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Baseball In Sugar Land Now Outfitted for Future of Sports Entertainment

December 14, 2018 | 53 views

The reigning champs of the Atlantic League of Professional Baseball — champions two of the last three seasons! — compete for fans in the sports media mega-market of Houston, home to the football Texans and the recent World Series champion Astros, as well as the NBA’s Rockets and teams in professional soccer, even rugby.The Skeeters lured famed pitcher Roger Clemens out of retirement, and basketball all-star Tracy McGrady to pitch! While most minor league clubs post up in much smaller markets (and adopt equally colorful mascots) — the Toledo Mud Hens, Chattanooga Lookouts, Albuquerque Isotopes — the Skeeters success inside the nation’s fifth-biggest metropolis means attracting baseball fans and non-fans in season and out.“On par with [baseball], we’ve got a playground and a splash pad. We've got a swimming pool in our left field corner. It's about affordable family entertainment, and, ‘Oh, by the way, there's a baseball game going on,’” says Scott Podsim, vice president of sales for the Skeeters.

Spotlight

Crisp Video Group

Crisp Video Group has been named to the Top 100 Fastest Growing Private Companies in Atlanta three years in a row [2016, 2017, 2018] by the Atlanta Business Chronicle and we're in the Top 20% of the Inc. 5000 list of Fastest Growing Private Companies in the U.S.Crisp Video Group creates story-driven videos and video marketing campaigns that drive engagement and deliver an average 300% return on investment to clients.

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VIRTUALIZATION,MEDIA AND BROADCASTING

Discord: A Novel Medium for B2B Marketing

Article | July 13, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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TECHNOLOGIES,VIRTUALIZATION

B2B Movie Placements: What to Expect?

Article | July 27, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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TECHNOLOGIES,VIRTUALIZATION

Branded Entertainment in B2B: Why is it Important?

Article | August 2, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
VIRTUALIZATION,MEDIA AND BROADCASTING

B2B Movie Placements: What to Expect?

Article | July 13, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
TECHNOLOGIES,VIRTUALIZATION

Metaverse: Transforming B2B Businesses with Technology

Article | July 27, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
TECHNOLOGIES,VIRTUALIZATION

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
MORE ARTICLES

Spotlight

Crisp Video Group

Crisp Video Group has been named to the Top 100 Fastest Growing Private Companies in Atlanta three years in a row [2016, 2017, 2018] by the Atlanta Business Chronicle and we're in the Top 20% of the Inc. 5000 list of Fastest Growing Private Companies in the U.S.Crisp Video Group creates story-driven videos and video marketing campaigns that drive engagement and deliver an average 300% return on investment to clients.

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TECHNOLOGIES

Foresight Sports Named Callaway Golf's Official Partner for Launch Monitor Technology

