Bring the future city to life today: Advancements in AR and VR

| June 3, 2018

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Witness the world through a 3D lens and understand how Virtual, Augmented & Mixed Reality are revolutionising the future of our city.

Spotlight

NowThis

NowThis creates news content for the social mobile generation by informing, entertaining, and inspiring its audience about what’s happening and what's important in the world right now. Launched in 2012, NowThis is now the #1 video news brand on the social web in the U.S. with more than 2.5 billion monthly views. NowThis has nine content verticals, including: News, Politics, Entertainment, Future, Her, Food, Money, and more. In December 2016, NowThis joined forces with Thrillist, The Dodo, and Seeker to form Group Nine Media.

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MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Video Game Streaming Surges in Popularity Due to Coronavirus Lockdown

Article | June 14, 2021

The global COVID-19 pandemic is brutalizing retailers and straining the world's healthcare systems. But it's proven to be a boon for one sliver of the video gaming industry. Interest in watching other people play video games has soared, boosted by a conspicuous lack of professional sporting events. Yes, that's esports -- professional video game playing -- but not just esports. Bored, stuck-at-home consumers have increasingly embraced the idea of just watching other gamers play non-tournament matches as well.

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | June 14, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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MEDIA AND BROADCASTING

The productisation of music rights

Article | June 14, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Spotlight

NowThis

NowThis creates news content for the social mobile generation by informing, entertaining, and inspiring its audience about what’s happening and what's important in the world right now. Launched in 2012, NowThis is now the #1 video news brand on the social web in the U.S. with more than 2.5 billion monthly views. NowThis has nine content verticals, including: News, Politics, Entertainment, Future, Her, Food, Money, and more. In December 2016, NowThis joined forces with Thrillist, The Dodo, and Seeker to form Group Nine Media.

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