Can Cryptocurrency Create a New Niche in Music Streaming?

| November 11, 2019

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The music streaming industry has come a long way since the old days of Napster and the first-ever downloadable music. The new technology that was the internet, combined with faster download speeds, made music sharing possible. Since those early days, regulations and structure have provided a way for companies to monetize digital content while protecting it and putting new technology to work. As the industry evolved, a few major platforms exploded into the market. These early growth leaders received huge boosts as users began tossing out their CDs and flocking to media services. However, those early days have come to a grinding halt. The technology is no longer new. Rather than massive new user acquisitions, the industry has begun to change, and the proof is readily apparent.

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Red Bee Media

Red Bee Media, formerly Ericsson Broadcast & Media Services, is a leading service provider to the media industry. Working with the best brands in the world, Red Bee Media enrich and ensure media experiences for audiences everywhere. The portfolio of services provided spans the entire media value chain including: Playout, Media Management, OTT Services, Access Services, Content Discovery, PIERO Sports Graphics, Creative, NuVu.

OTHER ARTICLES

Redbox enters the free, ad-supported streaming market

Article | February 17, 2020

Redbox has entered the ad-supported streaming market with the launch of Redbox Free Live TV. The company, best known for its DVD rental kiosks, has been dabbling with streaming for years as consumer demand for DVD rentals has simultaneously declined. But despite its name, Redbox’s new streaming service isn’t offering “live TV” similar to what you’d get on a TV streaming service like YouTube TV or Hulu with Live TV. Instead, the new service offers a curated set of ad-supported movies and TV shows, similar to The Roku Channel, IMDb TV or TiVo Plus, for example.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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Which VR headsets can you actually buy at the launch of Half-Life: Alyx?

Article | March 21, 2020

Valve released the Index in 2019. It’s a high-powered, tethered VR headset that relies on Lighthouses to position itself in your playing space, even if you’re sitting down to play. This headset is compatible with older Lighthouse base stations made for the original HTC Vive, so you can save some money if you already own them or can find them for cheap. Valve’s own second-generation base stations have better range, and at $149 per unit, they currently don’t cost much more than the new price for first-generation base stations.

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Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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Spotlight

Red Bee Media

Red Bee Media, formerly Ericsson Broadcast & Media Services, is a leading service provider to the media industry. Working with the best brands in the world, Red Bee Media enrich and ensure media experiences for audiences everywhere. The portfolio of services provided spans the entire media value chain including: Playout, Media Management, OTT Services, Access Services, Content Discovery, PIERO Sports Graphics, Creative, NuVu.

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