Broadcast TV Still Tops Digital Video

| February 26, 2018

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The advent of digital video has meant that traditional TV is increasingly losing ground to newer media channels.But although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce.More than eight in 10 (81%) internet users worldwide polled by the company in October 2017 said they watched broadcast TV at least monthly. That was more than any other media channel, including radio, streaming video, cable or satellite TV and online or print news periodicals.

Spotlight

ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses.ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines.

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