Augmented Reality (AR) x Interconnection = Hot Tech!

April 29, 2019

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A couple of years ago, people went crazy over Pokémon Go, an AR mobile game which sent gamers from all walks of life and of different ages, on to the streets with their smart phones in hand to capture Pokémon as they appeared. Using the phone’s camera with mobile location services, a Pokémon overlay video would appear on the phone display as if seen in a real-world environment. This proved to be a winning mix for gamers in search of a truly interactive experience.

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Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired.

OTHER ARTICLES

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MEDIA AND BROADCASTING

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Spotlight

Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired.

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