Foresight Sports | July 12, 2022

Foresight Sports, the leading developer of professional-grade launch monitors and a Vista Outdoor Inc. (NYSE: VSTO) brand, has become the official launch monitor partner of Callaway Golf and Topgolf Entertainment Group. Strengthening an already long-established relationship between the two companies, the newly announced official partnership will further extend the use of Foresight Sports' launch monitor technology throughout Callaway Golf's Tour and sales channels, as well as accelerate the pace of availability throughout Topgolf Entertainment Group, which includes Topgolf owned and operated golf entertainment venues and Toptracer's global portfolio of partner's range and golf course properties. "Golf is being played by more people, in more places and with more technology than ever, This partnership between Foresight Sports and Callaway and Topgolf brings together industry leaders that jointly will enable more people to experience and enjoy the competitive and entertainment value golf provides. We are thrilled that Foresight Sports, in conjunction with Callaway and Topgolf, is now poised to provide data-driven golf tools to a wider audience, further establishing itself as golf's preeminent launch monitor technology provider. This partnership will not only help the sport capture new participants and continue unprecedented momentum for on- and off-course play, but also leverage partnerships that simplify the consumer ecosystem for golfing technology." -Vishak Sankaran, President, Outdoor Accessories and Golf, Vista Outdoor. According to Foresight Sports' Director of Sales, Rick Cuellar, the new partnership offers immediate benefits for Callaway's global community of players. Anyone following the current trends in the industry understands that golf has become a massively data-driven sport," Cuellar said. "From watching the pros on Tour to hitting shots on the home range to playing a round on a golf simulator, everyone wants to know their performance numbers. Callaway Golf has partnered with Foresight Sports because, when it comes to club and ball launch performance analysis, they recognize that our technology delivers shot data with the highest level of quality, accuracy, and reliability. Combining this with Toptracer's industry-leading ball flight performance analysis delivers unmatched data to the golfer. Callaway Golf will immediately begin incorporating Foresight's Tour-dominating GCQuad launch monitor and all-new GC3 personal launch monitor into its Topgolf facilities, including select venues and Toptracer-equipped ranges. The partnership will also provide attractive benefits to Toptracer Range owners – which alone commands a presence in over 600 locations globally and is growing fast. Both launch monitors deliver industry-leading ball and club performance data, and their small form factors combined with calibration-free setup equate to the perfect data-delivery solution from the outdoor range to the indoor simulator. Ben Sharpe, Global President of Toptracer, considers the new partnership a perfectly timed intersection of technology and opportunity. One of the key opportunities inherent in this agreement is integrating Foresight into Toptracer locations with a singular objective – to provide more data," Sharpe said. "This partnership combines Toptracer's most accurate ball flight technology with Foresight's most accurate club and launch data technology. The justification for this is simple – we know the marriage of our two technology platforms and data will produce an experience that is greater than the sum of its parts. For more information on Foresight Sports' game-changing launch monitors, golf simulators and performance and entertainment software, visit the company's website at foresightsports.com. About Foresight Sports Headquartered in San Diego, California, Foresight Sports develops the most advanced and most trusted performance analysis solutions in the golf industry. Outdoors or indoors, from cutting-edge launch monitors and software to the ultimate virtual golf experience, Foresight Sports is your total technology solution. About Toptracer Toptracer, an innovative technology from Topgolf Entertainment Group, is the most-used and most-trusted advanced ball-tracing technology. The first of its kind to be introduced to the game of golf, Toptracer has revolutionized the way viewers experience the game at select Topgolf venues, at driving ranges and while watching major golf tournaments. Today, Toptracer technology powers over 600 Toptracer Range driving ranges in 31 countries. Learn more at toptracer.com. About Vista Outdoor Inc. Vista Outdoor (NYSE: VSTO) is the parent company of more than three dozen renowned brands that design, manufacture and market sporting and outdoor products. We serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals. Our reporting segments, Outdoor Products and Sporting Products, provide these consumers with a wide range of performance-driven, high-quality and innovative outdoor and sporting products. Our operating model leverages shared resources across brands to achieve levels of excellence and performance that would be out of reach for any one brand on its own. Brands include Remington Ammunition, Bushnell, CamelBak, Bushnell Golf, Foresight Sports, Fiber Energy Products, Bell Helmets, Camp Chef, Giro, QuietKat, Stone Glacier, Federal Ammunition and more. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. For news and information, visit our website at www.vistaoutdoor.com.

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APPLICATIONS

Cloud Gaming to Create Strong Opportunities for Telcos in Europe E-gaming Market | Globaldata Plc

