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AR (Augmented Reality) brand marketing

May 29, 2019 | 75 views

How AR Is Reshaping Brand Marketing. Providing a better consumer experience using immersive technology. When it comes to any business, marketing is everything.

Spotlight

Together

Together is the UK’s leading purpose-driven broadcast and digital entertainment brand. We use inspiring content as a catalyst for social change, connecting millions of people to campaigns and causes through TV, video and technology. We operate a TV channel that’s on the major platforms, an on-demand service, the Do More activation engine and social media accounts which reach 25m UK homes.

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TECHNOLOGIES, VIRTUALIZATION

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | July 27, 2022

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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VIRTUALIZATION, MEDIA AND BROADCASTING

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | July 13, 2022

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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TECHNOLOGIES, BUSINESS

Game On: These Entertainment Stocks Hit New Levels

Article | July 20, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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TECHNOLOGIES, VIRTUALIZATION

Metaverse: Transforming B2B Businesses with Technology

Article | July 27, 2022

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

Read More
VIRTUALIZATION, MEDIA AND BROADCASTING

B2B Movie Placements: What to Expect?

Article | July 13, 2022

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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TECHNOLOGIES, BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

Read More

The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

Read More
MORE ARTICLES

Spotlight

Together

Together is the UK’s leading purpose-driven broadcast and digital entertainment brand. We use inspiring content as a catalyst for social change, connecting millions of people to campaigns and causes through TV, video and technology. We operate a TV channel that’s on the major platforms, an on-demand service, the Do More activation engine and social media accounts which reach 25m UK homes.

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TECHNOLOGIES, SOLUTIONS

Varnish Software Achieves 1.3 Tbps Per Server Throughput at 1.17 Gbps Per Watt

Varnish Software | February 23, 2023

On February 22, 2023, Varnish Software, a leader in video streaming, online caching, and content delivery software, revealed new performance benchmarks for content delivery that set new records. With the help of Intel and Supermicro, a single 1,120-watt Edge server could handle more than 1.3 Tbps of throughput, equivalent to 1.17 Gbps per watt. Varnish Enterprise 6.0 was deployed on a Supermicro 2U CloudDC server powered by 4th Generation Intel Xeon Scalable processors without the need for additional-cost SSL offload cards. Supermicro's 1U and 2U CloudDC servers are optimized for private and public clouds and come with single or dual processors, an all-inclusive server with the best cost-to-optimized-performance ratio. These servers are optimized for balancing CPU, memory, storage, expansion, and networking. In addition, each server offers PCI-Express Gen 5 x8 and x16 expansion slots for the latest PCI cards. "Achieving over 1 Tbps in a single Edge server is a major leap forward for the industry, and critical for delivering the next generation of video and digital experiences," said Frank Miller, CTO of Varnish Software. (Source –Cision PRWeb) Michael McNerney, Vice President, Marketing and Network Security at Supermicro, added, "We deliver first-to-market innovations and IT Solutions that are environmentally friendly and fit every organization's objectives and budget." (Source –Cision PRWeb) Notably, this benchmark's throughput and energy efficiency can be used with different servers, depending on what the customers want. Varnish anticipates collaborating with key partners - Intel and Supermicro on systems that support a broad range of video and content delivery workloads by leveraging cost-effective system footprints and energy efficiency. About Varnish Software Varnish Software is a pioneer in high-performance content delivery. Its powerful caching technology helps the world's biggest content providers deliver lightning-fast web and streaming experiences for huge audiences without downtime or loss of performance. With over 10 million deployments, the technology is relied on by millions of websites worldwide across every industry, including Hulu, Emirates, and Tesla. Powered by uniquely flexible caching technology, its solutions are the common denominator among the world's most popular brands.

