Augmented Reality In Advertising Can Increase Your Profit! Wanna Know How?

February 11, 2019

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Augmented Reality has already become the hottest trend in the world of technology.Brands looking for innovative ways to emotionally connect with audience realised the need to incorporate Augmented Reality into their marketing, advertising and branding solutions.We all know retail is in the midst of a serious tech renaissance. From personalised experiences to new quality ad formats, there are some revolutionary new technologies available to connect brands more meaningfully with shoppers.

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EVENT Cinemas Ltd

EVENT Cinemas is New Zealand’s largest and leading cinema chain, with complexes in Auckland, Wellington, Hamilton, New Plymouth and Whangarei.We opened the doors to our first cinema complex in 1991 in Manukau, we now have 101 screens across 13 cinema complexes across the North Island. We love cinema. That’s why we’re in the business. And with every passing year and each new cinema complex, we raise the bar and make your big screen experience better than ever. Our enthusiastic customer service, top-quality cinema complexes and the very best selection of movies all help to make EVENT Cinemas a fantastic place to watch movies.

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Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Stride Is Mirror’s Edge VR In Everything But Name

Article | April 27, 2020

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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Best Oculus Rift Fitness Games 2020

Article | April 22, 2020

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Spotlight

EVENT Cinemas Ltd

EVENT Cinemas is New Zealand’s largest and leading cinema chain, with complexes in Auckland, Wellington, Hamilton, New Plymouth and Whangarei.We opened the doors to our first cinema complex in 1991 in Manukau, we now have 101 screens across 13 cinema complexes across the North Island. We love cinema. That’s why we’re in the business. And with every passing year and each new cinema complex, we raise the bar and make your big screen experience better than ever. Our enthusiastic customer service, top-quality cinema complexes and the very best selection of movies all help to make EVENT Cinemas a fantastic place to watch movies.

Events