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Beenius infographic Android for TV downloadable

The "Android" name, logo, and other trademarks are property of Google Inc. and not part of the assets available through the Android Open Source Project. Android TV, and Android Wear are brands owned by Google. These brands require Google proprietary software that runs on top of Android and is available only through a license with Google.

Spotlight

Xposure Media

Xposure Media is a global TV marketing and distribution company focused primarily on OTT. Our deep experience, strategic connections and strong communication skills can transform your business problems into solutions. Linda Abrams is head of marketing. Movies. TV. Music. Before Harry Potter and The Matrix, ER and The O.C. there was MTV’s Video Music Awards, Whitney and The Boss. Linda’s talent for building buzz, viewership and distribution -- $800 Million in Warner Bros. program sales driven by her award-winning campaigns. With a thirst for the new, Linda was pivotal in creating and launching digital video platforms MTV2, In2TV, and her own start-up StarGreetz. Now she’s taking on OTT, TV Everywhere, mobile this and download that. Ah, the push, the pull of it all. Linda couldn’t be happier and neither can her clients.

OTHER ARTICLES
Media and Broadcasting, Business

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | August 4, 2022

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

Read More
Technologies

Boost Your B2B SaaS Business with Live Streaming

Article | February 14, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

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Technologies, Virtualization

Branded Entertainment in B2B: Why is it Important?

Article | July 27, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
Virtualization

Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

Read More
Media and Broadcasting, Business

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

Read More
Technologies

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

Article | February 14, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

Read More
Technologies, Virtualization

Metaverse: Transforming B2B Businesses with Technology

Article | July 27, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
Virtualization

Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

Read More
MORE ARTICLES

Spotlight

Xposure Media

Xposure Media is a global TV marketing and distribution company focused primarily on OTT. Our deep experience, strategic connections and strong communication skills can transform your business problems into solutions. Linda Abrams is head of marketing. Movies. TV. Music. Before Harry Potter and The Matrix, ER and The O.C. there was MTV’s Video Music Awards, Whitney and The Boss. Linda’s talent for building buzz, viewership and distribution -- $800 Million in Warner Bros. program sales driven by her award-winning campaigns. With a thirst for the new, Linda was pivotal in creating and launching digital video platforms MTV2, In2TV, and her own start-up StarGreetz. Now she’s taking on OTT, TV Everywhere, mobile this and download that. Ah, the push, the pull of it all. Linda couldn’t be happier and neither can her clients.

Related News

The NVIDIA Shield TV gaming edition comes with a controller and is on sale for $168

androidcentral | January 20, 2019

The Nvidia Shield TV 4K streaming media player gaming edition is down to $168 on Amazon. This version of the NVIDIA Shield TV normally sells for around $190 and often as high as $200. Today's price is one of the lowest we have seen outside of Black Friday sales. This price gives you the controller for less than $20 compared to the price of the regular NVIDIA Shield.The Shield TV 4K device functions not just as a streaming player but also as a media server and a smart home hub with fully customizable settings. It offers 4K HDR video quality along with Dolby Atmos and DTS:X surround sound pass-through. It can download apps like Netflix, Hulu, Spotify, NFL, YouTube and so many more once connected to your Wi-Fi network at home. This version adds a gaming controller you can use to play games you've downloaded to the player.

Read More

T-Mobile’s Netflix On Us will remain the same for the time being

androidauthority | January 15, 2019

T-Mobile customers who are worried that Netflix’s price hikes will affect Netflix On Us, fear not — T-Mobile CEO John Legere confirmed on Twitter that the program won’t change. For now.That caveat gives Legere and T-Mobile some wiggle room in the event that things do change. For now, however, T-Mobile will cover the costs of Netflix’s price increases. Legere also said that T-Mobile is working with Netflix to observe what sort of impact the price hikes might have.With Netflix On Us, T-Mobile subscribers with at least two lines with an eligible T-Mobile One voice plan can get Netflix’s standard plan for free. Subscribers can pay $3 per month if they want to step up to a Netflix Premium subscription, which lets you stream HD and UHD content on four devices at the same time.Earlier today, Netflix announced price increases for all three of its plans. The basic plan goes from $8 to $9 per month, while the standard plan goes from $11 to $13. The premium plan goes from $14 to $16 per month.

