Business Impact and Implications of Multimedia

Multimedia is becoming so pervasive that many businesses have little choice but to incorporate it. In the near future, multimedia applications will affect both how businesses operate internally and how they compete for market share. The opportunities are enormous for developers of multimedia-related software and hardware, telecommunications services, systems integrators, consultants, and the related installation, operation, and maintenance service providers. One research firm, Market Intelligence, predicts multimedia users worldwide will spend up to $24 billion on multimedia applications by the year 2000. The frenzy of alliances, acquisitions, and cooperative forums prove the commitment of leading companies to multimedia.

Spotlight

Above Average

Above Average is a multi-disciplinary entertainment company that creates original, premium programming for networks, brands, and fans spanning digital, TV, commercial, and social. Founded in 2012 as an independent subsidiary of Lorne Michaels’ Broadway Video, Above Average is a digital-first company with a 40-year television and film legacy. Above Average specializes in making smart comedy programming with today’s top talent and rising stars, and is best known for its popular series 7 Minutes in Heaven, Alec Baldwin’s Love Ride and Sound Advice starring SNL’s Vanessa Bayer.

OTHER ARTICLES
Technologies

VR Headsets of the Future Might Be Made With Mirrors?

Article | February 14, 2022

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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Virtualization, Media and Broadcasting

AR in B2B Sales: What to Expect

Article | July 13, 2022

The potential of augmented reality technology goes beyond games and photo filters. It can benefit B2B businesses, especially their sales departments, in more ways than one. B2B sales is about converting potential clients into customers by using all the features and benefits of your product or service. Highlighting the profit the clients will make using your product or service is your priority. But how does augmented reality (AR) play into all of this? Here are three interesting use cases of AR in B2B sales for you to look at: AR in Exhibitions: Stand Out From the Crowd At exhibitions, if you do not stand out among your competitors, you might not attract any visitors to your stand. AR can bring your stand the footfall you expect. At 2017’s North American International Auto Show, Ford used AR to attract visitors. A visitor could sit inside the car and simultaneously see what was happening under the car’s hood on a big display screen. The experience impressed visitors and earned Ford brand visibility. AR in Data Visualization: Present Interactive Insights AR helps in presenting the value of your product or service in an interactive 3D visualization. A great example of this would be IBM’s Immersive Insights, a visualization tool that presents data in 3D space. Spectators can explore and understand data insights without feeling burdened with just numbers. This technology has potential in the B2B sales space as it can simplify complex data visualization and attract your prospects with visual appeal. AR in Product Presentations: Realistic and Immersive Experience There are always aspects of your product or service that you need to highlight in front of your prospective clients in unique ways so they can see the value of your offering. AR allows you to present your product in a realistic way. IKEA used AR to help clients try their furniture in their offices and apartments by superimposing it on their surroundings with the IKEA Place app. Realtor.com and industrial machines like CAT also help customers see what the offerings look like so that they can make informed decisions even without physically interacting with the product or service. Wrapping It Up Using AR in B2B sales is still an evolving concept, but can become a substantial tool in the toolkit of B2B sales teams that want to try new things to boost their numbers.

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Technologies, Business

The rise of the introverted salesperson

Article | July 20, 2022

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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Virtualization

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Spotlight

Above Average

Above Average is a multi-disciplinary entertainment company that creates original, premium programming for networks, brands, and fans spanning digital, TV, commercial, and social. Founded in 2012 as an independent subsidiary of Lorne Michaels’ Broadway Video, Above Average is a digital-first company with a 40-year television and film legacy. Above Average specializes in making smart comedy programming with today’s top talent and rising stars, and is best known for its popular series 7 Minutes in Heaven, Alec Baldwin’s Love Ride and Sound Advice starring SNL’s Vanessa Bayer.

