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Capturing holographic memories for AR and VR

November 7, 2017 | 62 views

In the second season premiere of Next Level, senior tech editor Lauren Goode explores the future of holographic video, and whether holograms can ever truly replace the human experience - both good and bad.

Spotlight

Net Insight

Net Insight's vision is to enable a live and interactive media experience for anyone on earth. Our aim is to lead progress and enable a global media marketplace where live content can be exchanged and interaction among TV audiences can take place in real-time. We want to create the media experience of the future, centered on content.Net Insight delivers products, software and services for effective, high-quality media transport, coupled with the effective management of resources, all, which creates an enhanced TV experience. Net Insight's offerings span across the entire media spectrum, starting from TV cameras and TV studios, right through to the TV audiences. Our solutions benefit network operators, and TV and production companies, by lowering total cost of ownership, improving their workflow efficiencies and providing them with the ability to capture new business opportunities.

OTHER ARTICLES
TECHNOLOGIES,VIRTUALIZATION

Discord: A Novel Medium for B2B Marketing

Article | July 27, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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TECHNOLOGIES,BUSINESS

B2B Movie Placements: What to Expect?

Article | August 3, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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VIRTUALIZATION

Branded Entertainment in B2B: Why is it Important?

Article | June 21, 2021

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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TECHNOLOGIES,VIRTUALIZATION

Metaverse: Transforming B2B Businesses with Technology

Article | July 27, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
TECHNOLOGIES,BUSINESS

AR in B2B Sales: What to Expect

Article | August 3, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
VIRTUALIZATION

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
MORE ARTICLES

Spotlight

Net Insight

Net Insight's vision is to enable a live and interactive media experience for anyone on earth. Our aim is to lead progress and enable a global media marketplace where live content can be exchanged and interaction among TV audiences can take place in real-time. We want to create the media experience of the future, centered on content.Net Insight delivers products, software and services for effective, high-quality media transport, coupled with the effective management of resources, all, which creates an enhanced TV experience. Net Insight's offerings span across the entire media spectrum, starting from TV cameras and TV studios, right through to the TV audiences. Our solutions benefit network operators, and TV and production companies, by lowering total cost of ownership, improving their workflow efficiencies and providing them with the ability to capture new business opportunities.

