Broadcast Vs OTT is no longer the debate

March 15, 2019

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At the recently concluded FICCI Frames 2019, head honchos of broadcasting companies such as TV18 and Star and their counterparts from OTT firms such as ZEE5 and Vuclip debated whether the increasing presence of the mobile screen in addition to television is disruptive or addictive. They also discussed whether broadcasting companies could co-exist with video-on-demand (VOD) companies. A lot seems to have changed since. Players such as Jio, which is currently a conduit for viewing TV channels on mobile screens, ran high on viewership. And analysis shows a lot of traditional TV content is being watched on mobile screens while OTT content is being beamed regularly to TV screens at home.

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AKA NYC

The AKA Group, including Digital Media Services and the film advertising agency the Creative Partnership, delivers creative, strategic & insightful campaigns to the theater, arts and entertainment industries worldwide.

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