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ATEM 4 M/E Broadcast Studio 4K Powers Immersive Live Streaming At Oculus Connect 5

Blackmagic Design today announced that its ATEM 4 M/E Broadcast Studio 4K live production switcher and ATEM 1 M/E Advanced Panel were used as part of the immersive live streaming workflow at the recent Oculus Connect 5, Oculus’ annual virtual reality developer conference.Headed by Supersphere, an L.A. based immersive content and technology company, the 4K and 12G-SDI virtual reality (VR) workflow also relied on a number of additional Blackmagic Design products, including six Teranex AV standards converters, a Smart Videohub 12G 40x40 router, six HyperDeck Studio 12G broadcast recorders, five DeckLink 4K Pro capture and playback cards and several Teranex Mini Quad SDI to 12G-SDI converters.“We have been working with Facebook and Oculus for a while as an immersive streaming provider,” said Jason Diamond, partner and technical creative director, Supersphere. “For Oculus Connect 5, there were some unusual requests. We needed to not only stream the all important keynotes for several hours each day, but we also had to stream more than 10 hours of esports tournament finals into Oculus Venues. We have expertise in immersive esports streaming, and used several tools, including the Blackmagic Design suite, to build custom environments in headset to give a richer esports experience for fans all over the world.”

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Article | August 3, 2022

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The potential of augmented reality technology goes beyond games and photo filters. It can benefit B2B businesses, especially their sales departments, in more ways than one. B2B sales is about converting potential clients into customers by using all the features and benefits of your product or service. Highlighting the profit the clients will make using your product or service is your priority. But how does augmented reality (AR) play into all of this? Here are three interesting use cases of AR in B2B sales for you to look at: AR in Exhibitions: Stand Out From the Crowd At exhibitions, if you do not stand out among your competitors, you might not attract any visitors to your stand. AR can bring your stand the footfall you expect. At 2017’s North American International Auto Show, Ford used AR to attract visitors. A visitor could sit inside the car and simultaneously see what was happening under the car’s hood on a big display screen. The experience impressed visitors and earned Ford brand visibility. AR in Data Visualization: Present Interactive Insights AR helps in presenting the value of your product or service in an interactive 3D visualization. A great example of this would be IBM’s Immersive Insights, a visualization tool that presents data in 3D space. Spectators can explore and understand data insights without feeling burdened with just numbers. This technology has potential in the B2B sales space as it can simplify complex data visualization and attract your prospects with visual appeal. AR in Product Presentations: Realistic and Immersive Experience There are always aspects of your product or service that you need to highlight in front of your prospective clients in unique ways so they can see the value of your offering. AR allows you to present your product in a realistic way. IKEA used AR to help clients try their furniture in their offices and apartments by superimposing it on their surroundings with the IKEA Place app. Realtor.com and industrial machines like CAT also help customers see what the offerings look like so that they can make informed decisions even without physically interacting with the product or service. Wrapping It Up Using AR in B2B sales is still an evolving concept, but can become a substantial tool in the toolkit of B2B sales teams that want to try new things to boost their numbers.

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Spotlight

Time Warner Inc.

Time Warner Inc., a global leader in media and entertainment with businesses in television networks, film and TV entertainment, uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide through multiple distribution outlets.

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