Building Audience: Courting and Keeping Customers in a Media and Entertainment Industry Awash in Data

August 20, 2015

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For decades, the media and entertainment (M&E) industry enjoyed a fairytale existence. But in recent years, tectonic shifts have disrupted long-established models of business and emerging technologies have empowered customers with more choices than ever before, leaving companies struggling to attract new customers and keep the existing ones happy.To survive and ultimately thrive, companies must evolve, and digital innovation is a must. But the call for change has created an identity crisis for the industry: Does a company’s mission lie with creating content? Distributing content? Both? How do companies most effectively promote their products in the marketplace?

Spotlight

APM Music

Everyone who has ever experienced music synchronized to picture knows the undeniable impact that it plays. APM Music has been a crucial part of that experience for over 30 years with everything from the smallest of indie films to the largest blockbuster studio releases; television sit-coms to commercials and sports broadcasting; video games to mobile handheld games; and, even musical greeting cards to online User Generated Content. You name any possible traditional use for music to its application to new technologies, and we are there.

OTHER ARTICLES

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Spotlight

APM Music

Everyone who has ever experienced music synchronized to picture knows the undeniable impact that it plays. APM Music has been a crucial part of that experience for over 30 years with everything from the smallest of indie films to the largest blockbuster studio releases; television sit-coms to commercials and sports broadcasting; video games to mobile handheld games; and, even musical greeting cards to online User Generated Content. You name any possible traditional use for music to its application to new technologies, and we are there.

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