaces, mobile applications, customer relationship management, email marketing, and more. The company knows that achieving success requires a combination of strategy and channel specialization. Each solution is implemented utilizing GAMMA, Tinuiti's performance planning framework, and is made possible by Mobius, the company's unique suite of marketing analytics and media activation technology.
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TECHNOLOGIES,VIRTUALIZATION
Holoride | January 05, 2023
Holoride, a pioneer in augmented reality in-car entertainment, has announced the launch of Holoride Retrofit. This compact device provides the company's unique platform for any vehicle. The company launched this smart-speaker-sized device to turn any car into a holoride-enabled vehicle. Holoride's redesign marks a new chapter in the company's history. Any vehicle can be a portal to a customizable virtual holoride experience, where each journey is a blueprint for the next adventure.
With the release of this device, which is about the size of a smart speaker, the Munich-based company is starting a new chapter as it works toward its primary goal of transforming every car into a holoride-ready vehicle.
Using the same technology as Audi's 2023 holoride-enabled vehicles, the retrofit system connects to VR headsets via Bluetooth. It provides motion and location data that the holoride software needs to bring its signature 'Elastic
Content'. This library adjusts in real time to vehicle movement, reducing motion sickness.
The latest version combines diverse experiences across a wide range of holoride content library, including titles like Cloudbreakers: Superconductor by Russo Brothers, Leaving Haven, an action game by Schell Games and educational apps like Einstein Brain Trainer and several editions of the Bookful series. The platform offers a web browser and powerful Android screen mirroring features enhanced by holoride's unique reactive technology.
Holoride's Elastic Content SDK powers the Motorverse and processes real-time data to shape in-headset experiences. By embracing Web3 capabilities, the company envisions the next-generation internet as a physical-digital hybrid.
Compact and lightweight, the retrofit mounts to a windscreen with the help of an included suction cup. Its lithium-ion battery lasts for 14 hours in a single charge, and the USB-C to USB-A adapter allows riders to keep devices connected while moving. Up to two headsets at once can be connected to the holoride retrofit, allowing two passengers to enjoy holoride.
The $799 refit pack is available at holoride.com/shop. This includes a holoride retrofit, an HTC VIVE Flow headset, a one-year holoride subscription, and a safety strap. The device is also available in a standalone format for $199.
About Holoride
Based in Munich, Germany, Holoride is a developer of in-car VR systems that mix virtual reality with real-time data from moving cars to create a new media paradigm. Physical indications like acceleration, steering, traffic info, routes, and time combine to minimize motion sickness for VR riders. The experiential potential of holoride's "Motorverse" is amplified by the RIDE token, which was designed to supercharge the social content ecosystem by providing a more personalized and user-authored experience.
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