Blockchain's Role in TV

November 20, 2018 | 95 views

"Blockchain technology can be leveraged to safeguard user privacy, thereby restoring trust between viewers, advertisers, and content creators. I’m certainly not saying that you can simply take a jar full of blockchain and just smear it on everything to fix the problem." -Gavin Douglas, iPowow.The future of advertising on television and video needs a reality check. Privacy breaches, fraudulent metrics, fake reviews, questionable data analytics, loss of trust between the platforms and the brands -- the complexity of advertising on TV and video content continues to gain momentum in 2018 with very few points of light in the chaos. It’s not news that the current digital media ecosystem is rife with these problems; a landscape heavily marked by a confluence of players, not just the creators and viewers, but also by the middlemen and their respective financial interests.

Spotlight

Reel FX

Reel FX Animation Studios is a Golden Globe-nominated animation studio with over two decades of experience producing award-winning animated films, mobile/interactive content and beyond. Its slate includes the Golden Globe–nominated The Book of Life with 20th Century Fox and Free Birds with Relativity Media. The studio is based out of Dallas, Texas, with offices in Hollywood and Montreal.

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SOLUTIONS, BUSINESS

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | July 7, 2022

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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TECHNOLOGIES

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | February 14, 2022

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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VIRTUALIZATION, MEDIA AND BROADCASTING

Game On: These Entertainment Stocks Hit New Levels

Article | July 13, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Spotlight

Reel FX

Reel FX Animation Studios is a Golden Globe-nominated animation studio with over two decades of experience producing award-winning animated films, mobile/interactive content and beyond. Its slate includes the Golden Globe–nominated The Book of Life with 20th Century Fox and Free Birds with Relativity Media. The studio is based out of Dallas, Texas, with offices in Hollywood and Montreal.

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TECHNOLOGIES, MEDIA AND BROADCASTING

VIZIO Enhances Entertainment Experience with New Features in Its TV and Mobile App

VIZIO | January 27, 2023

On January 26, 2023, VIZIO launched a suite of updated features in its TV and mobile app interfaces to make them more user-friendly. VIZIO's Auto-update 2023 offers easy navigation, shortcuts to the Quick Menu, recent apps, and WatchFree+ Mini Guide for selected VIZIO TV owners. Similarly, the new VIZIO mobile app, accessible over Android and iOS, provides a time-saving feature with quick access to simple content discovery, voice control, WatchFree+, and subscription-management tools. Kaitlyn Collins, Vice President of Product Marketing for VIZIO, stated, "At VIZIO, the customer experience has been and always will remain the primary focus of everything we do." She adds, "We are dedicated to providing exceptional value with our products, even beyond the original purchase. By delivering new features and capabilities to VIZIO users with our free AutoUpdates, we amplify the value of our TV lineup." (Source – Business Wire) Steve Yum, Vice President of Product Management at VIZIO, remarked, "The redesign of our highly rated VIZIO Mobile app is a direct reflection of our commitment to deliver the best user experience for millions of users who start their entertainment journey with VIZIO on their smartphones." He added, "VIZIO Mobile has everything you need to control your VIZIO TV, plus additional features that extend the value of VIZIO products across the board." (Source – Business Wire) About VIZIO Headquartered in Orange County (California), VIZIO has been one of America's leading TV and sound bar companies since 2002. The company's goal is to provide consumers with products that serve as the nerve center of the connected home through its ability to deliver exciting lifestyle enhancements and immersive entertainment. With its innovative Smart TVs and robust SmartCastTM operating system, the company is shaping the future of television. It also has a variety of cutting-edge sound bars available to provide its customers with a more immersive listening experience.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Salem Media Group Extends Relationship with Triton Digital

Triton Digital & Salem Media Group | January 16, 2023

Triton Digital®, the global leader in technology and services for the digital audio, podcast, and broadcast radio industries, recently announced an extended partnership with Salem Media Group Inc., the nation's top multimedia company specializing in conservative and Christian content. Salem Media has been leveraging Triton's Digital suite for audio solutions since 2012. It has helped the company reach a wider audience, generate more revenue, and simplify its operations. Additionally, Salem Media Group uses streaming and podcast solutions to fuel its digital audio strategy and maximize advertising revenue. Podcast Metrics Demos+ by Triton Digital integrates census and survey-based research methodologies for the first time to provide a continual industry approach, demographic measurement of the audience, and socio-demographic data. It will help identify US podcast listeners and the number of downloads to better understand on-demand and podcast performance. Salem Media Group will use Podcast Metrics Demos+, which will help to better serve advertising and audience growth decisions for their podcasts and enhance data obtained from the Omny Studio podcast management platform. It is a TAP (Triton Advertising Platform) and a programmatic supply-side platform. About Triton Digital Triton Digital®, with headquarters in Sherman Oaks (California) and operations in more than 80 countries, is one of the leaders in technology and services for the digital audio and podcast industries. The company offers innovative technology that allows broadcasters, podcasters, and online music services to expand their audiences, maximize revenue, and streamline daily operations. The company's unwavering dedication to integrity, excellence, teamwork, and accountability in connecting audio, audiences, and advertisers is a key factor in the sustained expansion of the international online sector. About Salem Media Group Salem Media Group is a leading radio broadcaster in America. It was established in 1986 and is headquartered in Irving (Texas). The company is an internet content provider as well as a magazine and book publisher that caters to audiences interested in Christian and family-oriented content and conservative values. Salem Media Group also owns the Salem Radio Network, a Web network, and is a leading internet provider of Christian content through themed magazines. The company owns and operates 112 radio stations, including 67 stations in the top 25 markets and 30 in the top 10.

