Augmented Reality & Virtual Reality Trends in 2018

July 8, 2018

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Augmented reality (AR) and virtual reality (VR) are becoming mainstream and have become a worthwhile topic in many industries. VR and AR development can be applied towards gaming, entertainment, marketing, education, fashion, art, and so much more. These are exciting new technologies that are being improved every day.In 2014, there were less than one million VR users, but that number has incredibly grown to more than 150 million users this year. That number is expected to grow even higher over the coming years. According to a Zion Market Research report, the virtual reality market was valued at approximately $2 billion in 2016, and the market is expected to reach $26.8 billion by 2022. Software revenue from augmented and virtual reality has seen great success and will continue to see growth in the near future.

Spotlight

ION Media Networks

ION Media Networks is a leading U.S. provider of television, utilizing its nationwide assets to deliver content to 260 million Americans in 98 million homes. ION delivers television entertainment and choice through innovation, offering quality content, new formats and innovative packages that are affordable and accessible to all consumers. For details on career opportunities, click the website below.

OTHER ARTICLES

First Look At Sony PlayStation 5 UI

Article | June 8, 2020

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MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

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BUSINESS

The rise of the introverted salesperson

Article | May 25, 2021

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Spotlight

ION Media Networks

ION Media Networks is a leading U.S. provider of television, utilizing its nationwide assets to deliver content to 260 million Americans in 98 million homes. ION delivers television entertainment and choice through innovation, offering quality content, new formats and innovative packages that are affordable and accessible to all consumers. For details on career opportunities, click the website below.

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