Augmented Reality: Future Trend Or Passing Gimmick?

May 13, 2019

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Augmented reality is quickly becoming one of the hottest trends in marketing. A 2018 Deloitte report found that almost 90% of companies with annual revenues of over $100 million are now leveraging AR or VR technology for marketing. While in smaller firms only 10 percent of marketers use augmented reality but importantly, 72% are planning to in the coming year. This trend is evident across numerous sectors, however, the potential for Augmented Reality to have a positive impact in the marketing sphere is huge and there are already a number of successful use cases.

Spotlight

FIGHT GLOBE

FIGHT GLOBE is the number one independent distributor of MMA and kickboxing content worldwide.It owns, manages and distributes television media rights and has established an exemplary track record in distributing TV and media rights for sports federations, promoters and rights holders. FIGHT GLOBE represents some of the most popular and influential combat sports events from all over the globe.Annually FIGHT GLOBE distributes over 300 live combat sports programming, ancillary fight sports content and hundreds of hours of archived content to broadcasters, in more than 150 countries across the world reaching 1 billion-plus households and truly is the leading sports entertainment agency to connect combat sports and businesses.

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FIGHT GLOBE

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