Blockchain's Role in TV

November 20, 2018

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"Blockchain technology can be leveraged to safeguard user privacy, thereby restoring trust between viewers, advertisers, and content creators. I’m certainly not saying that you can simply take a jar full of blockchain and just smear it on everything to fix the problem." -Gavin Douglas, iPowow.The future of advertising on television and video needs a reality check. Privacy breaches, fraudulent metrics, fake reviews, questionable data analytics, loss of trust between the platforms and the brands -- the complexity of advertising on TV and video content continues to gain momentum in 2018 with very few points of light in the chaos. It’s not news that the current digital media ecosystem is rife with these problems; a landscape heavily marked by a confluence of players, not just the creators and viewers, but also by the middlemen and their respective financial interests.

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Twofour Group

The Twofour Group is a family of award winning companies striving to deliver world class international TV production and distribution. Working for broadcasters around the world, the Twofour Group spans drama, comedy, factual and entertainment.

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MEDIA AND BROADCASTING

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MEDIA AND BROADCASTING

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Spotlight

Twofour Group

The Twofour Group is a family of award winning companies striving to deliver world class international TV production and distribution. Working for broadcasters around the world, the Twofour Group spans drama, comedy, factual and entertainment.

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