Related News

Technologies

Pier 4 of CommonWealth Partners becomes the first in Boston to deploy fire drills for virtual reality

businesswire | January 19, 2021

Pier 4 is the first multi-occupant place of business in the city to utilize computer generated reality to direct fire drills. With numerous individuals telecommuting because of the COVID-19 pandemic, CommonWeath Partners selected to send augmented reality innovation to help guarantee all inhabitants realize how to react in a crisis at whatever point they are in the workplace. Created by AK Preparedness, a Seattle-based crisis readiness and life security organization, the new SafetyNetVR arrangement includes making a photograph sensible 3D model of a structure's inside and afterward inserting data about flights of stairs and life wellbeing hardware. Web VR fire drills permit building tenants to utilize their cell phones, tablets or PCs to investigate their environmental factors, find flights of stairs and fire dousers, and leave the structure. As clients explore their structure all through the VR experience, they can figure out how to utilize a fire douser or crisis telephones, discover what happens when the structure goes into alert, and get video-based guidance from a fireman. They can likewise find out about reacting to a wide scope of different crises. The estimation of the VR fire drills will stretch out a long ways past the COVID-19 circumstance; it will empower building inhabitants to prepare their workers on crisis rehearses whenever, instead of sitting tight for intermittent in-person trainings which may just happen once every year. AK Preparedness is a main public supplier of crisis readiness arranging, preparing, and innovation arrangements, helping a huge number of business office properties, partnerships, government associations, and private structures diminish chances through more viable life wellbeing programs. Established in 1981, AK gives crisis reaction plan improvement, on the web and portable crisis reaction apparatuses, live preparing and penetrates, tabletop works out, life security preparing recordings, and different administrations. Ward Partners LLC is a vertically incorporated, exclusive land venture, improvement and the board association. Settled in Los Angeles, CWP has resources situated all through the United States, including Boston, New York, Washington DC, Seattle, San Francisco, Silicon Valley, Los Angeles and San Diego.

