Broadcast AR (Live AR) the Hottest Trend in Augmented Reality

| April 22, 2019

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Imagine if you can interact with your favorite player and are empowered to check out your favorite brand engagement footage by following a simple URL on your mobile browser, or by scanning a QR code that is integrated into the controller. What more, how about a scenario when you as a visitor are able to view your photo and video content with an option to download or share your brand engagement experience on Facebook, Twitter and via email?

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Mirada Studios

Equal parts design studio, visual effects & animation facility, creative and technology incubator, development and production company, Mirada opened in December 2010 with narrative tradition at its heart and technological innovation as its engine.

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The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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3 Myths of the Cloud Vs. Console Gaming War

Article | February 18, 2020

In today's world, where companies from Microsoft (NASDAQ:MSFT) to Alphabet are jumping into cloud gaming with both feet, is this the end of the traditional console? In a word, no. Mobile gaming has been a fast-growing part of the gaming market, yet it didn't spell the end of traditional consoles. In the same way, cloud gaming services may take a portion of the market, but they won't take over the industry, as some analysts assume.

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PS5 and Xbox Series X hardware specifications compared

Article | April 1, 2020

We finally know what Microsoft and Sony are bringing to the table inside their next-generation consoles, the Xbox Series X and the PlayStation 5. Earlier this month — during what would have been the week of the 2020 Game Developers Conference, if not for the coronavirus — both companies laid out the full hardware specifications of their respective systems. Now that the specs are available, it’s possible to see how the PS5 and Xbox Series X stack up against each other — as far as the raw numbers go, at least.

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How are people consuming entertainment in 2020?

Article | February 17, 2020

It is very well-known to everyone how important entertainment is in your day to day life. If there is no entertainment, there is no way to relax your mind, which affects you in many ways. With the change in time and technologies, the meaning of entertainment for different age groups have also changed. You cannot ignore the fact that the thing which used to be entertaining for people a few years back is no longer considered entertaining. Today, the meaning of entertainment has become something else. Similarly, there are many ways how different people are consuming entertainment in the current time.

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Mirada Studios

Equal parts design studio, visual effects & animation facility, creative and technology incubator, development and production company, Mirada opened in December 2010 with narrative tradition at its heart and technological innovation as its engine.

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