Building Audience: Courting and Keeping Customers in a Media and Entertainment Industry Awash in Data

| August 20, 2015

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For decades, the media and entertainment (M&E) industry enjoyed a fairytale existence. But in recent years, tectonic shifts have disrupted long-established models of business and emerging technologies have empowered customers with more choices than ever before, leaving companies struggling to attract new customers and keep the existing ones happy.To survive and ultimately thrive, companies must evolve, and digital innovation is a must. But the call for change has created an identity crisis for the industry: Does a company’s mission lie with creating content? Distributing content? Both? How do companies most effectively promote their products in the marketplace?

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MediaMelon, Inc.

MediaMelon content-aware streaming technology for multi-screen and OTT video services is a unique approach that enables premium viewing experiences while minimizing operational costs, increasing revenues and improving profitability all without changing the existing video workflow.

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