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Technologies

YoYo Games Opera Acquires, Launches Opera Gaming

prnewswire | January 20, 2021

Drama , the program designer and shopper web brand, today reported its procurement of YoYo Games, maker of the world's driving 2D game motor, GameMaker Studio 2, for around $10 million. The wrap up securing speaks to the subsequent structure block in the establishment of Opera Gaming, another division inside Opera with worldwide aspirations and follows the creation and fast development of Opera's inventive Opera GX program, the world's first program constructed explicitly for gamers. Krystian Kolondra, EVP Browsers at Opera, said: "With Opera GX, Opera had adapted its proven, innovative browser tech platform to dramatically expand its footprint in gaming. We're at the brink of a shift, when more and more people start not only playing, but also creating and publishing games. GameMaker Studio2 is best-in-class game development software, and lowers the barrier to entry for anyone to start making their games and offer them across a wide range of web-supported platforms, from PCs, to, mobile iOS/Android devices, to consoles." Annette De Freitas, Head of Business Development & Strategic Partnerships, Opera Gaming, added: "Gaming is a growth area for Opera and the acquisition of YoYo Games reflects significant, sustained momentum across both of our businesses over the past year. Our new Opera GX browser hit 7 million MAUs in December, 2020, up 350% year over year, while YoYo Games' GameMaker engine achieved 400K new registered creators in 2020. We're tremendously excited by the opportunities the combination creates not only for our combined users, but also for the expansion of Opera's gaming community." Stuart Poole, GM at YoYo Games who will remain with the business alongside technical lead Russell Kay, stated, "For over twenty years, the vision behind the GameMaker engine was to not just create more games, but expand development within and beyond the game studio. We think the transaction with Opera - whose products are known, trusted and used worldwide by millions of people every month- represents a massive opportunity to accelerate fulfilment of that founding vision, during a period of exceptional growth for both companies." "We are very excited to start working with the team at YoYo Games," said Krystian Kolondra, EVP Browsers at Opera. "We see the Game Maker Studio platform as being an ideal acquisition to complement our global ambitions in gaming, and to help drive awareness and traffic to our Opera GX gaming browser." Opera GX, YoYo Games and GameMaker will unite under Opera Gaming, focusing on innovating across the gaming, game development, and browser experience. "We look forward to further growing Opera GX and driving the growth of GameMaker as part of a broader ecosystem, making it more accessible to novice users and developing it into the world's leading 2D game engine used by commercial studios," continued Krystian Kolondra. "Opera Gaming will be focusing on accelerating the growth of this emerging ecosystem, combining the 7+ million highly engaged gamers using Opera GX with millions of GameMaker creators. We are also thrilled to continue realizing synergies between YoYo Games' products and Opera GX." GameMakerStudio is a coordinated game advancement programming, execution tuned 2/2.5D motor that powers numerous games, including multi-million hits like Risk of Rain, Undertale, or Hyper Light Drifter on a broad scope of standard stages. Beginning to fabricate games with Game Maker Studio expects little to zero coding abilities. Because of its broad functionalities and convenience Game Maker Studio brings the hindrances down to section and enables an assortment of inventive individuals to make their games wake up and share them with the world. Kolondra explained further: "Performance is essential to even 2D gaming, and sustaining that performance across mobile devices and laptops as well as variable bandwidth and connectivity requires thinking outside of traditional application silos. The line between building good games and good browsers has been eroding for years - with gaming interactivity across internet connections ramping up and browsers growing more multi-function and sophisticated. Traditionally the two types of technology compete for hardware and bandwidth resources. But as Opera GX proved, there was a better way to address that competition and improve the experience across both functionalities. YoYo Games' team, development expertise and studio relationships lay the groundwork for turning the Opera GX vertical into a new kind of horizontal. This horizontal opportunity is why we're building Opera Gaming and its infrastructure - so that we can further integrate gaming and browsing in ways beneficial to both in terms of not only monetization, but also experience." About Opera and Opera GX Opera is a global web innovator. Opera's browsers, news products and fintech solutions are the trusted choice of more than 380 million people worldwide. Opera's PC browser has surpassed 80 M MAUs. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA). In 2019 Opera launched Opera GX, a browser built for gamers with features that include countless customization options, sound effects, background music, a gaming-inspired design, as well as CPU, RAM and Network Bandwidth limiters that make the browser less resource-hungry and leave more of the computer's resources for gaming. Opera GX has seen tremendous growth over the past year with a user base of more than 7 million highly engaged monthly active gamers. Opera GX's user base grew 350% between 2019 and December 2020 and it continues to grow at a fast pace. Opera GX continues to receive high ratings (4.84 out of 5.0). It also recently launched Discord server which quickly became number one in the Science & Tech community with more than 240K members. About YoYo Games YoYo Games is the home of GameMaker, the fastest and friendliest cross-platform game development technology out there. GameMaker Studio 2 has been completely redeveloped with usability and efficiency at its core, allowing developers to create games within a single code base and then publish them to run natively across multiple platforms including Android, iOS, HTML5, PS4, Xbox One, Nintendo Switch, Windows Desktop, OS X, Ubuntu, Windows UWP.

