AR and VR: Revolutionizing Marketing Through Immersive Technologies

June 10, 2019

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According to recent research, the AR and VR market is predicted to reach $215 billion by 2021, and as enterprise AR and VR solutions emerge, these advanced technologies are going to go beyond the gaming and entertainment industries.

Spotlight

Audio Inc

In 1994 co-founders Michael Sinclair and Stephen Tolve originated Audio Incorporated with a vision; customized audio solutions for the masses. Since then the company has evolved into a major force within the Audio/Visual industry, upholding the unsurpassed standards it was founded on. Audio Incorporated has gone on to outfit such prestigious venues as the U.S. Open, Lincoln Center and Carnegie Hall, as well as globally expanding to events in Shanghai and Bermuda. Audio Incorporated has revolutionized conference sound management and pioneered the development of an interface for conventional audio control surfaces and open-architecture DSP boxes. We offer engineers an unprecedented level of familiarity and control over sound-mixing. We remain one of the few companies worldwide to provide this unique solution.

OTHER ARTICLES

Best Oculus Rift Fitness Games 2020

Article | April 22, 2020

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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New Doom VR Mod Releasing Soon For Oculus Quest

Article | May 4, 2020

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Spotlight

Audio Inc

In 1994 co-founders Michael Sinclair and Stephen Tolve originated Audio Incorporated with a vision; customized audio solutions for the masses. Since then the company has evolved into a major force within the Audio/Visual industry, upholding the unsurpassed standards it was founded on. Audio Incorporated has gone on to outfit such prestigious venues as the U.S. Open, Lincoln Center and Carnegie Hall, as well as globally expanding to events in Shanghai and Bermuda. Audio Incorporated has revolutionized conference sound management and pioneered the development of an interface for conventional audio control surfaces and open-architecture DSP boxes. We offer engineers an unprecedented level of familiarity and control over sound-mixing. We remain one of the few companies worldwide to provide this unique solution.

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