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MEDIA AND BROADCASTING

Panasonic Introduces LZ2000 OLED TV for 2022

Panasonic | January 05, 2022

Available in 55-inch, 65-inch and 77-inch sizes Tuned in Hollywood custom "Master OLED Pro" configuration to deliver more in mid-level brightness New gaming features include a Game Control Board, automatic NVIDIA GPU detection, latency improvements for 60Hz gaming, and HDMI2.1 compatibility out of the box Ambient light temperature picture optimization and smoother Auto AI mode with additional support from external devices Array speakers with directional audio, and built-in, multi-side firing speakers that deliver a superb surround sound experience and Dolby Atmos® "Tuned by Technics" sound system developed by engineers from Panasonic's acclaimed audio brand, Technics Today, Panasonic announced the launch of its flagship OLED TV, the LZ2000, available in 55-inch, 65-inch and for the first time 77-inch sizes. Thanks to its Hollywood tuning and superb color accuracy, Panasonic OLED TVs are the best choice to view films and high-quality TV series. With the new Game Control Board settings, automatic NVIDIA GPU detection, improved 60Hz latency and HDMI2.1 support, the LZ2000 is a gaming TV powerhouse. Panasonic delivers optimum picture and sound quality regardless of how or what content is being viewed with its nuanced picture optimization based on the ambient light color temperature and smoother Auto AI genre detection. The improvement of the front-firing speakers also unlocks new usability allowing sounds to be directed accurately within a room. PICTURE OPTIMIZED FOR TIME OF DAY OF VIEWING The LZ2000 OLED TV has advanced sensors that detect the ambient room light color temperature and adjusts the picture to deliver a natural experience while watching throughout the day. This new feature builds on Panasonic's Auto AI mode, introduced last year, which uses Artificial Intelligence that in real time identifies the content being played and automatically optimizes both picture and sound quality, without the user needing to manually adjust settings. The new sensor works together with the HCX Pro AI processor to adjust tone individually in the most realistic way based on the ambient light, to deliver a more comfortable nighttime viewing experience. The HCX Pro AI chip preserves colors with which the human eye is familiar, such as skin tones, to ensure a natural picture. Auto AI mode now auto-detects what type of content you are watching, and automatically optimizes the picture and sound quality more seamlessly. For example, if you're watching high-quality film content, you are transported to the cinema. But if you're watching a sports game, the LZ2000 OLED TV will detect that and take you virtually to the stadium itself. CINEMA QUALITY TUNED IN HOLYWOOD The LZ2000 OLED TV's new 77-inch size is called the 'Master OLED Pro – Cinema Size.' All three sizes use the latest generation of "Master OLED Pro" configuration to deliver even more brightness to improve in picture quality processing. The result increases mid-level brightness delivering more pop from HDR and improved accuracy in reproducing details in brighter areas. The new LZ2000 OLED TV represents the combination of Panasonic's technical accuracy made possible by Japanese knowhow and engineering with the color-tuning skills of Stefan Sonnenfeld, founder and CEO of Company 3. Sonnenfeld is a trusted collaborate of some of the world's best filmmakers. He is among a handful of leading artists who has championed the power of color grading to tell stories and communicate emotion. Described by NPR as a "da Vinci of the movies," Sonnenfeld has applied his skills as a colorist to many of the most acclaimed and popular features of the past decade, including "A Star is Born," "Wonder Woman," "Man of Steel," "Beauty and the Beast," "Star Wars: The Force Awakens," "Jurassic World," "300" and many more. Like many other leading colorists and post-production houses, he uses Panasonic OLED screens as large-format client reference monitors. The LZ2000 OLED TV supports a very wide range of HDR formats, including Dolby Vision IQ, Dolby Vision, Filmmaker Mode, HDR10+ Adaptive, and HLG Photo, the still image format which brings still photography into the HDR world. AUDIO IMPROVEMENTS – DIRECTIONAL SOUND The LZ2000 OLED TV introduces directional sound in addition to Panasonic's 360° Soundscape all-in-one TV audio package capable of delivering Dolby Atmos immersive audio experience. The multiple built-in upward-firing, side-firing, and front-firing speaker units produce a spatial soundstage with Dolby Atmos content. Panasonic, the first TV brand to introduce built-in upward-firing and side-firing speaker, has improved its sound quality with new array speakers that run the entire length of the TV for an immersive sound experience. The LZ2000 OLED TV's superb directional sound can direct sound away from sleeping children as well as boost the volume for viewers who are hard of hearing. IMPROVEMENTS TO GAMING EXPERIENCE Panasonic's LZ2000 OLED TV delivers even more improvements for the growing number of gamers who choose Panasonic TVs as their gaming monitor of choice. A new feature, the Game Control Board, collects all relevant game settings and information in one place and presents them as an overlay over the game so that you never need to leave the game to access them. It can be programmed to be accessed by just one click on the remote control by assigning it to the customizable "my App" button. About Panasonic Corporation of North America Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand's Top 100 Best Global Brands of 2021, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region.

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PRODUCTS

CEVA, Beken and VisiSonics Announce Reference Design for 3D Spatial Audio in Headsets and TWS Earbuds

