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ATEM 4 M/E Broadcast Studio 4K Powers Immersive Live Streaming At Oculus Connect 5

November 16, 2018 | 113 views

Blackmagic Design today announced that its ATEM 4 M/E Broadcast Studio 4K live production switcher and ATEM 1 M/E Advanced Panel were used as part of the immersive live streaming workflow at the recent Oculus Connect 5, Oculus’ annual virtual reality developer conference.Headed by Supersphere, an L.A. based immersive content and technology company, the 4K and 12G-SDI virtual reality (VR) workflow also relied on a number of additional Blackmagic Design products, including six Teranex AV standards converters, a Smart Videohub 12G 40x40 router, six HyperDeck Studio 12G broadcast recorders, five DeckLink 4K Pro capture and playback cards and several Teranex Mini Quad SDI to 12G-SDI converters.“We have been working with Facebook and Oculus for a while as an immersive streaming provider,” said Jason Diamond, partner and technical creative director, Supersphere. “For Oculus Connect 5, there were some unusual requests. We needed to not only stream the all important keynotes for several hours each day, but we also had to stream more than 10 hours of esports tournament finals into Oculus Venues. We have expertise in immersive esports streaming, and used several tools, including the Blackmagic Design suite, to build custom environments in headset to give a richer esports experience for fans all over the world.”

Spotlight

HUEMOVIES

HUEMOVIES is Streaming Video On Demand Service (SVOD) streaming Movies, Documentaries, Shorts and Anime connecting great independent filmmakers with a broader audience. We look for overlooked or under-appreciated creators who are looking for another outlet to share their stories.Our partnership approach will resonate with our content partners and customers. We strive to provide our customers with a beautifully designed, reasonably priced viewing experience across all of their electronic platforms. Giving customers access to storytellers who have a different voice. We are not executives from another Hollywood studio or a large SVOD distributor. We have a simple idea and vision, we believe films should reflect the distinctive voices of diverse storytellers in the world community. We are committed to providing an outlet for their voices and a platform to reach a broader audience.

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Discord: A Novel Medium for B2B Marketing

Article | June 21, 2021

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
MORE ARTICLES

Spotlight

HUEMOVIES

HUEMOVIES is Streaming Video On Demand Service (SVOD) streaming Movies, Documentaries, Shorts and Anime connecting great independent filmmakers with a broader audience. We look for overlooked or under-appreciated creators who are looking for another outlet to share their stories.Our partnership approach will resonate with our content partners and customers. We strive to provide our customers with a beautifully designed, reasonably priced viewing experience across all of their electronic platforms. Giving customers access to storytellers who have a different voice. We are not executives from another Hollywood studio or a large SVOD distributor. We have a simple idea and vision, we believe films should reflect the distinctive voices of diverse storytellers in the world community. We are committed to providing an outlet for their voices and a platform to reach a broader audience.

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b2bnewz | April 23, 2019

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Read More

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newswire | April 23, 2019

Internationally recognized hospitality leader Liberty Entertainment Group brings a unique vision to King Street West with the opening of their newest nightclub, Arcane. Located in the heart of Toronto's Entertainment District, Arcane fuses sophisticated Baroque undertones with modern design and state-of-the-art sound, lighting and visual effects.With a 4K display spanning 30 feet across the interior as a backdrop for exotic performers, this venue is shrouded in mystery, laced with drama, and immediately captivating. Juxtaposed yet balanced in both design and atmosphere, Arcane can only be understood by few.Designed by visionary Creative Director, Nadia Di Donato, the 8,000 square foot space contains an elegance that has permeated throughout Liberty Group's illustrious portfolio. A bohemian-inspired lounge provides an unimposing chill upon entry, while the nightclub area accommodates a more upbeat vibe. Arcane features a secluded 2,000 square foot patio that will serve as an oasis in the heart of the city.Arcane will offer an extensive selection of top-shelf spirits and signature cocktails by Liberty Group's award-winning Corporate Mixologist, Oliver Stern. VIP bottle service areas also present a world-class experience for bigger parties and groups.

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