AR AND VR - WHAT’S THE DIFFERENCE? HOW TO GET THE MOST OUT OF IMMERSIVE TECH ENTERTAINMENT

| January 16, 2019

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Since the explosion of Pokémon Go, Snapchat filters, the Oculus Rift and mixed reality environments, applications of augmented reality (AR) and virtual reality (VR) have risen in the public consciousness across the globe.In this article, we’ll explore exactly what the terms AR and VR mean, their applications to entertainment, and how brands, business and events agencies can get the most out of immersive technology-aided experiences.No longer reserved for the space age technologies used exclusively in science fiction movies, augmented reality and virtual reality are a very real part of today’s tech scene, especially when it comes to event and corporate entertainment.While our minds might turn immediately to gaming when we think of these exciting immersive technologies, many concepts are proving that there are endless ways in which we can use AR and VR to enhance the experience for events and entertainment - from behind the scenes sneak previews, to product demonstration, virtual attendance and blurring fantasy and reality.

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