Read More

TECHNOLOGIES, SOLUTIONS

Deezer Announces Long-term Partnership with Sonos

Deezer | February 20, 2023

Deezer, an independent music streaming platform, has recently announced its long-term partnership with Sonos, empowering the brand's radio streaming service, Sonos Radio, and subscription service, Sonos Radio, with a large music catalog designed according to the choices of Sonos' customers. In addition, it focuses on partnership-led expansion for business growth in the U.S. and global markets. Deezer will deliver key services like about 90 million music tracks catalog, business intelligence and data, reporting and royalty management, licensing, metadata and strategic collaboration for monetization and growth for Sonos Radio and Sonos Radio H.D. In addition, as a key innovation partner to Sonos, it is launching a high-definition streaming offering and a new application interface with Sonos Voice Control. It features an A.I.-based engine recommendation, Flow, on the Sonos interface, enabling listeners to play music based on their moods. Both companies would serve Germany, France, the U.K., and the U.S. with other countries worldwide. Additionally, it will support continuous innovation to enhance the Sonos music experience, discovering new ways to search for music and soundtrack that customers would love to listen to. CEO of Deezer, Jeronimo Folgueira, said, "This is the start of a very exciting journey for Deezer and Sonos. Through this partnership Deezer can reach new listeners in major markets around the world, including the U.S." He added, "Sonos has revolutionized the way we enjoy music and audio in our homes, with exceptional multi-room speakers, fantastic sound quality and thoughtfully curated Sonos Radio services. We can't wait to play a key role in expanding this great customer offering." (Source – Cision PR Newswire) CEO of Sonos, Patrick Spence, said, "Delivering a best in class branded content experience for our customers is an essential part of our long-term growth strategy and Deezer continues to be an excellent partner for supporting our ambitious goals to help the world listen better." He added, "As a pioneer in music streaming, Deezer has a proven track record in developing and growing a music service globally and I look forward to working together to improve the overall listening experience for our customers." (Source – Cision PR Newswire) About Deezer Headquartered in Paris, Deezer, a music platform, has been connecting technology, music, and innovation since 2007. It supports more than 80 hardware integrations and 45 partners worldwide with its partnership-based market expansion strategy. It strives for a competitive product, innovation, and expertise for the editorial and music industry. It offers services for content curation, artist relations, streaming technology, lossless HiFi audio, live streaming, recommendation technology, music for home space, mobile, music streaming, social music, and the internet. Providing about 90 million tracks in 180 countries, it defines standards in the music industry.

Read More

TECHNOLOGIES, MEDIA AND BROADCASTING

Ant Media Integrates Zixi for Live Streaming

Zixi | February 10, 2023

Zixi, a software development company, has recently partnered with Ant Media, and Ant Media Server (AMS) has integrated Zixi's software-defined video platform (SDVP) for real-time live streaming. Using the Zixi protocol, AMS can connect to the vast broadcast-quality live sources and enhance stream resilience with aware routing and patented dynamic family entertainment centers (FEC), network utilization, bandwidth shaping, DTLS and AES content-encryption security, error-free video transfer over IP networks, less uptime, multicast transport, bandwidth efficiency, and encoder backpressure. It can also manage large-scale configurations and networking. AMS is a streaming engine that uses Zixi-enabled live sources and provides streaming with WebRTC technology and sub-0.5-second latency. Auto-scale clustering assists publishers and viewers on a larger scale, supporting a wide range of viewers and streams. Its users can publish AMS streams to the SDVP, utilizing workflow, GPU-accelerated live transcoding, hitless failover, bonding over disparate networks, purpose-built live operations dashboards, live channels' centralized management, and enhanced visualization. In addition, it delivers Zixi-protected streams through the WebRTC full-stack network, SFU, MCU, and Data Channel for global reach. CEO/Co-founder of Ant Media, Ahmet Oguz Mermerkaya, said, "With integrated Zixi Protocol support, Ant Media Servers have access to the industry-leading performance, efficiency, security, and reliability that the SDVP enables." He added, "By leveraging the combined AMS and SDVP solution, our common customers have access to high-performance, scalable real-time video distribution." (Source – Cision PR Newswire) Senior Vice President of Alliances and Marketing at Zixi, John Wastcoat, said, "This exciting integration was initially requested from a video game and Esports live streaming platforms." He added, "And Ant Media Server's WebRTC cutting-edge innovation delivers the infrastructure necessary for next-generation, mission-critical applications such as live game shows, e-learning, and mobile streaming." (Source – Cision PR Newswire) About Zixi Zixi, a cloud-driven solutions provider, has an on-premises software-defined video platform, enabling reliable broadcast video delivery over any IP network, protocol, cloud provider, and edge device. Headquartered in Waltham, Massachusetts, it has been offering technological services to mobile service providers, video providers, enterprises, and broadcasters worldwide. It specializes in the fields of live streaming, virtual content supply chain, glass-to-glass solutions, video distribution on a large scale, media processing, IP-based distribution, contribution at scale, forward error correction, OTT delivery, seamless failover, multi-path delivery, remote production solutions, live sports distribution, VOD delivery, broadcast solutions, and cloud services.

