Bringing broadcast quality to OTT streaming: The missing ingredient

| December 13, 2018

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For years, our industry has been trying to improve the video viewing experience. And for many people, this has meant improving image quality – trying to squeeze in and compress even more pixels to offer better images without congesting the available bandwidth.But it seems that a new parameter is now becoming increasingly important for improving quality of experience. Did you catch what it is?It became obvious over the summer with the FIFA World Cup. There were cases of people watching a game who heard their neighbours cheer a goal – before the action had even started on their screens.So it seems that now that image quality is pretty good, the new Eldorado in the relentless quest for offering the best quality of experience might well be low latency: reducing the time from when an action happens to when viewers actually see it on their screens.

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FOOTPRINT Network

FOOTPRINT Network is a multiplatform video entertainment network utilizing the latest Over-The-Top (OTT) technology to distribute entertaining video content to consumers on their connected devices (Roku, Amazon Fire TV, and Apple TV), Smart TVs, Set-top-boxes, and Mobile devices.FOOTPRINT Networkl mines niche video platforms and film festivals for popular media producers with hundreds of thousands of followers that are looking for new distribution channels.FOOTPRINT Network enables individual video creators by providing product programming, funding, promotion, partner management, monetization, and audience development.

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VIRTUALIZATION

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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MEDIA AND BROADCASTING

The new chair of the FTC and antitrust 2.0

Article | June 22, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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Spotlight

FOOTPRINT Network

FOOTPRINT Network is a multiplatform video entertainment network utilizing the latest Over-The-Top (OTT) technology to distribute entertaining video content to consumers on their connected devices (Roku, Amazon Fire TV, and Apple TV), Smart TVs, Set-top-boxes, and Mobile devices.FOOTPRINT Networkl mines niche video platforms and film festivals for popular media producers with hundreds of thousands of followers that are looking for new distribution channels.FOOTPRINT Network enables individual video creators by providing product programming, funding, promotion, partner management, monetization, and audience development.

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