Broadcasting in 2018: Market, Monetization, and More

| February 27, 2018

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The rise of OTT players, development of various online video streaming platforms, faster connectivity, and rapidly changing consumer preferences are driving exponential growth for the broadcasting industry. Given the changing media consumption patterns, it goes without saying that capturing and engaging the audience matters the most, and OTT providers are leaving no stone unturned for the same. While industry biggies are not shying away from investing to create original content, smaller players will certainly look for technology that will help them in easy, affordable, high-quality content distribution. While 3D motion graphics, usage of robotics cameras, augmented reality etc. will be experimented, the introduction of AR/VR will only enrich and redefine the live content.

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ATP Media

ATP Media is the global sales, broadcast production and distribution arm of the ATP Tour.Since its formation in 1999, ATP Media has provided the centralised exploitation and host broadcast production for worldwide television and digital broadcast rights across the ATP Tour.ATP Media has unrivalled access and expertise in broadcast production of men’s professional tennis. This unique service incorporates rights sales, multi-platform production and worldwide satellite delivery into a comprehensive, end-to-end and broadcast-focused solution.

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ATP Media is the global sales, broadcast production and distribution arm of the ATP Tour.Since its formation in 1999, ATP Media has provided the centralised exploitation and host broadcast production for worldwide television and digital broadcast rights across the ATP Tour.ATP Media has unrivalled access and expertise in broadcast production of men’s professional tennis. This unique service incorporates rights sales, multi-platform production and worldwide satellite delivery into a comprehensive, end-to-end and broadcast-focused solution.

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