Read More

TECHNOLOGIES, SOLUTIONS

Varnish Software Achieves 1.3 Tbps Per Server Throughput at 1.17 Gbps Per Watt

Varnish Software | February 23, 2023

On February 22, 2023, Varnish Software, a leader in video streaming, online caching, and content delivery software, revealed new performance benchmarks for content delivery that set new records. With the help of Intel and Supermicro, a single 1,120-watt Edge server could handle more than 1.3 Tbps of throughput, equivalent to 1.17 Gbps per watt. Varnish Enterprise 6.0 was deployed on a Supermicro 2U CloudDC server powered by 4th Generation Intel Xeon Scalable processors without the need for additional-cost SSL offload cards. Supermicro's 1U and 2U CloudDC servers are optimized for private and public clouds and come with single or dual processors, an all-inclusive server with the best cost-to-optimized-performance ratio. These servers are optimized for balancing CPU, memory, storage, expansion, and networking. In addition, each server offers PCI-Express Gen 5 x8 and x16 expansion slots for the latest PCI cards. "Achieving over 1 Tbps in a single Edge server is a major leap forward for the industry, and critical for delivering the next generation of video and digital experiences," said Frank Miller, CTO of Varnish Software. (Source –Cision PRWeb) Michael McNerney, Vice President, Marketing and Network Security at Supermicro, added, "We deliver first-to-market innovations and IT Solutions that are environmentally friendly and fit every organization's objectives and budget." (Source –Cision PRWeb) Notably, this benchmark's throughput and energy efficiency can be used with different servers, depending on what the customers want. Varnish anticipates collaborating with key partners - Intel and Supermicro on systems that support a broad range of video and content delivery workloads by leveraging cost-effective system footprints and energy efficiency. About Varnish Software Varnish Software is a pioneer in high-performance content delivery. Its powerful caching technology helps the world's biggest content providers deliver lightning-fast web and streaming experiences for huge audiences without downtime or loss of performance. With over 10 million deployments, the technology is relied on by millions of websites worldwide across every industry, including Hulu, Emirates, and Tesla. Powered by uniquely flexible caching technology, its solutions are the common denominator among the world's most popular brands.