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TECHNOLOGIES,MEDIA AND BROADCASTING

TripleLift Integrates iSpot as a Preferred CTV Measurement Partner

TripleLift & iSpot | December 19, 2022

TripleLift, the advertising technology company reinventing ad placement has announced the selection of iSpot.tv, the real-time TV ad measurement company as a preferred independent measurement company for its Connected TV (CTV) advertising offering. The partnership provides a turnkey audience measurement solution for advertisers and publishers in video. TripleLift will leverage iSpot.tv's cross platform ad measurement capabilities to verify creative delivery across spots and In-Show ad placements at the household level, measure CTV impressions and give customers a view into the incremental reach generated against congruent linear campaigns. By leveraging TripleLift's proprietary systems and iSpot.tv's audience measurement capabilities, brands can optimize campaigns for right time, on target delivery against age, gender and advanced audiences. Independent verification of our platform doesn't just prove the value of our CTV products, it deepens the value brands can derive from investing with us,said Michael Shields, General Manager, Connected TV at TripleLift. iSpot helps brands ensure more dollars are going towards engaging with new audiences while simultaneously facilitating comprehensive understanding of investment and campaign optimization. The selection of iSpot was made after advanced testing across multiple currency providers. One test that serves as an anecdote for how rapidly TV audiences are shifting to CTV can be found in a study for Consumer Packaged Goods (CPG) brand, Johnsonville. Over the course of May and June, Johnsonville Sausage saw 63% incremental reach on CTV devices with TripleLift through this particular campaign. "The sausage-business is regionally nuanced, fragmented by varying forms and flavors. To grow share, we need targeted campaigns that tell people to buy our brand, Using third-party measurement partners that attribute sales lift to our CTV plans are critical in validating the success of our campaigns." -Marc Bennett, Integrated Marketing Manager, Johnsonville. Its critical brands are afforded a transparent view into the explosive streaming market while having context anchored in live linear TV, where there remains a massive ad footprint, said Stu Schwartsapfel, EVP of Media Partnerships at iSpot. "As a TripleLift preferred partner for CTV measurement for, brands and advertisers now have the tools to verify the reach and understand the impact of their CTV investments on their platform. iSpot, which has direct business relationships with brands and networks, is a trusted source of truth for measuring the complete lifecycle of advertising from creative testing to real time media measurement, cross platform unification and business outcome attribution. About TripleLift TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world's leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance. And with its acquisition of 1plusX, customers can unlock the full value of their marketing data in a privacy-safe way with its first-party data management platform. Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider's list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021. Find out how TripleLift is shaping the future of advertising at triplelift.com. About iSpot.tv iSpot.tv is a cross-platform TV measurement company trusted by brands and networks to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD , streaming environments and Out of Home environments. A trusted currency provider for networks, ad delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.

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TECHNOLOGIES, MEDIA AND BROADCASTING

VIZIO Enhances Entertainment Experience with New Features in Its TV and Mobile App

VIZIO | January 27, 2023

On January 26, 2023, VIZIO launched a suite of updated features in its TV and mobile app interfaces to make them more user-friendly. VIZIO's Auto-update 2023 offers easy navigation, shortcuts to the Quick Menu, recent apps, and WatchFree+ Mini Guide for selected VIZIO TV owners. Similarly, the new VIZIO mobile app, accessible over Android and iOS, provides a time-saving feature with quick access to simple content discovery, voice control, WatchFree+, and subscription-management tools. Kaitlyn Collins, Vice President of Product Marketing for VIZIO, stated, "At VIZIO, the customer experience has been and always will remain the primary focus of everything we do." She adds, "We are dedicated to providing exceptional value with our products, even beyond the original purchase. By delivering new features and capabilities to VIZIO users with our free AutoUpdates, we amplify the value of our TV lineup." (Source – Business Wire) Steve Yum, Vice President of Product Management at VIZIO, remarked, "The redesign of our highly rated VIZIO Mobile app is a direct reflection of our commitment to deliver the best user experience for millions of users who start their entertainment journey with VIZIO on their smartphones." He added, "VIZIO Mobile has everything you need to control your VIZIO TV, plus additional features that extend the value of VIZIO products across the board." (Source – Business Wire) About VIZIO Headquartered in Orange County (California), VIZIO has been one of America's leading TV and sound bar companies since 2002. The company's goal is to provide consumers with products that serve as the nerve center of the connected home through its ability to deliver exciting lifestyle enhancements and immersive entertainment. With its innovative Smart TVs and robust SmartCastTM operating system, the company is shaping the future of television. It also has a variety of cutting-edge sound bars available to provide its customers with a more immersive listening experience.