CEVA, Beken & VisiSonics | September 30, 2021

CEVA, Inc. the leading licensor of wireless connectivity and smart sensing technologies, together with Beken Corporation, a key player in wireless communication solutions, and VisiSonics, the technology leader in 3D spatial audio technologies, today announced the availability of a complete 3D audio reference design for the rapid deployment of headsets and True Wireless Stereo (TWS) earbuds supporting spatial audio for use in gaming, multimedia and conferencing. The reference design leverages Beken's BK3288X Bluetooth Audio SoC series featuring the CEVA-X2 Audio DSP running VisiSonics' RealSpace® 3D audio software, together with CEVA's MotionEngine Hear head tracking algorithms. This highly-optimized hardware plus software solution offers OEMs and ODMs a cost-effective, ready-to-deploy SoC with best-in-class performance, using any audio encoding format, to introduce best-in-class 3D audio hearing experience for VR, AR and the new generation of motion-aware earbuds. The single chip-based reference design provides a self-sufficient 3D audio solution, fully residing on the headset side, eliminating the need for a 3D audio rendering engine on the host device, which also enables a lower latency design. We are pleased to partner with CEVA and Beken to create a reference design that includes our industry-leading RealSpace 3D Audio technology, said Dr. Ramani Duraiswami, CEO, VisiSonics. Our joint reference design offers consumer electronics OEMs and ODMs a complete hardware and software solution to add 3D spatial audio to their product line of headsets and TWS earbuds. "Over the past decade, we have been at the forefront of the wireless audio revolution, powering hundreds of millions of Bluetooth-enabled audio devices,Spatial audio brings the wireless audio user experience to the next level and we're pleased to partner with CEVA and VisiSonics to make it easy for our customers to leverage this exciting new technology in a cost-effective, power-efficient turnkey offering. We look forward to see the innovative use cases that the mass market adoption of spatial audio will drive for the audio, gaming and AR/VR industries." -Weifeng Wang, VP of Engineering, Beken Corporation Spatial audio is an incredibly hot market right now, as the Android and PC ecosystems look to build on the industry momentum behind its use in music and gaming to create immersive audio experiences," said Moshe Sheier, Vice President of Marketing at CEVA. "Our collaboration with Beken and VisiSonics aims to help OEMs and ODMs address this burgeoning market with a fully-featured, self-sufficient turnkey solution for spatial audio that can be rapidly deployed in headsets and earbuds. Availability The 3D Audio Reference Design is available now directly from CEVA, and the associated software package combining VisiSonics' RealSpace 3D audio with CEVA's MotionEngine Hear is available now for licensing by CEVA and VisiSonics. About VisiSonics VisiSonics is a 3D spatial audio technology company with a complete suite of products that enhances end-users' performance and overall experience by increasing situation or spatial awareness, reducing listener fatigue and improving reaction time. Our offer includes 3D audio rendering, capture and analysis, and personalization software as well as acoustic visualization and measurement solutions. VisiSonics' physics-based RealSpace 3D audio technology is licensed by consumer electronics brands, semi-conductor manufacturers, game developers and the military. About Beken Beken Corporation was founded in December 2004 by a technical team from Silicon Valley of the United States. It focuses on application field of intelligent transportation and smart home, which is a well-known listed enterprise in the design field of wireless connection chip design for the Internet of Things in China. Since it was established, the company has complete wireless communication product platform after 16 years of accumulation of products and technology, supporting rich wireless protocols and communication standards. It provides chips of wireless connection system level (SOC) with low power consumption and high performance for RF receiver and transmitter and integrated microprocessor for domestic and foreign customers including many world-famous brands, and also provides complete wireless communication solutions for intelligent transportation and Internet of Things and other applications. . About CEVA, Inc. CEVA is the leading licensor of wireless connectivity and smart sensing technologies for a smarter, safer, connected world. We provide Digital Signal Processors, AI engines, wireless platforms, cryptography cores and complementary software for sensor fusion, image enhancement, computer vision, voice input and artificial intelligence. These technologies are offered in combination with our Intrinsix turnkey chip design services, helping our customers address their most complex and time-critical integrated circuit design projects. Leveraging our technologies and chip design skills, many of the world's leading semiconductors, system companies and OEMs create power-efficient, intelligent, secure and connected devices for a range of end markets, including mobile, consumer, automotive, robotics, industrial, aerospace & defense and IoT. Our DSP-based solutions include platforms for 5G baseband processing in mobile, IoT and infrastructure, advanced imaging and computer vision for any camera-enabled device, audio/voice/speech and ultra-low-power always-on/sensing applications for multiple IoT markets. For sensor fusion, our Hillcrest Labs sensor processing technologies provide a broad range of sensor fusion software and inertial measurement unit ("IMU") solutions for markets including hearables, wearables, AR/VR, PC, robotics, remote controls and IoT. For wireless IoT, our platforms for Bluetooth (low energy and dual mode), Wi-Fi 4/5/6 (802.11n/ac/ax), Ultra-wideband (UWB) and NB-IoT are the most broadly licensed connectivity platforms in the industry.

