Broadcasting in 2018: Market, Monetization, and More

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The rise of OTT players, development of various online video streaming platforms, faster connectivity, and rapidly changing consumer preferences are driving exponential growth for the broadcasting industry. Given the changing media consumption patterns, it goes without saying that capturing and engaging the audience matters the most, and OTT providers are leaving no stone unturned for the same. While industry biggies are not shying away from investing to create original content, smaller players will certainly look for technology that will help them in easy, affordable, high-quality content distribution. While 3D motion graphics, usage of robotics cameras, augmented reality etc. will be experimented, the introduction of AR/VR will only enrich and redefine the live content.

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The Famous Group

When you inspire and engage a live audience they become fans. For more than 20 years, we’ve created passionate fans for the biggest brands, venues and events in the world.We begin working with each of our client partners by deeply understanding their brand, their goals, and their audience. We then execute with award-winning creative, rock-solid production and proprietary technology. We’ve been in the experiential business for over 20 years, creating immersive fan experiences for Fortune 500 brands, professional sports events, esports, concerts, festivals and retail environments.

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MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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Stride Is Mirror’s Edge VR In Everything But Name

Article | April 27, 2020

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Spotlight

The Famous Group

When you inspire and engage a live audience they become fans. For more than 20 years, we’ve created passionate fans for the biggest brands, venues and events in the world.We begin working with each of our client partners by deeply understanding their brand, their goals, and their audience. We then execute with award-winning creative, rock-solid production and proprietary technology. We’ve been in the experiential business for over 20 years, creating immersive fan experiences for Fortune 500 brands, professional sports events, esports, concerts, festivals and retail environments.

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