Augmented Reality In Advertising Can Increase Your Profit! Wanna Know How?

| February 11, 2019

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Augmented Reality has already become the hottest trend in the world of technology.Brands looking for innovative ways to emotionally connect with audience realised the need to incorporate Augmented Reality into their marketing, advertising and branding solutions.We all know retail is in the midst of a serious tech renaissance. From personalised experiences to new quality ad formats, there are some revolutionary new technologies available to connect brands more meaningfully with shoppers.

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HBO

America's most successful premium television company, Home Box Office delivers two 24-hour pay television services—HBO® and Cinemax®. HBO and Cinemax offer the most popular subscription video on demand (SVOD) products—HBO On Demand® and Cinemax On Demand—as well as HBO GO, HD feeds and multiplex channels. Internationally, HBO’s branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.

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How are people consuming entertainment in 2020?

Article | February 17, 2020

It is very well-known to everyone how important entertainment is in your day to day life. If there is no entertainment, there is no way to relax your mind, which affects you in many ways. With the change in time and technologies, the meaning of entertainment for different age groups have also changed. You cannot ignore the fact that the thing which used to be entertaining for people a few years back is no longer considered entertaining. Today, the meaning of entertainment has become something else. Similarly, there are many ways how different people are consuming entertainment in the current time.

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Streaming continues to boost US music industry growth

Article | March 1, 2020

The US music industry posted its fourth straight year of double-digit growth in 2019 to generate $11.1-billion in revenue, an industry tracker said, citing the continued domination of streaming. The year's total revenue jumped 13 percent, the Recording Industry Association of America said in its annual report, with streaming accounting for $8.8-billion, nearly 80 percent of the sum. The RIAA said paid subscriptions to streaming services like Spotify and Tidal contributed the largest share and marked the largest source of revenue growth -- up 25 percent versus 2018.

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Sony clarifies that PS5 will support ‘overwhelming majority’ of PS4 games

Article | March 22, 2020

Sony has issued an update to clarify its stance on backwards compatibility for the PlayStation 5, saying the upcoming console will support an “overwhelming majority” of the 4,000-plus existing PS4 titles. Prior to the update, Sony’s Mark Cerny, the system architect for the PS5 who detailed its full hardware specifications in a live-streamed presentation on Wednesday, said the console would support “almost all” of the top 100 PS4 titles. “A quick update on backward compatibility — With all of the amazing games in PS4’s catalog, we’ve devoted significant efforts to enable our fans to play their favorites on PS5,” Sony writes in the update text, which it posted at the top of its tech specs announcement post from two days ago.

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What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Spotlight

HBO

America's most successful premium television company, Home Box Office delivers two 24-hour pay television services—HBO® and Cinemax®. HBO and Cinemax offer the most popular subscription video on demand (SVOD) products—HBO On Demand® and Cinemax On Demand—as well as HBO GO, HD feeds and multiplex channels. Internationally, HBO’s branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.

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