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VIRTUALIZATION

Spotselfie Introduces an Augmented Reality-Powered Social Network

Spotselfie | May 22, 2021

Spotselfie, an innovative augmented reality smart device application, today announced the launch of its downloadable beta on the App Store and Google Play. Through the Spotselfie app, AR 'virtual objects' are viewable through a user's smartphone or tablet camera, where user-generated content like pictures, video, and stickers augment a live world view of the geographical area in real-time, revolutionizing the way people and businesses engage with one another online and in the real world. Spotselfie's innovative, user-focused AR takes social engagement to the next level, as users are ready to interact with digital social content within the app, then physically visit locations and meet people that they've already engaged with online. this allows them to discover new favorite local spots like cafes, restaurants, and parks, and make real-world connections with other users they already know share common interests. The Spotselfie app also has the potential to stimulate local economies, as businesses can post AR virtual objects that represent their company at locations around the community they operate in, and brands can place virtual AR advertisements at GPS locations targeted to their core audience or specific location-based audiences, like event attendees. When they open the app in any location, users can see other people's tagged virtual objects, or "Spotselfies," floating around the physical space. They then have the choice to engage by commenting on and rating the Spotselfie or following the original poster, which encourages virtual connection leading to real-world interaction around shared interests and pastimes. "We're excited to launch our beta app to encourage social interaction and real-world engagement, blending the convenience and immediate availability of social media with our inherent need for human connection," said Ray Shingler, Co-Founder and Director of product development for Spotselfie. "Integrating GPS-optimized AR content with smartphone camera functionality is the missing link in our existing social media interactions; we're thrilled that with our technology, people can find and make meaningful connections with other people, businesses, and brands that match their interests." Shingler added, "We're also proud to announce that our technology is intended to keep users personal information and privacy safe and secure while they're making these real-world connections, as users' GPS movement and the site can never be tracked by other users, and users are free to decide who they want to see their content, which helps them essentially create their social networks." The Spotselfie app stands apart from other social networks with its dedication to users' privacy, as their data is kept safe and secure, and is never shared with third parties. Additionally, Spotselfie's Augmented Reality (AR) patents are designed with users' privacy in mind, putting the control in their hands to make a decision who sees their content, giving them the choice to make a decision if other users can see their profile in AR, and if other users can find them in AR profile searches. About Spotselfie Spotselfie is an innovative augmented reality social app that allows users to post virtual objects, pictures, videos, stickers, and other digital material geotagged to locations around the globe. Created specifically for live social interaction, this patented technology allows other users on the app to look at the posted content in AR via their phones, as they walk throughout the digital landscape simultaneously. These posts promote user engagement, with fun social interactions that subsequently take place in the real world, allowing people to connect with others faster and with more physical interaction than they normally would using traditional social media platforms. The Spotselfie app is available for iPhone and Android.

