Augmented Reality for Marketing & Branding

How to use Augmented Reality for your marketing campaign and brand awareness growth? View how your clients and customers can get a novel way of learning about your products and services. AR brings better visual recognition and emotional attachment than conventional advertising.

Spotlight

Cinetic Media

Cinetic Media is a New York-based film and media company that, since its founding in 2001, has provided an exclusive group of entertainment clients with advisory services in every aspect of development and operations related to motion pictures. The firm specializes in film finance, sales, distribution, talent management, and corporate consulting, occupying a unique position in the film industry as representatives of marquee talent at the intersection of financing and distribution.

OTHER ARTICLES
Media and Broadcasting, Business

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

Article | August 4, 2022

As we all start to come out of the pandemic and its effects, we see distributed workflows being the normal standard of operations more and more. Distributed workflows go hand in hand with cloud production where we are not dependent on a physical rack room of gear. Due to the chip shortages, we are definitely seeing in the audio industry an acceleration in software designed solutions. More and more solutions are going to depend on common computing infrastructure in order to handle the ever increasing demand of products that just simply cannot be manufactured. This change is only going to strengthen the move to the cloud and the distributed workflow in audio and video production. Working with cloud-based production brings so much more flexibility to the table. Flexibility in design, flexibility in costs, and flexibility in staffing. With the distributed workflow model, we simplify so many of our logistics for an event. We will see more opportunities where we can use our best talent for the position multiple times a week instead of wasting a day or two traveling to a site. The bigger part of all of this change is the higher quality of life our employees can enjoy. We made this change to a distributed workflow almost 5 years ago and it has resulted in happier employees along with more productivity. The pandemic accelerated the process to the masses. Cloud workflows along with distributed workers where possible are here to stay.

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Business

How blockchain is transforming online gaming for players

Article | July 11, 2022

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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Technologies, Business

What are the most popular types of YouTube videos in 2021?

Article | July 20, 2022

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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First Look At Sony PlayStation 5 UI

Article | June 8, 2020

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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Spotlight

Cinetic Media

Cinetic Media is a New York-based film and media company that, since its founding in 2001, has provided an exclusive group of entertainment clients with advisory services in every aspect of development and operations related to motion pictures. The firm specializes in film finance, sales, distribution, talent management, and corporate consulting, occupying a unique position in the film industry as representatives of marquee talent at the intersection of financing and distribution.

Related News

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

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Hipster Bait Launches to Bring Game Dynamics and Augmented Reality to Music Discovery

Hipster Bait Ltd. | June 26, 2020

Today, Hipster Bait a music discovery platform for people ready to rock, launched with a first of its kind mobile app for music discovery. Available on iOS and Android, the Hipster Bait mobile app sends players out into the real world to hunt down and capture unreleased, exclusive music using augmented reality and location-based technology. "Great music tracks are getting laid down every day but it's harder than ever to get that music out to people and make a living while doing it," explains Michael Tension, Co-Founder of Hipster Bait. "As artists, we can't rely solely on the algorithms of over-crowded streaming services. We need to find new ways for fans to experience music." Each week, Hipster Bait releases exclusive unreleased songs from emerging artists hidden across a network of physical locations. After a player finds the song and the artist is revealed, they can easily revisit the song in their cassette box and springboard to artist platforms.

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Mobile AR Combat Game Reality Clash Begins Phased Global Rollout

vrfocus | January 17, 2019

Niantic’s Pokemon GO might be seen as the poster child for augmented reality (AR) videogames on mobile, but there are plenty of other looking to usurp the title from its podium. Today, Reality Gaming Group has announced the long-awaited arrival of its more ambitious combat experience, Reality Clash, for iOS and Android devices.Using Apple and Google’s latest ARKit and ARCore technologies, Reality Clash is set in an underground world of cryptocurrencies and hackers, where players can navigate a 3D map to defend key parts of their own real-world town, city or village competing in real-time battles, mine for resources, and build or customise unique guns.Fights can be team-based, made up of 200 people, or if no players are nearby then a user is able to engage in combat with bot players which are scattered across the map for continuous gameplay opportunities.“After months of development, our pioneering new game is literally a Reality,” said Reality Gaming Group’s Co-Founder Tony Pearce. “We’ve had thousands of Beta testers providing us with feedback and we’re delighted that we have a game in Reality Clash that is as fun and engaging as it is technically advanced.

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Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

Read More

Hipster Bait Launches to Bring Game Dynamics and Augmented Reality to Music Discovery

Hipster Bait Ltd. | June 26, 2020

Today, Hipster Bait a music discovery platform for people ready to rock, launched with a first of its kind mobile app for music discovery. Available on iOS and Android, the Hipster Bait mobile app sends players out into the real world to hunt down and capture unreleased, exclusive music using augmented reality and location-based technology. "Great music tracks are getting laid down every day but it's harder than ever to get that music out to people and make a living while doing it," explains Michael Tension, Co-Founder of Hipster Bait. "As artists, we can't rely solely on the algorithms of over-crowded streaming services. We need to find new ways for fans to experience music." Each week, Hipster Bait releases exclusive unreleased songs from emerging artists hidden across a network of physical locations. After a player finds the song and the artist is revealed, they can easily revisit the song in their cassette box and springboard to artist platforms.

Read More

Mobile AR Combat Game Reality Clash Begins Phased Global Rollout

vrfocus | January 17, 2019

Niantic’s Pokemon GO might be seen as the poster child for augmented reality (AR) videogames on mobile, but there are plenty of other looking to usurp the title from its podium. Today, Reality Gaming Group has announced the long-awaited arrival of its more ambitious combat experience, Reality Clash, for iOS and Android devices.Using Apple and Google’s latest ARKit and ARCore technologies, Reality Clash is set in an underground world of cryptocurrencies and hackers, where players can navigate a 3D map to defend key parts of their own real-world town, city or village competing in real-time battles, mine for resources, and build or customise unique guns.Fights can be team-based, made up of 200 people, or if no players are nearby then a user is able to engage in combat with bot players which are scattered across the map for continuous gameplay opportunities.“After months of development, our pioneering new game is literally a Reality,” said Reality Gaming Group’s Co-Founder Tony Pearce. “We’ve had thousands of Beta testers providing us with feedback and we’re delighted that we have a game in Reality Clash that is as fun and engaging as it is technically advanced.

Read More

Events