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Bridging the OTT Divide in APAC

March 8, 2018

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In the 1960’s Everett Rogers defined the theory of ‘Diffusion of Innovation’, in which he described that when successive groups of consumers adopt a new technology, its market share will eventually reach the saturation level.When it comes to the adoption of OTT, which has been widely discussed over recent years, we see very different stages in different markets. It is also very much service dependant. For example, for Netflix as a Product, based on the Q4 numbers for what it refers to as Domestic Streaming (North America market), one might argue that its product is moving from the early majority to the late majority – as it reaches around 50% of TV homes in the US.

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