Beyond ratings: Applications of Hadoop in media and entertainment

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The goal of moving beyond basic TV ratings and simple consumer demographics to establishing a secure analytics environment to integrate subscriber, set-top-box (STB) and third-party, enriched data in near real time is something leading media and entertainment (M&E) organizations continue to embrace. After all, they need to deeply understand and predict consumer behavior to effectively drive growth and retention strategies.

Spotlight

Red Raion

Red Raion is the first VR movie production company in the attractions industry. For your most advanced theaters and simulators.We work with amusement parks, museums, FECs and visitor centers. Our main target are the venues that are looking for a brand new way and brand new virtual reality and multi-sensory content to amaze their audience.Brace yourself: the most exciting immersive films ever made are here for you! Your audience is going to love them.

OTHER ARTICLES
MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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Should You Buy A PSVR In 2020?

Article | April 16, 2020

At 5+ million units sold, Sony’s PlayStation VR (PSVR) is thought to be the most successful VR headset on the market. The kit’s had a great run since launch in 2016, but should you buy a PSVR in 2020? Just under two years ago, we stated that you should “definitely” buy a PSVR in holiday promotions. The price, paired with a growing library of games, made it an easy recommendation. But this industry moves quickly and there are a lot of new factors that complicate the question of if PSVR remains a worthy purchase.

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MEDIA AND BROADCASTING

Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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MEDIA AND BROADCASTING

The new chair of the FTC and antitrust 2.0

Article | June 22, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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Spotlight

Red Raion

Red Raion is the first VR movie production company in the attractions industry. For your most advanced theaters and simulators.We work with amusement parks, museums, FECs and visitor centers. Our main target are the venues that are looking for a brand new way and brand new virtual reality and multi-sensory content to amaze their audience.Brace yourself: the most exciting immersive films ever made are here for you! Your audience is going to love them.

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