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MEDIA AND BROADCASTING

Panasonic Introduces LZ2000 OLED TV for 2022

Panasonic | January 05, 2022

Available in 55-inch, 65-inch and 77-inch sizes Tuned in Hollywood custom "Master OLED Pro" configuration to deliver more in mid-level brightness New gaming features include a Game Control Board, automatic NVIDIA GPU detection, latency improvements for 60Hz gaming, and HDMI2.1 compatibility out of the box Ambient light temperature picture optimization and smoother Auto AI mode with additional support from external devices Array speakers with directional audio, and built-in, multi-side firing speakers that deliver a superb surround sound experience and Dolby Atmos® "Tuned by Technics" sound system developed by engineers from Panasonic's acclaimed audio brand, Technics Today, Panasonic announced the launch of its flagship OLED TV, the LZ2000, available in 55-inch, 65-inch and for the first time 77-inch sizes. Thanks to its Hollywood tuning and superb color accuracy, Panasonic OLED TVs are the best choice to view films and high-quality TV series. With the new Game Control Board settings, automatic NVIDIA GPU detection, improved 60Hz latency and HDMI2.1 support, the LZ2000 is a gaming TV powerhouse. Panasonic delivers optimum picture and sound quality regardless of how or what content is being viewed with its nuanced picture optimization based on the ambient light color temperature and smoother Auto AI genre detection. The improvement of the front-firing speakers also unlocks new usability allowing sounds to be directed accurately within a room. PICTURE OPTIMIZED FOR TIME OF DAY OF VIEWING The LZ2000 OLED TV has advanced sensors that detect the ambient room light color temperature and adjusts the picture to deliver a natural experience while watching throughout the day. This new feature builds on Panasonic's Auto AI mode, introduced last year, which uses Artificial Intelligence that in real time identifies the content being played and automatically optimizes both picture and sound quality, without the user needing to manually adjust settings. The new sensor works together with the HCX Pro AI processor to adjust tone individually in the most realistic way based on the ambient light, to deliver a more comfortable nighttime viewing experience. The HCX Pro AI chip preserves colors with which the human eye is familiar, such as skin tones, to ensure a natural picture. Auto AI mode now auto-detects what type of content you are watching, and automatically optimizes the picture and sound quality more seamlessly. For example, if you're watching high-quality film content, you are transported to the cinema. But if you're watching a sports game, the LZ2000 OLED TV will detect that and take you virtually to the stadium itself. CINEMA QUALITY TUNED IN HOLYWOOD The LZ2000 OLED TV's new 77-inch size is called the 'Master OLED Pro – Cinema Size.' All three sizes use the latest generation of "Master OLED Pro" configuration to deliver even more brightness to improve in picture quality processing. The result increases mid-level brightness delivering more pop from HDR and improved accuracy in reproducing details in brighter areas. The new LZ2000 OLED TV represents the combination of Panasonic's technical accuracy made possible by Japanese knowhow and engineering with the color-tuning skills of Stefan Sonnenfeld, founder and CEO of Company 3. Sonnenfeld is a trusted collaborate of some of the world's best filmmakers. He is among a handful of leading artists who has championed the power of color grading to tell stories and communicate emotion. Described by NPR as a "da Vinci of the movies," Sonnenfeld has applied his skills as a colorist to many of the most acclaimed and popular features of the past decade, including "A Star is Born," "Wonder Woman," "Man of Steel," "Beauty and the Beast," "Star Wars: The Force Awakens," "Jurassic World," "300" and many more. Like many other leading colorists and post-production houses, he uses Panasonic OLED screens as large-format client reference monitors. The LZ2000 OLED TV supports a very wide range of HDR formats, including Dolby Vision IQ, Dolby Vision, Filmmaker Mode, HDR10+ Adaptive, and HLG Photo, the still image format which brings still photography into the HDR world. AUDIO IMPROVEMENTS – DIRECTIONAL SOUND The LZ2000 OLED TV introduces directional sound in addition to Panasonic's 360° Soundscape all-in-one TV audio package capable of delivering Dolby Atmos immersive audio experience. The multiple built-in upward-firing, side-firing, and front-firing speaker units produce a spatial soundstage with Dolby Atmos content. Panasonic, the first TV brand to introduce built-in upward-firing and side-firing speaker, has improved its sound quality with new array speakers that run the entire length of the TV for an immersive sound experience. The LZ2000 OLED TV's superb directional sound can direct sound away from sleeping children as well as boost the volume for viewers who are hard of hearing. IMPROVEMENTS TO GAMING EXPERIENCE Panasonic's LZ2000 OLED TV delivers even more improvements for the growing number of gamers who choose Panasonic TVs as their gaming monitor of choice. A new feature, the Game Control Board, collects all relevant game settings and information in one place and presents them as an overlay over the game so that you never need to leave the game to access them. It can be programmed to be accessed by just one click on the remote control by assigning it to the customizable "my App" button. About Panasonic Corporation of North America Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand's Top 100 Best Global Brands of 2021, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region.

