Businesses use AR/VR in CRM to boost customer experience

| July 10, 2019

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Businesses are using augmented reality -- and its cousin virtual reality -- in applications across many industries. Where CRM is concerned, AR/VR may represent a big leap forward. To discuss the impact of AR/VR in CRM, it's first necessary to understand the difference between the two. VR is what most people think of right away -- an entirely contrived digital environment, like what one sees in a video game. AR, on the other hand, visualizes the real world, but adds something along the way. For example, you may see a picture of an actual living room with a digital chair and lamp inserted into the photo. Both AR and VR have their place in CRM.

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Eurosport

Eurosport is the number one sport destination in Europe, fuelling the passion of fans and connecting them with the greatest sports events in the world. As the Home of the Olympic Games in Europe, Eurosport delivered the ultimate Games experience for PyeongChang 2018 reaching both record linear and digital viewership across localized Eurosport services. Firmly established as the Home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport channels – Eurosport 1, Eurosport 2 – reach 242 million cumulative subscribers across 75 countries in Europe, Asia Pacific, Africa and the Middle East. Eurosport.com is Europe’s No 1 online sports news website with an average of 42 million unique users per month and, along with the Eurosport app (available on iOS and Android), the only place to watch Eurosport anytime online, on mobile and on tablet devices.

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