Globaldata Plc | June 17, 2022

E-gaming providers are revamping their cloud gaming subscriptions, expanding their gaming portfolio, and making their games available across more platforms. All that is required for cloud gaming is a subscription, a smartphone, TV, or laptop, and an internet connection. Telcos are well positioned to take advantage of the cloud computing market. Telcos can provide the connectivity to end-users to support cloud gaming and the network infrastructure such as data centers for cloud gaming providers. The Europe E-gaming Market Research Report offered by GlobalData Plc highlights the latest developments among a selection of global e-gaming and entertainment companies. It also explores telco e-gaming and esports value propositions and provides a list detailing examples of telcos’ e-gaming and esports activities and offers in Europe. Key Europe E-gaming Market Trends One key trend in the e-gaming and esports market includes increased accessibility of e-gaming with free-to-play gaming models, mobile gaming, and cloud gaming solutions. The free-to-play (F2P) model has accelerated the adoption of video games and microtransactions have changed the economy of games. On-the-go gaming is growing on the back of the availability of high-performance mobile devices, irrespective of the price tag. More powerful devices with extended battery life coupled with 5G speeds paint a gaming future-oriented towards mobile. Furthermore, AR/VR technology is in focus as gamers demand more immersive experiences, blurring the line between reality and fantasy. Cloud gaming and streaming are transforming the gaming market as Netflix did for streaming movies. Metaverse-like games can provide an immersive and interactive gaming experience with a virtual environment where players can interact with each other and customize their spaces For more insights on Europe E-gaming market trends, download a free report sample Key Findings in the Europe E-gaming Market As fundamentally connectivity providers, European telcos can leverage e-gaming services to upsell/cross-sell customers and incentivize service bundling. For example, both SFR and Telekom Slovenije made cloud gaming available on their TV platforms, which further promotes their fixed and TV bundled services. Telcos can provide the network infrastructure and data center capacity, and edge computing solutions, to host cloud gaming closer to the end-user, lowering latency and improving the gaming experience. For more insights on the Europe E-gaming market, download a free report sample Europe E-gaming Market Report Scope Overview of e-gaming at a global level and analysis of the e-gaming value chain and key trends. This section also analyzes the latest developments in the cloud gaming market and provides an overview of a large selection of cloud gaming value propositions from technology companies and gaming providers. Outlines ten telco e-gaming & esports value proposition strategies and provides examples of telcos’ current activity in the e-gaming & esports space. Analyzes the e-gaming & esports value propositions, business models, and strategies of four telecom operators in Europe. A number of key findings and a set of recommendations for e-gaming stakeholders, including telecom service providers are also provided. Reasons to Buy This Insider Report provides a comprehensive examination of the E-gaming value chain and business models. It helps executives fully understand the ecosystem, market dynamics, and latest developments. It helps telecom decision-makers determine key e-gaming (including cloud gaming) positioning strategies, formulate effective product development plans, and optimize return on investments. Four telco case studies from Europe illustrate the findings of the report, providing insights into different telco e-gaming value propositions in the region, including services, monetization approaches, and partnerships. This will help telecom executives craft adapted e-gaming strategies to unlock new revenue streams. The report discusses concrete opportunities in the e-gaming market, providing several actionable recommendations for e-gaming ecosystem participants, including telecom service providers. AboutGlobalData GlobalData is a leading provider of data, analytics, and insights on the world's largest industries. In an increasingly fast-moving, complex, and uncertain world, it has never been harder for organizations and decision makers to predict and navigate the future. This is why GlobalData's mission is to help our clients to decode the future and profit from faster, more informed decisions. As a leading information services company, thousands of clients rely on GlobalData for trusted, timely, and actionable intelligence. Our solutions are designed to provide a daily edge to professionals within corporations, financial institutions, professional services, and government agencies.