Read More

TECHNOLOGIES,MEDIA AND BROADCASTING

Salem Media Group Extends Relationship with Triton Digital

Triton Digital & Salem Media Group | January 16, 2023

Triton Digital®, the global leader in technology and services for the digital audio, podcast, and broadcast radio industries, recently announced an extended partnership with Salem Media Group Inc., the nation's top multimedia company specializing in conservative and Christian content. Salem Media has been leveraging Triton's Digital suite for audio solutions since 2012. It has helped the company reach a wider audience, generate more revenue, and simplify its operations. Additionally, Salem Media Group uses streaming and podcast solutions to fuel its digital audio strategy and maximize advertising revenue. Podcast Metrics Demos+ by Triton Digital integrates census and survey-based research methodologies for the first time to provide a continual industry approach, demographic measurement of the audience, and socio-demographic data. It will help identify US podcast listeners and the number of downloads to better understand on-demand and podcast performance. Salem Media Group will use Podcast Metrics Demos+, which will help to better serve advertising and audience growth decisions for their podcasts and enhance data obtained from the Omny Studio podcast management platform. It is a TAP (Triton Advertising Platform) and a programmatic supply-side platform. About Triton Digital Triton Digital®, with headquarters in Sherman Oaks (California) and operations in more than 80 countries, is one of the leaders in technology and services for the digital audio and podcast industries. The company offers innovative technology that allows broadcasters, podcasters, and online music services to expand their audiences, maximize revenue, and streamline daily operations. The company's unwavering dedication to integrity, excellence, teamwork, and accountability in connecting audio, audiences, and advertisers is a key factor in the sustained expansion of the international online sector. About Salem Media Group Salem Media Group is a leading radio broadcaster in America. It was established in 1986 and is headquartered in Irving (Texas). The company is an internet content provider as well as a magazine and book publisher that caters to audiences interested in Christian and family-oriented content and conservative values. Salem Media Group also owns the Salem Radio Network, a Web network, and is a leading internet provider of Christian content through themed magazines. The company owns and operates 112 radio stations, including 67 stations in the top 25 markets and 30 in the top 10.

Read More

TECHNOLOGIES,MEDIA AND BROADCASTING

TripleLift Integrates iSpot as a Preferred CTV Measurement Partner

TripleLift & iSpot | December 19, 2022

TripleLift, the advertising technology company reinventing ad placement has announced the selection of iSpot.tv, the real-time TV ad measurement company as a preferred independent measurement company for its Connected TV (CTV) advertising offering. The partnership provides a turnkey audience measurement solution for advertisers and publishers in video. TripleLift will leverage iSpot.tv's cross platform ad measurement capabilities to verify creative delivery across spots and In-Show ad placements at the household level, measure CTV impressions and give customers a view into the incremental reach generated against congruent linear campaigns. By leveraging TripleLift's proprietary systems and iSpot.tv's audience measurement capabilities, brands can optimize campaigns for right time, on target delivery against age, gender and advanced audiences. Independent verification of our platform doesn't just prove the value of our CTV products, it deepens the value brands can derive from investing with us,said Michael Shields, General Manager, Connected TV at TripleLift. iSpot helps brands ensure more dollars are going towards engaging with new audiences while simultaneously facilitating comprehensive understanding of investment and campaign optimization. The selection of iSpot was made after advanced testing across multiple currency providers. One test that serves as an anecdote for how rapidly TV audiences are shifting to CTV can be found in a study for Consumer Packaged Goods (CPG) brand, Johnsonville. Over the course of May and June, Johnsonville Sausage saw 63% incremental reach on CTV devices with TripleLift through this particular campaign. "The sausage-business is regionally nuanced, fragmented by varying forms and flavors. To grow share, we need targeted campaigns that tell people to buy our brand, Using third-party measurement partners that attribute sales lift to our CTV plans are critical in validating the success of our campaigns." -Marc Bennett, Integrated Marketing Manager, Johnsonville. Its critical brands are afforded a transparent view into the explosive streaming market while having context anchored in live linear TV, where there remains a massive ad footprint, said Stu Schwartsapfel, EVP of Media Partnerships at iSpot. "As a TripleLift preferred partner for CTV measurement for, brands and advertisers now have the tools to verify the reach and understand the impact of their CTV investments on their platform. iSpot, which has direct business relationships with brands and networks, is a trusted source of truth for measuring the complete lifecycle of advertising from creative testing to real time media measurement, cross platform unification and business outcome attribution. About TripleLift TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world's leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance. And with its acquisition of 1plusX, customers can unlock the full value of their marketing data in a privacy-safe way with its first-party data management platform. Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider's list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021. Find out how TripleLift is shaping the future of advertising at triplelift.com. About iSpot.tv iSpot.tv is a cross-platform TV measurement company trusted by brands and networks to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD , streaming environments and Out of Home environments. A trusted currency provider for networks, ad delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.

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