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Technologies

Tencent Music Entertainment Group announces Lazy Audio Acquisition

prnewswire | January 15, 2021

Tencent Music Entertainment Group ("Tencent Music," "TME," or the "Organization") , the main creative online music amusement stage in China, today declared that it went into an authoritative consent to procure 100% value revenue of Shenzhen Lanren Online Technology Co, Ltd ("Lazy Audio", "Lanren tingshu"), a grounded sound stage in China, for an all out thought of RMB2.7 billion, essentially payable in real money, in addition to certain post-obtaining value settled honors to Lazy Audio's supervisory crew. The current investors of Lazy Audio incorporate China Literature Limited ("China Literature", stock code: 00772.HK), Lazy Audio's supervisory crew and other monetary financial specialists. The exchange is relied upon to shut in the primary portion of 2021 subject to standard shutting conditions. Established in 2012, Lazy Audio is an extensive sound stage giving amusement in the types of book recordings, Chinese parody, digital broadcasts and other public broadcasts to clients. It adapts by means of various channels, including pay per title, membership installment for substance, and promoting. Apathetic Audio has formed into a flourishing local area with solid client connections and commitment, giving better substance and administrations than sound clients across China. Languid Audio has an exceptionally adaptable client base, making it one of the main sound stages in China. "We are delighted to welcome the talented Lazy Audio team to the TME family, and expect this strategic acquisition to significantly deepen our presence in the fast growing long-form audio industry in China," said Mr. Cussion Pang, Chief Executive Officer of Tencent Music. "As a leading provider of audio entertainment, Lazy Audio can be seamlessly integrated into our existing long-form audio strategy, enabling us to further monetize the extensive library of high-quality literature IPs that we have access to through strategic partnerships with China Literature and others." "Lazy Audio's catalog is set to expand our audio content library, and its recording capacity will significantly boost our production of audiobooks. We believe this partnership will help us cater to the increasingly nuanced needs of our customers, strengthen our brand recognition in this segment, generate considerable operational synergies, and accelerate our journey to become a leading audio entertainment platform in China." Mr. Pang added. Mr. Bin Song, founder and Chief Executive Officer of Lazy Audio, said, "We share the same vision with TME that China's audio industry is a less-penetrated area with great potential. Merging with TME will benefit us to strengthen our competitiveness, establish a stronger connection with Tencent portfolio and bring Lazy Audio to the next level." Apathetic Audio will keep up its autonomous activities while being a fundamental part of TME's by and large long-structure sound procedure. Endless supply of securing, TME will combine the interest in Lazy Audio, and empower Lazy Audio to have full admittance to TME's mastery, driving innovation, and solid limited time capacities. About Tencent Music Entertainment Tencent Music Entertainment Group (NYSE: TME) is the leading online music entertainment platform in China, operating the country's highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. Tencent Music's mission is to use technology to elevate the role of music in people's lives by enabling them to create, enjoy, share and interact with music. Tencent Music's platform comprises online music, online karaoke and music-centric live streaming services, enabling music fans to discover, listen, sing, watch, perform and socialize around music.

Read More

Technologies

Pier 4 of CommonWealth Partners becomes the first in Boston to deploy fire drills for virtual reality

businesswire | January 19, 2021

Pier 4 is the first multi-occupant place of business in the city to utilize computer generated reality to direct fire drills. With numerous individuals telecommuting because of the COVID-19 pandemic, CommonWeath Partners selected to send augmented reality innovation to help guarantee all inhabitants realize how to react in a crisis at whatever point they are in the workplace. Created by AK Preparedness, a Seattle-based crisis readiness and life security organization, the new SafetyNetVR arrangement includes making a photograph sensible 3D model of a structure's inside and afterward inserting data about flights of stairs and life wellbeing hardware. Web VR fire drills permit building tenants to utilize their cell phones, tablets or PCs to investigate their environmental factors, find flights of stairs and fire dousers, and leave the structure. As clients explore their structure all through the VR experience, they can figure out how to utilize a fire douser or crisis telephones, discover what happens when the structure goes into alert, and get video-based guidance from a fireman. They can likewise find out about reacting to a wide scope of different crises. The estimation of the VR fire drills will stretch out a long ways past the COVID-19 circumstance; it will empower building inhabitants to prepare their workers on crisis rehearses whenever, instead of sitting tight for intermittent in-person trainings which may just happen once every year. AK Preparedness is a main public supplier of crisis readiness arranging, preparing, and innovation arrangements, helping a huge number of business office properties, partnerships, government associations, and private structures diminish chances through more viable life wellbeing programs. Established in 1981, AK gives crisis reaction plan improvement, on the web and portable crisis reaction apparatuses, live preparing and penetrates, tabletop works out, life security preparing recordings, and different administrations. Ward Partners LLC is a vertically incorporated, exclusive land venture, improvement and the board association. Settled in Los Angeles, CWP has resources situated all through the United States, including Boston, New York, Washington DC, Seattle, San Francisco, Silicon Valley, Los Angeles and San Diego.

