Are You Still Watching? How Netflix Uses AI to Find Your Next Binge-Worthy Show

June 1, 2018

Hollywood is no stranger to AI. Consider its role in movies such as Ex Machina and Blade Runner. Or in the popular HBO series Westworld.But while AI may play a leading role in the entertainment industry’s depictions of the future on screen, it’s already starring in entertainment behind the scenes, thanks to Netflix.Justin Basilico, research and engineering director at Netflix, stopped by NVIDIA’s AI Podcast to talk about how the streaming company applies deep learning to keep subscribers like us engaged.“What we saw in … some of our own experiences internally at Netflix was that the typical deep learning approaches apply to the traditional recommendation system problem,” Basilico said in a conversation with AI Podcast host Noah Kravitz. “It wasn’t until recently in the past few years that really there’s kind of a paradigm shift where people are really starting to see the attraction in using [recommendations for deep learning].”

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MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

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Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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Six Things Blockchain Can Do For Gaming

Article | April 14, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

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New Doom VR Mod Releasing Soon For Oculus Quest

Article | May 4, 2020

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MEDIA AND BROADCASTING

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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Business Rockstars is multi-media platform featuring interviews with entrepreneurs, CEO’s, & startups. With Award-Winning content creators and influencers, we are connecting & growing a community of entrepreneurs on Radio, TV, Podcast & Social Media.

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