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BUSINESS

Playmaker Capital Inc. Acquires The Sports Drop

Playmaker Capital Inc | May 05, 2022

Playmaker Capital Inc. (TSX-V: PMKR) (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has acquired The Sports Drop, a U.S. based sports media company that focuses on NFL, NBA, MLB, and collegiate sports coverageThe acquisition of The Sports Drop builds on Playmaker's already robust reach in the U.S., a key market for the company as it continues to make inroads with both English-speaking and U.S. Hispanic sports fans. The Sports Drop generates an average of more than 30 million monthly page views and 200 million monthly ad impressions, and it will contribute an average of more than 3 million monthly users to Playmaker’s North American audience. “Adding The Sports Drop to Playmaker’s portfolio aligns with our thematic growth strategy of acquiring brands that add new skill sets to our team and create new opportunities for our business The Sports Drop’s following of highly engaged and attentive sports fans will complement our existing brands that have a U.S. presence including Yardbarker Media, Bolavip US, and Daily Faceoff.” -Jordan Gnat, Playmaker CEO In connection with the closing of the acquisition dated April 8, 2022, The Sports Drop Founder, Mike Bellom, has joined Playmaker’s senior leadership team as Head of Paid Media. Mr. Bellom is a proven digital media entrepreneur and leader with an expertise in affiliate and paid media. In his new role, Mr. Bellom will help drive revenue and cost synergies across Playmaker’s ecosystem of brands. “I am extremely proud to be joining the Playmaker family The Sports Drop is already one of the most visited sports sites in the U.S. and by combining forces with Playmaker, we will be able to invest more resources in the creation and distribution of high-quality content that our loyal community of sports fans deserve. In my role as Head of Paid Media, I look forward to working alongside some of the most talented individuals in the digital sports media space to grow Playmaker’s already robust network of highly successful digital properties.” -Mike Bellom, Playmaker’s new Head of Paid Media TSX VENTURE EXCHANGE DISCLAIMER Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. ABOUT PLAYMAKER Playmaker Capital Inc. (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that lives at the intersection of sports, gambling, media and technology. Playmaker is building a premier collection of sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams and advertisers.For more information, visit: http://www.playmaker.fans or contact Playmaker Chief Executive Officer Jordan Gnat via email jgnat@playmaker.fans. |T: (416) 815-4993. To sign up for Playmaker’s Investor Alerts, visit: playmaker.fans/investors. ABOUT THE SPORTS DROP Launched in 2015, The Sports Drop is a one-stop source for sports and entertainment content with NFL, NBA, MLB, and collegiate sports coverage that is crafted to engage, inform, and inspire debate among fans.

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TECHNOLOGIES

Foresight Sports Named Callaway Golf's Official Partner for Launch Monitor Technology

Foresight Sports | July 12, 2022

Foresight Sports, the leading developer of professional-grade launch monitors and a Vista Outdoor Inc. (NYSE: VSTO) brand, has become the official launch monitor partner of Callaway Golf and Topgolf Entertainment Group. Strengthening an already long-established relationship between the two companies, the newly announced official partnership will further extend the use of Foresight Sports' launch monitor technology throughout Callaway Golf's Tour and sales channels, as well as accelerate the pace of availability throughout Topgolf Entertainment Group, which includes Topgolf owned and operated golf entertainment venues and Toptracer's global portfolio of partner's range and golf course properties. "Golf is being played by more people, in more places and with more technology than ever, This partnership between Foresight Sports and Callaway and Topgolf brings together industry leaders that jointly will enable more people to experience and enjoy the competitive and entertainment value golf provides. We are thrilled that Foresight Sports, in conjunction with Callaway and Topgolf, is now poised to provide data-driven golf tools to a wider audience, further establishing itself as golf's preeminent launch monitor technology provider. This partnership will not only help the sport capture new participants and continue unprecedented momentum for on- and off-course play, but also leverage partnerships that simplify the consumer ecosystem for golfing technology." -Vishak Sankaran, President, Outdoor Accessories and Golf, Vista Outdoor. According to Foresight Sports' Director of Sales, Rick Cuellar, the new partnership offers immediate benefits for Callaway's global community of players. Anyone following the current trends in the industry understands that golf has become a massively data-driven sport," Cuellar said. "From watching the pros on Tour to hitting shots on the home range to playing a round on a golf simulator, everyone wants to know their performance numbers. Callaway Golf has partnered with Foresight Sports because, when it comes to club and ball launch performance analysis, they recognize that our technology delivers shot data with the highest level of quality, accuracy, and reliability. Combining this with Toptracer's industry-leading ball flight performance analysis delivers unmatched data to the golfer. Callaway Golf will immediately begin incorporating Foresight's Tour-dominating GCQuad launch monitor and all-new GC3 personal launch monitor into its Topgolf facilities, including select venues and Toptracer-equipped ranges. The partnership will also provide attractive benefits to Toptracer Range owners – which alone commands a presence in over 600 locations globally and is growing fast. Both launch monitors deliver industry-leading ball and club performance data, and their small form factors combined with calibration-free setup equate to the perfect data-delivery solution from the outdoor range to the indoor simulator. Ben Sharpe, Global President of Toptracer, considers the new partnership a perfectly timed intersection of technology and opportunity. One of the key opportunities inherent in this agreement is integrating Foresight into Toptracer locations with a singular objective – to provide more data," Sharpe said. "This partnership combines Toptracer's most accurate ball flight technology with Foresight's most accurate club and launch data technology. The justification for this is simple – we know the marriage of our two technology platforms and data will produce an experience that is greater than the sum of its parts. For more information on Foresight Sports' game-changing launch monitors, golf simulators and performance and entertainment software, visit the company's website at foresightsports.com. About Foresight Sports Headquartered in San Diego, California, Foresight Sports develops the most advanced and most trusted performance analysis solutions in the golf industry. Outdoors or indoors, from cutting-edge launch monitors and software to the ultimate virtual golf experience, Foresight Sports is your total technology solution. About Toptracer Toptracer, an innovative technology from Topgolf Entertainment Group, is the most-used and most-trusted advanced ball-tracing technology. The first of its kind to be introduced to the game of golf, Toptracer has revolutionized the way viewers experience the game at select Topgolf venues, at driving ranges and while watching major golf tournaments. Today, Toptracer technology powers over 600 Toptracer Range driving ranges in 31 countries. Learn more at toptracer.com. About Vista Outdoor Inc. Vista Outdoor (NYSE: VSTO) is the parent company of more than three dozen renowned brands that design, manufacture and market sporting and outdoor products. We serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals. Our reporting segments, Outdoor Products and Sporting Products, provide these consumers with a wide range of performance-driven, high-quality and innovative outdoor and sporting products. Our operating model leverages shared resources across brands to achieve levels of excellence and performance that would be out of reach for any one brand on its own. Brands include Remington Ammunition, Bushnell, CamelBak, Bushnell Golf, Foresight Sports, Fiber Energy Products, Bell Helmets, Camp Chef, Giro, QuietKat, Stone Glacier, Federal Ammunition and more. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. For news and information, visit our website at www.vistaoutdoor.com.