Read More

15 best VR games for most VR headsets!

androidauthority | January 14, 2019

Virtual reality gaming is growing at a rapid pace. It made $5.8 billion in 2017 and just shy of $10 billion in 2018. That trend should continue over the next several years. There are a few big VR platforms. They include Google Cardboard, Google Daydream, Samsung Gear VR, Oculus, and the HTC Vive. We haven’t gotten our hands on all of those yet, but we can get this list started anyway. Here are the best VR games currently available for the Samsung Gear VR, Google Daydream, and Google Cardboard (and compatible headsets).Along Together is an adorable adventure game in VR. You play as an imaginary friend to a couple of kids. Their dog goes missing and you help and defend them along the way. The characters move around the game map with your assistance. You do stuff like move various elements so they can continue walking along. In addition, the simple controls and colorful graphics make for a very positive gaming experience. Plus, it's a good game for kids. The game runs for $9.99 and that's a bit expensive, but we have no real complaints with this one. Good luck finding Rishu!

Read More

The NVIDIA Shield TV gaming edition comes with a controller and is on sale for $168

androidcentral | January 20, 2019

The Nvidia Shield TV 4K streaming media player gaming edition is down to $168 on Amazon. This version of the NVIDIA Shield TV normally sells for around $190 and often as high as $200. Today's price is one of the lowest we have seen outside of Black Friday sales. This price gives you the controller for less than $20 compared to the price of the regular NVIDIA Shield.The Shield TV 4K device functions not just as a streaming player but also as a media server and a smart home hub with fully customizable settings. It offers 4K HDR video quality along with Dolby Atmos and DTS:X surround sound pass-through. It can download apps like Netflix, Hulu, Spotify, NFL, YouTube and so many more once connected to your Wi-Fi network at home. This version adds a gaming controller you can use to play games you've downloaded to the player.

Read More

T-Mobile’s Netflix On Us will remain the same for the time being

androidauthority | January 15, 2019

T-Mobile customers who are worried that Netflix’s price hikes will affect Netflix On Us, fear not — T-Mobile CEO John Legere confirmed on Twitter that the program won’t change. For now.That caveat gives Legere and T-Mobile some wiggle room in the event that things do change. For now, however, T-Mobile will cover the costs of Netflix’s price increases. Legere also said that T-Mobile is working with Netflix to observe what sort of impact the price hikes might have.With Netflix On Us, T-Mobile subscribers with at least two lines with an eligible T-Mobile One voice plan can get Netflix’s standard plan for free. Subscribers can pay $3 per month if they want to step up to a Netflix Premium subscription, which lets you stream HD and UHD content on four devices at the same time.Earlier today, Netflix announced price increases for all three of its plans. The basic plan goes from $8 to $9 per month, while the standard plan goes from $11 to $13. The premium plan goes from $14 to $16 per month.

Read More

15 best VR games for most VR headsets!

androidauthority | January 14, 2019

Virtual reality gaming is growing at a rapid pace. It made $5.8 billion in 2017 and just shy of $10 billion in 2018. That trend should continue over the next several years. There are a few big VR platforms. They include Google Cardboard, Google Daydream, Samsung Gear VR, Oculus, and the HTC Vive. We haven’t gotten our hands on all of those yet, but we can get this list started anyway. Here are the best VR games currently available for the Samsung Gear VR, Google Daydream, and Google Cardboard (and compatible headsets).Along Together is an adorable adventure game in VR. You play as an imaginary friend to a couple of kids. Their dog goes missing and you help and defend them along the way. The characters move around the game map with your assistance. You do stuff like move various elements so they can continue walking along. In addition, the simple controls and colorful graphics make for a very positive gaming experience. Plus, it's a good game for kids. The game runs for $9.99 and that's a bit expensive, but we have no real complaints with this one. Good luck finding Rishu!

Read More

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