Augmented reality (AR) vs. virtual reality (VR): What’s the difference?

October 10, 2019

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Augmented reality (AR) and virtual reality (VR) are often talked about in the same breath ­– and that can make sense for, say, measuring the market for these related capabilities. “AR & VR do share a lot of commonalities,” says Tom Emrich, AR/VR expert and managing director of Augmented World Expo. “And in a future of head-worn devices, these technologies will feel more like two sides of the same coin; the same device will allow us to experience augmented reality or virtual reality, depending on how much of the real world is necessary.”

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EuropaCorp is at the forefront of European film studios. Established in 1999, EuropaCorp brings together the production, theater distribution, video / VOD, TV rights sales for France and now cinema operations since the creation in October 2013, EuropaCorp CINEMAS created on the occasion of the opening of its first multiplex in Aéroville. EuropaCorp also sells international rights, partnerships and licenses, and produces and publishes soundtracks.

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