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APPLICATIONS

Cloud Gaming to Create Strong Opportunities for Telcos in Europe E-gaming Market | Globaldata Plc

Globaldata Plc | June 17, 2022

E-gaming providers are revamping their cloud gaming subscriptions, expanding their gaming portfolio, and making their games available across more platforms. All that is required for cloud gaming is a subscription, a smartphone, TV, or laptop, and an internet connection. Telcos are well positioned to take advantage of the cloud computing market. Telcos can provide the connectivity to end-users to support cloud gaming and the network infrastructure such as data centers for cloud gaming providers. The Europe E-gaming Market Research Report offered by GlobalData Plc highlights the latest developments among a selection of global e-gaming and entertainment companies. It also explores telco e-gaming and esports value propositions and provides a list detailing examples of telcos’ e-gaming and esports activities and offers in Europe. Key Europe E-gaming Market Trends One key trend in the e-gaming and esports market includes increased accessibility of e-gaming with free-to-play gaming models, mobile gaming, and cloud gaming solutions. The free-to-play (F2P) model has accelerated the adoption of video games and microtransactions have changed the economy of games. On-the-go gaming is growing on the back of the availability of high-performance mobile devices, irrespective of the price tag. More powerful devices with extended battery life coupled with 5G speeds paint a gaming future-oriented towards mobile. Furthermore, AR/VR technology is in focus as gamers demand more immersive experiences, blurring the line between reality and fantasy. Cloud gaming and streaming are transforming the gaming market as Netflix did for streaming movies. Metaverse-like games can provide an immersive and interactive gaming experience with a virtual environment where players can interact with each other and customize their spaces For more insights on Europe E-gaming market trends, download a free report sample Key Findings in the Europe E-gaming Market As fundamentally connectivity providers, European telcos can leverage e-gaming services to upsell/cross-sell customers and incentivize service bundling. For example, both SFR and Telekom Slovenije made cloud gaming available on their TV platforms, which further promotes their fixed and TV bundled services. Telcos can provide the network infrastructure and data center capacity, and edge computing solutions, to host cloud gaming closer to the end-user, lowering latency and improving the gaming experience. For more insights on the Europe E-gaming market, download a free report sample Europe E-gaming Market Report Scope Overview of e-gaming at a global level and analysis of the e-gaming value chain and key trends. This section also analyzes the latest developments in the cloud gaming market and provides an overview of a large selection of cloud gaming value propositions from technology companies and gaming providers. Outlines ten telco e-gaming & esports value proposition strategies and provides examples of telcos’ current activity in the e-gaming & esports space. Analyzes the e-gaming & esports value propositions, business models, and strategies of four telecom operators in Europe. A number of key findings and a set of recommendations for e-gaming stakeholders, including telecom service providers are also provided. Reasons to Buy This Insider Report provides a comprehensive examination of the E-gaming value chain and business models. It helps executives fully understand the ecosystem, market dynamics, and latest developments. It helps telecom decision-makers determine key e-gaming (including cloud gaming) positioning strategies, formulate effective product development plans, and optimize return on investments. Four telco case studies from Europe illustrate the findings of the report, providing insights into different telco e-gaming value propositions in the region, including services, monetization approaches, and partnerships. This will help telecom executives craft adapted e-gaming strategies to unlock new revenue streams. The report discusses concrete opportunities in the e-gaming market, providing several actionable recommendations for e-gaming ecosystem participants, including telecom service providers. AboutGlobalData GlobalData is a leading provider of data, analytics, and insights on the world's largest industries. In an increasingly fast-moving, complex, and uncertain world, it has never been harder for organizations and decision makers to predict and navigate the future. This is why GlobalData's mission is to help our clients to decode the future and profit from faster, more informed decisions. As a leading information services company, thousands of clients rely on GlobalData for trusted, timely, and actionable intelligence. Our solutions are designed to provide a daily edge to professionals within corporations, financial institutions, professional services, and government agencies.

