Broadcast Vs OTT is no longer the debate

| March 15, 2019

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At the recently concluded FICCI Frames 2019, head honchos of broadcasting companies such as TV18 and Star and their counterparts from OTT firms such as ZEE5 and Vuclip debated whether the increasing presence of the mobile screen in addition to television is disruptive or addictive. They also discussed whether broadcasting companies could co-exist with video-on-demand (VOD) companies. A lot seems to have changed since. Players such as Jio, which is currently a conduit for viewing TV channels on mobile screens, ran high on viewership. And analysis shows a lot of traditional TV content is being watched on mobile screens while OTT content is being beamed regularly to TV screens at home.

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SAFIRA Entertainment is a boutique marketing firm specializing in creating value for our clients through innovative marketing strategies. Utilizing our expertise in the entertainment industry, brand development and management, content promotion, event management, and digital engagement, we provide prestigious campaigns elevating our clients to maximum exposure.

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