AR/ VR marketing immersive

| May 28, 2019

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This decision tree is based on where immersive technology exists in its evolution today and is grounded in research we conducted as part of the Magid VR/AR Insights Consortium. (If you are reading this in 2022, stop here—the world has certainly changed.) This research was focused on entertainment, but the overarching insights can be applied more widely. Magid conducted six 2-hour focus groups with consumers familiar with immersive technology.

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GineersNow

GineersNow has an average reach of 20 million global audience per month, comprising of community members, social media followers and website visitors. With over 2 million engagements per month across its website, social media, newsletters, digital magazine and blogs, GineersNow is by far the largest community of engineers.

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