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BUSINESS

Playmaker Capital Inc. Acquires The Sports Drop

Playmaker Capital Inc | May 05, 2022

Playmaker Capital Inc. (TSX-V: PMKR) (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has acquired The Sports Drop, a U.S. based sports media company that focuses on NFL, NBA, MLB, and collegiate sports coverageThe acquisition of The Sports Drop builds on Playmaker's already robust reach in the U.S., a key market for the company as it continues to make inroads with both English-speaking and U.S. Hispanic sports fans. The Sports Drop generates an average of more than 30 million monthly page views and 200 million monthly ad impressions, and it will contribute an average of more than 3 million monthly users to Playmaker’s North American audience. “Adding The Sports Drop to Playmaker’s portfolio aligns with our thematic growth strategy of acquiring brands that add new skill sets to our team and create new opportunities for our business The Sports Drop’s following of highly engaged and attentive sports fans will complement our existing brands that have a U.S. presence including Yardbarker Media, Bolavip US, and Daily Faceoff.” -Jordan Gnat, Playmaker CEO In connection with the closing of the acquisition dated April 8, 2022, The Sports Drop Founder, Mike Bellom, has joined Playmaker’s senior leadership team as Head of Paid Media. Mr. Bellom is a proven digital media entrepreneur and leader with an expertise in affiliate and paid media. In his new role, Mr. Bellom will help drive revenue and cost synergies across Playmaker’s ecosystem of brands. “I am extremely proud to be joining the Playmaker family The Sports Drop is already one of the most visited sports sites in the U.S. and by combining forces with Playmaker, we will be able to invest more resources in the creation and distribution of high-quality content that our loyal community of sports fans deserve. In my role as Head of Paid Media, I look forward to working alongside some of the most talented individuals in the digital sports media space to grow Playmaker’s already robust network of highly successful digital properties.” -Mike Bellom, Playmaker’s new Head of Paid Media TSX VENTURE EXCHANGE DISCLAIMER Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. ABOUT PLAYMAKER Playmaker Capital Inc. (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that lives at the intersection of sports, gambling, media and technology. Playmaker is building a premier collection of sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams and advertisers.For more information, visit: http://www.playmaker.fans or contact Playmaker Chief Executive Officer Jordan Gnat via email jgnat@playmaker.fans. |T: (416) 815-4993. To sign up for Playmaker’s Investor Alerts, visit: playmaker.fans/investors. ABOUT THE SPORTS DROP Launched in 2015, The Sports Drop is a one-stop source for sports and entertainment content with NFL, NBA, MLB, and collegiate sports coverage that is crafted to engage, inform, and inspire debate among fans.

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