Businesses use AR/VR in CRM to boost customer experience

July 10, 2019

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Businesses are using augmented reality -- and its cousin virtual reality -- in applications across many industries. Where CRM is concerned, AR/VR may represent a big leap forward. To discuss the impact of AR/VR in CRM, it's first necessary to understand the difference between the two. VR is what most people think of right away -- an entirely contrived digital environment, like what one sees in a video game. AR, on the other hand, visualizes the real world, but adds something along the way. For example, you may see a picture of an actual living room with a digital chair and lamp inserted into the photo. Both AR and VR have their place in CRM.

Spotlight

VR World NYC

Founded in 2017, VR World is an entertainment lifestyle technology company operating virtual reality location-based entertainment venues (VRLBE). Our pilot location, VR World NYC, is the largest mixed reality destination in the United States, showcasing over 50 unique experiences from art & film to gaming & multiplayer features. VR World has a revolutionary approach to turning emerging media into a socially engaging experience. This has helped propel the company’s leadership position in the industry. VR World is redefining entertainment by merging culture with cutting edge technology, turning immersive experiences into lasting memories.

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