Read More

Technologies

YoYo Games Opera Acquires, Launches Opera Gaming

prnewswire | January 20, 2021

Drama , the program designer and shopper web brand, today reported its procurement of YoYo Games, maker of the world's driving 2D game motor, GameMaker Studio 2, for around $10 million. The wrap up securing speaks to the subsequent structure block in the establishment of Opera Gaming, another division inside Opera with worldwide aspirations and follows the creation and fast development of Opera's inventive Opera GX program, the world's first program constructed explicitly for gamers. Krystian Kolondra, EVP Browsers at Opera, said: "With Opera GX, Opera had adapted its proven, innovative browser tech platform to dramatically expand its footprint in gaming. We're at the brink of a shift, when more and more people start not only playing, but also creating and publishing games. GameMaker Studio2 is best-in-class game development software, and lowers the barrier to entry for anyone to start making their games and offer them across a wide range of web-supported platforms, from PCs, to, mobile iOS/Android devices, to consoles." Annette De Freitas, Head of Business Development & Strategic Partnerships, Opera Gaming, added: "Gaming is a growth area for Opera and the acquisition of YoYo Games reflects significant, sustained momentum across both of our businesses over the past year. Our new Opera GX browser hit 7 million MAUs in December, 2020, up 350% year over year, while YoYo Games' GameMaker engine achieved 400K new registered creators in 2020. We're tremendously excited by the opportunities the combination creates not only for our combined users, but also for the expansion of Opera's gaming community." Stuart Poole, GM at YoYo Games who will remain with the business alongside technical lead Russell Kay, stated, "For over twenty years, the vision behind the GameMaker engine was to not just create more games, but expand development within and beyond the game studio. We think the transaction with Opera - whose products are known, trusted and used worldwide by millions of people every month- represents a massive opportunity to accelerate fulfilment of that founding vision, during a period of exceptional growth for both companies." "We are very excited to start working with the team at YoYo Games," said Krystian Kolondra, EVP Browsers at Opera. "We see the Game Maker Studio platform as being an ideal acquisition to complement our global ambitions in gaming, and to help drive awareness and traffic to our Opera GX gaming browser." Opera GX, YoYo Games and GameMaker will unite under Opera Gaming, focusing on innovating across the gaming, game development, and browser experience. "We look forward to further growing Opera GX and driving the growth of GameMaker as part of a broader ecosystem, making it more accessible to novice users and developing it into the world's leading 2D game engine used by commercial studios," continued Krystian Kolondra. "Opera Gaming will be focusing on accelerating the growth of this emerging ecosystem, combining the 7+ million highly engaged gamers using Opera GX with millions of GameMaker creators. We are also thrilled to continue realizing synergies between YoYo Games' products and Opera GX." GameMakerStudio is a coordinated game advancement programming, execution tuned 2/2.5D motor that powers numerous games, including multi-million hits like Risk of Rain, Undertale, or Hyper Light Drifter on a broad scope of standard stages. Beginning to fabricate games with Game Maker Studio expects little to zero coding abilities. Because of its broad functionalities and convenience Game Maker Studio brings the hindrances down to section and enables an assortment of inventive individuals to make their games wake up and share them with the world. Kolondra explained further: "Performance is essential to even 2D gaming, and sustaining that performance across mobile devices and laptops as well as variable bandwidth and connectivity requires thinking outside of traditional application silos. The line between building good games and good browsers has been eroding for years - with gaming interactivity across internet connections ramping up and browsers growing more multi-function and sophisticated. Traditionally the two types of technology compete for hardware and bandwidth resources. But as Opera GX proved, there was a better way to address that competition and improve the experience across both functionalities. YoYo Games' team, development expertise and studio relationships lay the groundwork for turning the Opera GX vertical into a new kind of horizontal. This horizontal opportunity is why we're building Opera Gaming and its infrastructure - so that we can further integrate gaming and browsing in ways beneficial to both in terms of not only monetization, but also experience." About Opera and Opera GX Opera is a global web innovator. Opera's browsers, news products and fintech solutions are the trusted choice of more than 380 million people worldwide. Opera's PC browser has surpassed 80 M MAUs. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA). In 2019 Opera launched Opera GX, a browser built for gamers with features that include countless customization options, sound effects, background music, a gaming-inspired design, as well as CPU, RAM and Network Bandwidth limiters that make the browser less resource-hungry and leave more of the computer's resources for gaming. Opera GX has seen tremendous growth over the past year with a user base of more than 7 million highly engaged monthly active gamers. Opera GX's user base grew 350% between 2019 and December 2020 and it continues to grow at a fast pace. Opera GX continues to receive high ratings (4.84 out of 5.0). It also recently launched Discord server which quickly became number one in the Science & Tech community with more than 240K members. About YoYo Games YoYo Games is the home of GameMaker, the fastest and friendliest cross-platform game development technology out there. GameMaker Studio 2 has been completely redeveloped with usability and efficiency at its core, allowing developers to create games within a single code base and then publish them to run natively across multiple platforms including Android, iOS, HTML5, PS4, Xbox One, Nintendo Switch, Windows Desktop, OS X, Ubuntu, Windows UWP.