Read More

TECHNOLOGIES, SOLUTIONS

Deezer Announces Long-term Partnership with Sonos

Deezer | February 20, 2023

Deezer, an independent music streaming platform, has recently announced its long-term partnership with Sonos, empowering the brand's radio streaming service, Sonos Radio, and subscription service, Sonos Radio, with a large music catalog designed according to the choices of Sonos' customers. In addition, it focuses on partnership-led expansion for business growth in the U.S. and global markets. Deezer will deliver key services like about 90 million music tracks catalog, business intelligence and data, reporting and royalty management, licensing, metadata and strategic collaboration for monetization and growth for Sonos Radio and Sonos Radio H.D. In addition, as a key innovation partner to Sonos, it is launching a high-definition streaming offering and a new application interface with Sonos Voice Control. It features an A.I.-based engine recommendation, Flow, on the Sonos interface, enabling listeners to play music based on their moods. Both companies would serve Germany, France, the U.K., and the U.S. with other countries worldwide. Additionally, it will support continuous innovation to enhance the Sonos music experience, discovering new ways to search for music and soundtrack that customers would love to listen to. CEO of Deezer, Jeronimo Folgueira, said, "This is the start of a very exciting journey for Deezer and Sonos. Through this partnership Deezer can reach new listeners in major markets around the world, including the U.S." He added, "Sonos has revolutionized the way we enjoy music and audio in our homes, with exceptional multi-room speakers, fantastic sound quality and thoughtfully curated Sonos Radio services. We can't wait to play a key role in expanding this great customer offering." (Source – Cision PR Newswire) CEO of Sonos, Patrick Spence, said, "Delivering a best in class branded content experience for our customers is an essential part of our long-term growth strategy and Deezer continues to be an excellent partner for supporting our ambitious goals to help the world listen better." He added, "As a pioneer in music streaming, Deezer has a proven track record in developing and growing a music service globally and I look forward to working together to improve the overall listening experience for our customers." (Source – Cision PR Newswire) About Deezer Headquartered in Paris, Deezer, a music platform, has been connecting technology, music, and innovation since 2007. It supports more than 80 hardware integrations and 45 partners worldwide with its partnership-based market expansion strategy. It strives for a competitive product, innovation, and expertise for the editorial and music industry. It offers services for content curation, artist relations, streaming technology, lossless HiFi audio, live streaming, recommendation technology, music for home space, mobile, music streaming, social music, and the internet. Providing about 90 million tracks in 180 countries, it defines standards in the music industry.

Read More

TECHNOLOGIES, MEDIA AND BROADCASTING

Ant Media Integrates Zixi for Live Streaming

Zixi | February 10, 2023

Zixi, a software development company, has recently partnered with Ant Media, and Ant Media Server (AMS) has integrated Zixi's software-defined video platform (SDVP) for real-time live streaming. Using the Zixi protocol, AMS can connect to the vast broadcast-quality live sources and enhance stream resilience with aware routing and patented dynamic family entertainment centers (FEC), network utilization, bandwidth shaping, DTLS and AES content-encryption security, error-free video transfer over IP networks, less uptime, multicast transport, bandwidth efficiency, and encoder backpressure. It can also manage large-scale configurations and networking. AMS is a streaming engine that uses Zixi-enabled live sources and provides streaming with WebRTC technology and sub-0.5-second latency. Auto-scale clustering assists publishers and viewers on a larger scale, supporting a wide range of viewers and streams. Its users can publish AMS streams to the SDVP, utilizing workflow, GPU-accelerated live transcoding, hitless failover, bonding over disparate networks, purpose-built live operations dashboards, live channels' centralized management, and enhanced visualization. In addition, it delivers Zixi-protected streams through the WebRTC full-stack network, SFU, MCU, and Data Channel for global reach. CEO/Co-founder of Ant Media, Ahmet Oguz Mermerkaya, said, "With integrated Zixi Protocol support, Ant Media Servers have access to the industry-leading performance, efficiency, security, and reliability that the SDVP enables." He added, "By leveraging the combined AMS and SDVP solution, our common customers have access to high-performance, scalable real-time video distribution." (Source – Cision PR Newswire) Senior Vice President of Alliances and Marketing at Zixi, John Wastcoat, said, "This exciting integration was initially requested from a video game and Esports live streaming platforms." He added, "And Ant Media Server's WebRTC cutting-edge innovation delivers the infrastructure necessary for next-generation, mission-critical applications such as live game shows, e-learning, and mobile streaming." (Source – Cision PR Newswire) About Zixi Zixi, a cloud-driven solutions provider, has an on-premises software-defined video platform, enabling reliable broadcast video delivery over any IP network, protocol, cloud provider, and edge device. Headquartered in Waltham, Massachusetts, it has been offering technological services to mobile service providers, video providers, enterprises, and broadcasters worldwide. It specializes in the fields of live streaming, virtual content supply chain, glass-to-glass solutions, video distribution on a large scale, media processing, IP-based distribution, contribution at scale, forward error correction, OTT delivery, seamless failover, multi-path delivery, remote production solutions, live sports distribution, VOD delivery, broadcast solutions, and cloud services.

Read More

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