Augmented Reality: Future Trend Or Passing Gimmick?

| May 13, 2019

article image
Augmented reality is quickly becoming one of the hottest trends in marketing. A 2018 Deloitte report found that almost 90% of companies with annual revenues of over $100 million are now leveraging AR or VR technology for marketing. While in smaller firms only 10 percent of marketers use augmented reality but importantly, 72% are planning to in the coming year. This trend is evident across numerous sectors, however, the potential for Augmented Reality to have a positive impact in the marketing sphere is huge and there are already a number of successful use cases.

Spotlight

AMC Networks International UK

AMC Networks International (AMCNI), the global division of AMC Networks, delivers entertaining and acclaimed programming that reaches subscribers in more than 140 countries and territories, including Africa, Asia, Europe, Latin America, and the Middle East. AMCNI consists of global brands, Sundance Channel and AMC, as well as popular, locally recognized channels in various programming genres.

OTHER ARTICLES

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

Read More

This time Amazon really does have Bond in its sights

Article | May 20, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

Read More

3 Major Companies Behind the World's Most Valuable Media Franchises

Article | February 26, 2020

The top-grossing movie (Avengers: Endgame) and the top-grossing video game (World of Warcraft) of all time are both part of franchises -- long-running media properties with multiple iterations and derivative works spawned from a core creative concept, like superheroes saving the world, or an orc invasion. Their massive successes were built over years of careful audience cultivation. But Marvel's cinematic universe, and the world of Warcraft, are more outliers than inevitabilities. Sequels are rarely sure things, and many franchise attempts have failed, sometimes even taking entire companies down with them.

Read More

Patents Demonstrating PS5 Can Give Gamers Tips During Play

Article | March 31, 2020

We knew that Sony plans to develop interactive widgets for use in games to improve the PlayStation 5 experience. In order to play games on current consoles, you have to choose to play multiple games before installing a game and entering the match. It is said that this will change in new generation consoles and you can choose what you want to do directly from the user interface in the system without having to deal with in-game menus.

Read More

Spotlight

AMC Networks International UK

AMC Networks International (AMCNI), the global division of AMC Networks, delivers entertaining and acclaimed programming that reaches subscribers in more than 140 countries and territories, including Africa, Asia, Europe, Latin America, and the Middle East. AMCNI consists of global brands, Sundance Channel and AMC, as well as popular, locally recognized channels in various programming genres.

Events