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PRODUCTS

CEVA, Beken and VisiSonics Announce Reference Design for 3D Spatial Audio in Headsets and TWS Earbuds

CEVA, Beken & VisiSonics | September 30, 2021

CEVA, Inc. the leading licensor of wireless connectivity and smart sensing technologies, together with Beken Corporation, a key player in wireless communication solutions, and VisiSonics, the technology leader in 3D spatial audio technologies, today announced the availability of a complete 3D audio reference design for the rapid deployment of headsets and True Wireless Stereo (TWS) earbuds supporting spatial audio for use in gaming, multimedia and conferencing. The reference design leverages Beken's BK3288X Bluetooth Audio SoC series featuring the CEVA-X2 Audio DSP running VisiSonics' RealSpace® 3D audio software, together with CEVA's MotionEngine Hear head tracking algorithms. This highly-optimized hardware plus software solution offers OEMs and ODMs a cost-effective, ready-to-deploy SoC with best-in-class performance, using any audio encoding format, to introduce best-in-class 3D audio hearing experience for VR, AR and the new generation of motion-aware earbuds. The single chip-based reference design provides a self-sufficient 3D audio solution, fully residing on the headset side, eliminating the need for a 3D audio rendering engine on the host device, which also enables a lower latency design. We are pleased to partner with CEVA and Beken to create a reference design that includes our industry-leading RealSpace 3D Audio technology, said Dr. Ramani Duraiswami, CEO, VisiSonics. Our joint reference design offers consumer electronics OEMs and ODMs a complete hardware and software solution to add 3D spatial audio to their product line of headsets and TWS earbuds. "Over the past decade, we have been at the forefront of the wireless audio revolution, powering hundreds of millions of Bluetooth-enabled audio devices,Spatial audio brings the wireless audio user experience to the next level and we're pleased to partner with CEVA and VisiSonics to make it easy for our customers to leverage this exciting new technology in a cost-effective, power-efficient turnkey offering. We look forward to see the innovative use cases that the mass market adoption of spatial audio will drive for the audio, gaming and AR/VR industries." -Weifeng Wang, VP of Engineering, Beken Corporation Spatial audio is an incredibly hot market right now, as the Android and PC ecosystems look to build on the industry momentum behind its use in music and gaming to create immersive audio experiences," said Moshe Sheier, Vice President of Marketing at CEVA. "Our collaboration with Beken and VisiSonics aims to help OEMs and ODMs address this burgeoning market with a fully-featured, self-sufficient turnkey solution for spatial audio that can be rapidly deployed in headsets and earbuds. Availability The 3D Audio Reference Design is available now directly from CEVA, and the associated software package combining VisiSonics' RealSpace 3D audio with CEVA's MotionEngine Hear is available now for licensing by CEVA and VisiSonics. About VisiSonics VisiSonics is a 3D spatial audio technology company with a complete suite of products that enhances end-users' performance and overall experience by increasing situation or spatial awareness, reducing listener fatigue and improving reaction time. Our offer includes 3D audio rendering, capture and analysis, and personalization software as well as acoustic visualization and measurement solutions. VisiSonics' physics-based RealSpace 3D audio technology is licensed by consumer electronics brands, semi-conductor manufacturers, game developers and the military. About Beken Beken Corporation was founded in December 2004 by a technical team from Silicon Valley of the United States. It focuses on application field of intelligent transportation and smart home, which is a well-known listed enterprise in the design field of wireless connection chip design for the Internet of Things in China. Since it was established, the company has complete wireless communication product platform after 16 years of accumulation of products and technology, supporting rich wireless protocols and communication standards. It provides chips of wireless connection system level (SOC) with low power consumption and high performance for RF receiver and transmitter and integrated microprocessor for domestic and foreign customers including many world-famous brands, and also provides complete wireless communication solutions for intelligent transportation and Internet of Things and other applications. . About CEVA, Inc. CEVA is the leading licensor of wireless connectivity and smart sensing technologies for a smarter, safer, connected world. We provide Digital Signal Processors, AI engines, wireless platforms, cryptography cores and complementary software for sensor fusion, image enhancement, computer vision, voice input and artificial intelligence. These technologies are offered in combination with our Intrinsix turnkey chip design services, helping our customers address their most complex and time-critical integrated circuit design projects. Leveraging our technologies and chip design skills, many of the world's leading semiconductors, system companies and OEMs create power-efficient, intelligent, secure and connected devices for a range of end markets, including mobile, consumer, automotive, robotics, industrial, aerospace & defense and IoT. Our DSP-based solutions include platforms for 5G baseband processing in mobile, IoT and infrastructure, advanced imaging and computer vision for any camera-enabled device, audio/voice/speech and ultra-low-power always-on/sensing applications for multiple IoT markets. For sensor fusion, our Hillcrest Labs sensor processing technologies provide a broad range of sensor fusion software and inertial measurement unit ("IMU") solutions for markets including hearables, wearables, AR/VR, PC, robotics, remote controls and IoT. For wireless IoT, our platforms for Bluetooth (low energy and dual mode), Wi-Fi 4/5/6 (802.11n/ac/ax), Ultra-wideband (UWB) and NB-IoT are the most broadly licensed connectivity platforms in the industry.

