Bridging the OTT Divide in APAC

| March 8, 2018

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In the 1960’s Everett Rogers defined the theory of ‘Diffusion of Innovation’, in which he described that when successive groups of consumers adopt a new technology, its market share will eventually reach the saturation level.When it comes to the adoption of OTT, which has been widely discussed over recent years, we see very different stages in different markets. It is also very much service dependant. For example, for Netflix as a Product, based on the Q4 numbers for what it refers to as Domestic Streaming (North America market), one might argue that its product is moving from the early majority to the late majority – as it reaches around 50% of TV homes in the US.

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MediaCast

MediaCast is one of the leading solution providers in the Middle East for the Audio-Video Production and Broadcast industries. Operating since 1997, we have been bringing the latest products and technology solutions to the media industry and always found new ways to add value to our customers. Our distribution partnership with Avid has been the basis of our business in the region. Over the years, MediaCast has been successful in establishing a strong distribution and sales network for Avid, Digidesign and M-Audio products in UAE.

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