Read More

Technologies

Tencent Music Entertainment Group announces Lazy Audio Acquisition

prnewswire | January 15, 2021

Tencent Music Entertainment Group ("Tencent Music," "TME," or the "Organization") , the main creative online music amusement stage in China, today declared that it went into an authoritative consent to procure 100% value revenue of Shenzhen Lanren Online Technology Co, Ltd ("Lazy Audio", "Lanren tingshu"), a grounded sound stage in China, for an all out thought of RMB2.7 billion, essentially payable in real money, in addition to certain post-obtaining value settled honors to Lazy Audio's supervisory crew. The current investors of Lazy Audio incorporate China Literature Limited ("China Literature", stock code: 00772.HK), Lazy Audio's supervisory crew and other monetary financial specialists. The exchange is relied upon to shut in the primary portion of 2021 subject to standard shutting conditions. Established in 2012, Lazy Audio is an extensive sound stage giving amusement in the types of book recordings, Chinese parody, digital broadcasts and other public broadcasts to clients. It adapts by means of various channels, including pay per title, membership installment for substance, and promoting. Apathetic Audio has formed into a flourishing local area with solid client connections and commitment, giving better substance and administrations than sound clients across China. Languid Audio has an exceptionally adaptable client base, making it one of the main sound stages in China. "We are delighted to welcome the talented Lazy Audio team to the TME family, and expect this strategic acquisition to significantly deepen our presence in the fast growing long-form audio industry in China," said Mr. Cussion Pang, Chief Executive Officer of Tencent Music. "As a leading provider of audio entertainment, Lazy Audio can be seamlessly integrated into our existing long-form audio strategy, enabling us to further monetize the extensive library of high-quality literature IPs that we have access to through strategic partnerships with China Literature and others." "Lazy Audio's catalog is set to expand our audio content library, and its recording capacity will significantly boost our production of audiobooks. We believe this partnership will help us cater to the increasingly nuanced needs of our customers, strengthen our brand recognition in this segment, generate considerable operational synergies, and accelerate our journey to become a leading audio entertainment platform in China." Mr. Pang added. Mr. Bin Song, founder and Chief Executive Officer of Lazy Audio, said, "We share the same vision with TME that China's audio industry is a less-penetrated area with great potential. Merging with TME will benefit us to strengthen our competitiveness, establish a stronger connection with Tencent portfolio and bring Lazy Audio to the next level." Apathetic Audio will keep up its autonomous activities while being a fundamental part of TME's by and large long-structure sound procedure. Endless supply of securing, TME will combine the interest in Lazy Audio, and empower Lazy Audio to have full admittance to TME's mastery, driving innovation, and solid limited time capacities. About Tencent Music Entertainment Tencent Music Entertainment Group (NYSE: TME) is the leading online music entertainment platform in China, operating the country's highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. Tencent Music's mission is to use technology to elevate the role of music in people's lives by enabling them to create, enjoy, share and interact with music. Tencent Music's platform comprises online music, online karaoke and music-centric live streaming services, enabling music fans to discover, listen, sing, watch, perform and socialize around music.

Read More

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