Best-UHD Industry Development White Paper

December 1, 2016

In the past two years, 4K TV service has developed rapidly. As ultra high definition (UHD) TV technologies and standards matured and the industry chain and ultra broadband (UBB) network improved, UHD TV service is stepping into the rapid development phase.By August 2016, there were nearly 10 million 4K/UHD TV service users worldwide. The rapid sales of 4K/UHD TVs promoted the development of 4K/UHD TV service. 4K/UHD TVs account for more than 60% of large screen TVs in China, and outside of China the delivery ratio of 4K/UHD TVs is more than 40%

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Schibsted Media Group

Schibsted is an international media group that engages 200+ million users in 22+ countries. Our strategy to become a global leader within our fields is bold. It consists of three elements that work seamlessly together: Classifieds, Growth and Media Houses.We aim to be a global leader in online classified marketplaces and offer the best solutions and services for our users. We invest in great entrepreneurs and help scale their businesses locally and internationally by leveraging the Schibsted ecosystem.

OTHER ARTICLES
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The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Spotlight

Schibsted Media Group

Schibsted is an international media group that engages 200+ million users in 22+ countries. Our strategy to become a global leader within our fields is bold. It consists of three elements that work seamlessly together: Classifieds, Growth and Media Houses.We aim to be a global leader in online classified marketplaces and offer the best solutions and services for our users. We invest in great entrepreneurs and help scale their businesses locally and internationally by leveraging the Schibsted ecosystem.

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