AR AND VR - WHAT’S THE DIFFERENCE? HOW TO GET THE MOST OUT OF IMMERSIVE TECH ENTERTAINMENT

January 16, 2019

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Since the explosion of Pokémon Go, Snapchat filters, the Oculus Rift and mixed reality environments, applications of augmented reality (AR) and virtual reality (VR) have risen in the public consciousness across the globe.In this article, we’ll explore exactly what the terms AR and VR mean, their applications to entertainment, and how brands, business and events agencies can get the most out of immersive technology-aided experiences.No longer reserved for the space age technologies used exclusively in science fiction movies, augmented reality and virtual reality are a very real part of today’s tech scene, especially when it comes to event and corporate entertainment.While our minds might turn immediately to gaming when we think of these exciting immersive technologies, many concepts are proving that there are endless ways in which we can use AR and VR to enhance the experience for events and entertainment - from behind the scenes sneak previews, to product demonstration, virtual attendance and blurring fantasy and reality.

Spotlight

Telescope Inc.

Telescope works at the intersection between content and audiences – providing solutions for media businesses to create, publish, and monetize content to reach a modern consumer base quickly abandoning traditional methods of consumption. An industry leader in real-time participation and unique native social applications with a focus on video solutions, we ensure brands connect to fans in innovative ways by delivering relevant interactive content and deeply engaging social experiences.

OTHER ARTICLES

Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | April 17, 2020

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Should You Buy A PSVR In 2020?

Article | April 16, 2020

At 5+ million units sold, Sony’s PlayStation VR (PSVR) is thought to be the most successful VR headset on the market. The kit’s had a great run since launch in 2016, but should you buy a PSVR in 2020? Just under two years ago, we stated that you should “definitely” buy a PSVR in holiday promotions. The price, paired with a growing library of games, made it an easy recommendation. But this industry moves quickly and there are a lot of new factors that complicate the question of if PSVR remains a worthy purchase.

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Spotlight

Telescope Inc.

Telescope works at the intersection between content and audiences – providing solutions for media businesses to create, publish, and monetize content to reach a modern consumer base quickly abandoning traditional methods of consumption. An industry leader in real-time participation and unique native social applications with a focus on video solutions, we ensure brands connect to fans in innovative ways by delivering relevant interactive content and deeply engaging social experiences.

Events