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VIRTUALIZATION

Spotselfie Introduces an Augmented Reality-Powered Social Network

Spotselfie | May 22, 2021

Spotselfie, an innovative augmented reality smart device application, today announced the launch of its downloadable beta on the App Store and Google Play. Through the Spotselfie app, AR 'virtual objects' are viewable through a user's smartphone or tablet camera, where user-generated content like pictures, video, and stickers augment a live world view of the geographical area in real-time, revolutionizing the way people and businesses engage with one another online and in the real world. Spotselfie's innovative, user-focused AR takes social engagement to the next level, as users are ready to interact with digital social content within the app, then physically visit locations and meet people that they've already engaged with online. this allows them to discover new favorite local spots like cafes, restaurants, and parks, and make real-world connections with other users they already know share common interests. The Spotselfie app also has the potential to stimulate local economies, as businesses can post AR virtual objects that represent their company at locations around the community they operate in, and brands can place virtual AR advertisements at GPS locations targeted to their core audience or specific location-based audiences, like event attendees. When they open the app in any location, users can see other people's tagged virtual objects, or "Spotselfies," floating around the physical space. They then have the choice to engage by commenting on and rating the Spotselfie or following the original poster, which encourages virtual connection leading to real-world interaction around shared interests and pastimes. "We're excited to launch our beta app to encourage social interaction and real-world engagement, blending the convenience and immediate availability of social media with our inherent need for human connection," said Ray Shingler, Co-Founder and Director of product development for Spotselfie. "Integrating GPS-optimized AR content with smartphone camera functionality is the missing link in our existing social media interactions; we're thrilled that with our technology, people can find and make meaningful connections with other people, businesses, and brands that match their interests." Shingler added, "We're also proud to announce that our technology is intended to keep users personal information and privacy safe and secure while they're making these real-world connections, as users' GPS movement and the site can never be tracked by other users, and users are free to decide who they want to see their content, which helps them essentially create their social networks." The Spotselfie app stands apart from other social networks with its dedication to users' privacy, as their data is kept safe and secure, and is never shared with third parties. Additionally, Spotselfie's Augmented Reality (AR) patents are designed with users' privacy in mind, putting the control in their hands to make a decision who sees their content, giving them the choice to make a decision if other users can see their profile in AR, and if other users can find them in AR profile searches. About Spotselfie Spotselfie is an innovative augmented reality social app that allows users to post virtual objects, pictures, videos, stickers, and other digital material geotagged to locations around the globe. Created specifically for live social interaction, this patented technology allows other users on the app to look at the posted content in AR via their phones, as they walk throughout the digital landscape simultaneously. These posts promote user engagement, with fun social interactions that subsequently take place in the real world, allowing people to connect with others faster and with more physical interaction than they normally would using traditional social media platforms. The Spotselfie app is available for iPhone and Android.

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