Building the Network to Grow a Global Virtual Reality Company

June 10, 2019

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This decade saw the spectacular rise of mobile devices as the platform of choice for everything from social media and gaming to customer service and online payments. Now it’s time for a new platform to revolutionize the way consumers and businesses engage with digital content. It’s time for the world to be introduced to the next generation of entertainment, shopping, healthcare, and more: augmented reality (AR) and virtual reality (VR).

Spotlight

Flash Entertainment

Based in Abu Dhabi, FLASH Entertainment are the regions premier live events company, with a proven track record in delivering major events and live experiences for all ages, cultures and nationalities. We are able to provide structured and diverse entertainment programs through our full range of core services; strategic planning, project management, sponsorship, talent, marketing & communications, logistics & operations, ticketing & sales, hospitality.

OTHER ARTICLES

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Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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MEDIA AND BROADCASTING

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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Spotlight

Flash Entertainment

Based in Abu Dhabi, FLASH Entertainment are the regions premier live events company, with a proven track record in delivering major events and live experiences for all ages, cultures and nationalities. We are able to provide structured and diverse entertainment programs through our full range of core services; strategic planning, project management, sponsorship, talent, marketing & communications, logistics & operations, ticketing & sales, hospitality.

Events